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Digitalization, financial technologies and the internet have rapidly advanced the business ecosystem posing a disruptive threat to how operations are fundamentally performed. Global hospitality and tourism companies face this challenge and have been early adopters in this field. This study aims to examine the role of blockchain technology in strengthening the marketing mix (product, price, place and promotion) and the its related impacts on the tourism industry.

This research adopts a systematic literature review approach to synthesize and assess the literature published on blockchain in tourism and tends to build a conceptual framework that depicts the relationships between different constructs.

The results show a lot of interest in using blockchain technology due to numerous advantages to tourism industry. This innovative technology can change this sector radically; assist small economies in strengthening and transitioning to the level of developed economies; and assist tourism companies in eliminating corruption, establishing a secure network and promoting equality between small and large entities.

Through industry examples demonstrating real-life use cases such as startups operating on the application of blockchain in tourism, to the best of the authors’ knowledge, this paper is a first attempt to draw the impact of blockchain technology on product, price, place, promotion (4Ps) in tourism sector. The proposed nine relationships can facilitate the future researchers in advancing the state-of-art on how blockchain-based technologies can shape the customers experience through promoting confidentiality, co-creation and effective destination planning.

This paper aims to explore the key elements and dynamic formation mechanisms involved in the company identity construction during multicompany identification.

This study adopted a longitudinal single case study method, selected a representative company as the study case and analyzed the interactive practice of identity construction between the company and its external stakeholders based on the theory of organizational identity and sensemaking.

This study finds that the process of company identity construction for external stakeholders involves six elements. Companies mainly use a highly controlled, equality and interaction model to develop identity for a single stakeholder. Company identity is based on the company’s core identity claims and is formed by gradually integrating and cooperating with the identity claims of different stakeholders. Meeting the self-defining needs of stakeholders is a key driving force behind the evolution of company identity.

This study offers practical implications for companies to pursue and construct multicompany identity. For different types of external stakeholders, companies can adopt different identity sensemaking models. To build a new company identity, a company needs to do more on the basis of identity insights to break cognitive constraints and build new identity claim. Companies need to integrate new identity claims with the original identity claims. If different identity claims conflict or are difficult to reconcile, it may damage their original identity claims and companies need to evaluate the trade-offs.

This study expands the concept of company identity construction from the individual perspective to organizational identity and contributes to research in relationship marketing. This study identifies the key elements of company identity construction with multistakeholder participation and contributes to theory building in company identity research. The results of this study reveal the company identity construction mechanism for different external stakeholders and the dynamic formation process of multicompany identity.

The objective of this study is to explore the concept of rural coworking in the scientific literature and examine how it generates community narratives based on the value of space and business practices. This study aims to contribute to the understanding of rural coworking as a driver of participation and relationships among diverse stakeholders.

To identify and analyse trends and categories in rural coworking studies, understand the concept of rural coworking and how community narratives have been focused, the authors carried out a systematic literature review following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) tool. The review was performed using Scopus, obtaining 22 papers.

The findings reveal that rural coworking is on definition, but it emphasises the role of community as a main actor in its consolidation. On the other hand, rural coworking is seen as an opportunity to create impactful new business strategies through space regeneration and revitalisation. Management perspectives prevail in this research field, highlighting the role of public administrations, entrepreneurs and policymakers, and their capacities to build a business environment to enhance coworking activity.

The paper establishes conceptual categories and research trends in the rural coworking literature, and how its actors have a strategic importance in defining their own practices and narratives. The interrelationship between coworking activity and local business development is continually seen as an opportunity for growth, so this paper will have value for rural coworking planners and consultants in non-urban areas.

This research addresses the pressing need for comprehensive studies in the rapidly evolving field of city tourism. This study aims to understand the overall performance of the International Journal of Tourism Cities (IJTC), the structure of knowledge in city tourism research and the prevalent themes and trends arising from IJTC.

A bibliometric analysis was conducted to scrutinize the publication patterns in IJTC. This involved examining parameters such as the annual count of published articles, the keywords used in them and their respective authors.

The findings reveal that IJTC has a growing and diverse publication output, establishing itself as a reputable and influential publication within urban tourism research. The results reflect various aspects and themes in city tourism research.

The study has certain limitations. The data used for analysis was obtained exclusively from the Scopus database. The analysis was conducted using only one software package, Bibliometrix. Other software packages may offer different features for bibliometric analysis. The study relied exclusively on quantitative methods for data analysis. Qualitative methods could have provided more nuanced interpretations of the data.

Comparative analyses could be conducted between IJTC and other journals within urban tourism or related disciplines. Such research would yield valuable insights into the current state of the field and aid in identifying areas warranting further investigation.

The findings from this study can inform the decisions and actions of various stakeholders involved in urban tourism. Practitioners and policymakers can draw from this research to make informed decisions. Existing and emerging authors can identify relevant topics for their research. Readers can access pertinent information for their needs.

This study offers a unique contribution by thoroughly comprehending the performance of IJTC between 2015 and 2023. It progresses the existing body of knowledge on city tourism research by examining its current status and future trends.

Young consumers are increasingly using online reviews and celebrity influence to make purchase decisions. The purpose of this study is to ascertain the influence of online customer reviews, celebrity influencer’s attractiveness, celebrity influencer’s credibility on female millennials’ purchase intention of beauty products.

To validate the research questions and hypotheses, data were obtained from young female consumers using an electronic self-administered survey questionnaire that was close ended. A total of 203 valid responses were obtained from which data were analysed by making use of structural equation modelling Mplus and the Statistical Package for the Social Sciences version 28.

The obtained results showed that the seven hypotheses of the study were positive. However, two hypotheses were negative, namely, celebrity influencer attractiveness did not have a significant influence on the attitude of consumers; and brand loyalty was not significantly correlating with young female consumers’ purchase intention of beauty products.

Given that millennials are known to be active users of social media and often consult online peer product reviews, marketers and practitioners of beauty industry should improve the effectiveness and usability of beauty influencers and online reviews to attract female millennial consumers.

This research contributes to understanding young female consumers’ attitudes towards purchasing beauty products, especially the combined influence of group influence (online reviews) and media influence (celebrity beauty influencers) on such attitudes.

This study aims to give a glimpse of the existing blockchain applications across industries and add to a complete knowledge of the blockchain’s properties.

Systematic literature review is used as the research strategy for this investigation and other aspects of the preferred reporting items for systematic reviews and meta-analyses framework have been incorporated to create a scholarly publications evaluation of the blockchain-based application in the financial arena and its future. The research looks at 86 studies published between 2018 and 2022.

There has been a steady but noticeable increase in the study of blockchain’s potential in many application domains over the past few of years. This rising tendency illustrates the newness and potential of blockchain technology, as well as the increasing attention from academics. According to the findings, blockchain is an appropriate solution for processing transactions using cryptocurrencies; nevertheless, it still has significant technical issues and limits that require to be exploring and solving before it can be considered a viable option. It is therefore, necessary to have a high level of reliability for payments and confidentiality, in addition to maintaining the anonymity of nodes, to stop assaults and efforts to disrupt transactions in the blockchain.

This study has several important theoretical and practical implications. First, it adds to the body of knowledge on blockchain and Fintech, focusing on the transaction side. While much blockchain research has focused on how the technology may affect strategic choices, this study has shed light on its potential from the perspective of financial reporting. Second, by highlighting the importance of the demand for the prompt identification of losses, this work adds to the body of knowledge on the factors that influence transaction frauds involving paper money. Additionally, by establishing the link between transparency and virtual transactions, the author backs up the asymmetric responses of investors to different investment possibilities. It looks at the evolution of financial technology (Fintech) and shows how it can be used to take the advantage of unique opportunities.

The study is different and novel from the previously published literature on this topic mainly because of its comprehensiveness, as it revolves around all industrial and commercial areas. The three main lines of research have been outlined, namely, classifying the many blockchain-based innovations that will alter the financial landscape in many industries; identifying whether these industries are a good fit for blockchain’s wealth creation potential; and directing researchers by outlining prospective study pathways.

This paper offers a bibliometric analysis of the scientific literature on social finance. It provides an overview of the research field by identifying gaps in the existing academic literature and presenting future research directions.

The study uses co-word analysis and visualization mapping techniques.

This study's findings show that the social finance research field comprises five main research clusters and four main research hotspots—impact investing, social entrepreneurship, social impact bonds, and social innovation—which represent the core of this research domain. The authors also identify the researchers and the research institutions that have contributed to the development of social finance. In addition, emerging research areas are mapped and discussed.

Compared with most previous literature reviews, this work provides a more complete and objective analysis of the entire social finance landscape by revealing the trends and evolving dynamics that characterize its development. To this end, clear terminological boundaries have not yet been established in social finance. The field appears immature because only a few researchers have contributed to it, and papers have yet to be published by top finance journals. Finally, the findings of this research provide directions for future studies.

The demand for healthcare innovation is increasing, and not much is known about how entrepreneurial firms search for and sell to customers in the highly regulated and complex healthcare market. Drawing on effectuation perspectives, we explore how entrepreneurial digital healthcare firms with disruptive innovations search for early customers in the healthcare sector.

This study uses a qualitative, longitudinal multiple-case design of four entrepreneurial Nordic telehealth firms. In-depth interviews were conducted with founders and senior managers over a period of 27 months.

We find that when customer buying conditions are highly flexible, case firms use effectual logic to generate customer demand for disruptive innovations. However, under constrained buying conditions firms adopt a more causal approach to customer search.

Managers need to gain a deep understanding of target buying environments when searching for customers. In healthcare sector markets, the degree of flexibility customers have over buying can constrain them from engaging in demand co-creation. In particular, healthcare customer access to funding streams can be a key determinant of customer flexibility.

We contribute to effectuation literature by illustrating how customer buying conditions influence decision-making logics of entrepreneurial firms searching for customers in the healthcare sector. We contribute to entrepreneurial resource search literature by illustrating how entrepreneurial firms search for customers beyond their networks in the institutionally complex healthcare sector.

This paper aims to quantitatively explore the trends and patterns of the existing literature in the gig economy.

Using a total of 1,707 documents retrieved from the Scopus and Web of Science databases, bibliometric analysis using R-Biblioshiny and VOSviewer software was performed to map the studies in the gig economy.

The paper provides information on the most productive authors, countries and journals, as well as the emerging themes in gig research. It highlights the most prolific authors, with a notable presence from the USA and the UK, which are also the countries with the most publications and citations. China has also emerged prominently, both in terms of the number of publications and its involvement in thematic clusters and trending topics. Through co-word analysis and thematic clustering, the study provides information about emerging themes in gig economy studies, such as labor, technology, management and precarity. The results provide insightful information for comprehending the effects of gig labor in the contemporary workforce.

This study provides a comprehensive overview of the scholarly literature related to the gig economy, exploring the key insights by highlighting the evolving trends in gig research.

By mapping thematic clusters, tracking research evolution and identifying trending topics, it provides a unique perspective on the field's development and emerging areas of focus. It serves as a valuable means for addressing the challenges and opportunities presented by the gig economy.

The COVID-19 crisis has adversely affected entrepreneurs, innovators and their ventures and, arguably, entrepreneurship research. This study aims to map the knowledge of entrepreneurship research during the COVID-19 pandemic to provide evidence of literature evolution in the field with the purpose of supporting future decision-making for policymakers, academics and practitioners in the post-COVID-19 era.

The study examines various bibliometric and scientometric indicators of entrepreneurship research in the Web of Science database using bibliometric techniques and visualization tools. Using the information gained, the scientometrics of entrepreneurship research during the COVID-19 time slice (2020–02-12 to 2022–10-15) are synthesized and comprehensively presented, and future research avenues for the post-COVID-19 era are suggested.

The results of rigorous quantitative analyses show that entrepreneurship research activities were not disrupted by COVID-19, although entrepreneurial activities themselves were impacted worldwide. In addition to providing key insights into the research field, including the most relevant keywords, keyword co-occurrences, publication sources, countries' contribution and collaboration, and source co-citations, the conceptual structural analysis separates the current trends (hotspots) into ten themes. Based on the evolution of author keywords and research themes, the study identified numerous future research directions, including 1) entrepreneurship in emerging countries, 2) firm performance in different categories of enterprises, 3) immigrants and transnational entrepreneurs, 4) technology in entrepreneurship education and 5) the impact of COVID-19 on the entrepreneurial ecosystem and entrepreneurship.

By building firm foundations for advancing the field in innovative and systematic ways, this timely study contributes to entrepreneurship literature and facilitates the understanding of the features and structures of entrepreneurship research towards the end of the pandemic. The research also has important implications for research management and entrepreneurship policymaking. The study's main limitation is that the results can only represent the time slice between 2020-02-12 and 2022-10-15.

Policymakers and managers of research and development can utilize this research to prepare a crisis-related minimization handbook in advance.

This first data mapping and thematic analysis research for entrepreneurship during the period of COVID-19 provides the latest knowledge in the field at the beginning of the end of the pandemic. It empowers scholars by 1) providing a one-stop literature overview for this global crisis time slice, 2) identifying research focuses and gaps, 3) developing new research avenues for investigation and 4) contributing conceptual structure for specific entrepreneurship research projects.