Customer uncertainty of future contacts with the service provider creates a wide range of expectations of the relationship. Such variation and effective management of…
Customer uncertainty of future contacts with the service provider creates a wide range of expectations of the relationship. Such variation and effective management of customer expectations have been not been well studied. The purpose of this research is to investigate the role of customers' expected future use in relationship based customer retention for continuously provided services, proposing and testing an empirical model that explores the interconnectedness of relationship quality, expected future use and customer retention.
A theoretical framework is developed to suggest the role of expected future use in relationship‐based retention. Extant research from various academic fields, including marketing and psychology, is reviewed, deriving our hypotheses. Data collected from customers of a health club is examined through structural equation modeling (SEM).
The study supports the assertion that that the effect of relationship quality (trust, commitment, and satisfaction) on service retention is mediated by customers' expected future use. Results show that relationship quality (satisfaction, trust and commitment) is related to expected future use and retention, while expected future is also related to retention.
This study represents an early attempt at exploring the role of customer's anticipation of future use in service retention. Future research is discussed, with an emphasis on developing additional indicators of relationship quality and future expectation related variables.
Service firms can increase retention through enhancing relationship quality and expected future use. Customers' expected future use plays an important role in service retention, and represents a valuable marketing opportunity in customer relationship management. Marketing managers will find it beneficial to integrate expected future use into marketing communication, retention‐based marketing, and other marketing interactions.
This research represents one of the first studies in service retention literature by empirically examining the role of expected future use in relationship‐based retention. Existing theories of relationship quality may also be improved with such an inclusion of customer psychological mechanism. The model provides insights into the effects of customer's expectations of future usage on customer intentions beyond traditional relationship marketing models.
The purpose of this paper is to develop the numerical simulated methodology for sloshing motion of fluid inside a two dimension rectangular tank, and parametric studies…
The purpose of this paper is to develop the numerical simulated methodology for sloshing motion of fluid inside a two dimension rectangular tank, and parametric studies were performed for three parameters – excitation frequency, excitation amplitude, and liquid depth.
A numerically simulated methodology by using the cell‐centered pressure‐based SIMPLE scheme and level set method for the sloshing motion of fluid in a rectangular tank has been developed. The convection term in the Navier‐Stokes equations and the equations used in the level set method were treated by the second‐order upwind scheme. The temporal derivative terms were solved by the three‐level second order scheme. The diffusion term in the Navier‐Stokes equations alone was solved by the central‐difference scheme. All algebraic equations were solved by the point Gauss‐Seidel method. A fully implicit scheme to treat the level set distancing equation, written as the advection equation, was developed. In addition, the level set distancing equation was solved by the iterative procedure to determine the variation of free surface.
For given excitation amplitude together with a liquid depth, the free surface displacement increases when the excitation frequency is less than the resonance frequency of tank. However, the free surface displacement decreases when the excitation is greater than the resonant frequency of the tank. It is noted that the maximum free surface displacement is generated under the circumstance for which the excitation frequency approaches the resonant frequency. The excitation amplitude and the excitation frequency have a substantial effect on the impact pressure on the wall of the tank being investigated.
The sloshing motion of fluid in a rectangular tank has been studied by researchers and scholars using many numerical methods; however, literature employing the level set method to study the sloshing motion of fluid is limited. In this study, the cell‐centered pressure‐based SIMPLE scheme and level set method can be employed to predict the sloshing motion. The numerical methodology can help the engineer to predict sloshing motion of fluid.