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The purpose of this paper is to investigate the impact of cloud computing (CC) on supply chain management (SCM).

The paper is conceptual and based on a literature review and conceptual analysis.

Today, digital technology is the primary enabler of supply chain (SC) competitiveness. CC capabilities support competitive SC challenges through structural flexibility and responsiveness. An Internet platform based on CC and a digital ecosystem can serve as “information cross-docking” between SC stakeholders. In this way, the SC model is transformed from a traditional, linear model to a platform model with the simultaneous cooperation of all partners. Platform-based SCs will be a milestone in the evolution of SCM – here conceptualised as Supply Chain 3.0.

Currently, SCs managed holistically in cyberspace are rare in practice, and therefore empirical evidence on how digital technologies impact SC competitiveness is required in future research.

This research generates insights that can help managers understand and develop the next generation of SCM with the use of CC, a modern and commonly available Information and Communication Technologies (ICT) tool.

The paper presents a conceptual basis of how CC enables structural flexibility of SCs through easy, real-time resource and capacity reconfiguration. CC not only reduces cost and increases flexibility but also offers an effective solution for disruptive new business models with the potential to revolutionise current SCM thinking.

The purpose of this paper is to explore the topic of customer integration into supply chains. Particular attention is focused on literature concerning customer-driven and customer-centric supply chains. The aim is to provide a deeper understanding of these two approaches, clarify the differences, compare them and provide a conceptual model and research propositions, leading to theoretical and managerial implications.

The paper presents a systematic literature review conducted using a consolidated methodology. The protocol used allows for the identification, analysis, synthesis, reporting and discussion of the results stemming from the literature on customer integration into the supply chain. This analysis enables us to summarize the results in a conceptual framework and introduce new research propositions.

Using the results of the literature review, the authors first systematized the literature on customer-driven supply chain and on customer-centric supply chain in the conceptual framework. For each of the two sets of studies, the authors highlighted three main streams of research concerning customer integration into the supply chain. The authors analyzed three different topics: why customer integration is needed, how customer integration takes place and which intra-organizational issues are necessary to implement customer integration into the supply chain. Second, the authors developed a conceptual framework to confront customer-driven and customer-centric approaches to supply chain management in an evolutionary perspective. The authors thus formulated research propositions aimed at entering in greater depth the management of the shift from the customer-driven to customer-centric supply chain.

The systematic literature analysis developed in the paper contributed to more integrated and comprehensive knowledge of customer integration into the supply chain. The paper identifies and describes the characteristics of different supply chain approaches through the organization and interpretation of academics’ contributions. The paper suggests the need for further research in at least three areas: the study of variables supporting customer-driven or customer-centric approaches, the relevant intra-organizational issues underscoring the customer-centric supply chain and the impact of digitalization on supply chain processes.

The paper outlines the main structural elements that compose the customer-driven and customer-centric supply chains. The results of the systematic analysis of the literature can be used to inform managers about the different levels and approaches for achieving customer integration. These diverse configurations of customer integration imply administrative and organizational considerations. Major issues to be considered when managers want to integrate the customer into the supply chain are identified. In addition, conditions underscoring different options – namely, customer-driven and customer-centric supply chains – are provided.

The originality of this work lies in the systematic review of literature examining customer integration into supply chains, which highlights two main levels of customer integration: customer-driven and customer-centric. The main contribution is the formulation of a conceptual framework and new research propositions from the comparison and merger of these two configurations. The information presented in this paper enhances the literature on recent developments in customer integration, thereby enabling managers to select the most suitable configuration for the supply chain structure.

In this chapter, the author shares almost 2 decades of experience as Director of Colonial Day at the Oklahoma State Capitol in guiding students' storytelling and historical interpretation. Storytelling provides specific benefits in the classroom, including increased student interest, creativity, citizenship, and awareness of heritage and history. The author explains the pedagogical and curricular value of storytelling and historical interpretation activities; she provides a strong rationale for involving students in both processes for engagement and also as a multimodal learning method. Potter shows how to develop an effective instructional sequence that addresses not only assessment but also student motivation and creativity. Modeling storytelling and historical interpretation for students prepares them to take the next steps in research and development for their own presentations that incorporate language arts, social studies, civics, and critical thinking skills. The author provides detailed suggestions on directing student performances at the community and state levels, which in turn foster a sense of personal achievement and external recognition for their work. This chapter includes resources and strategies to support students in choosing historical figures and stories for their projects, in conducting research, in story mapping, and in identifying performance criteria. At the performance level, the author offers tips on coaching students effectively and using media. She concludes with recommendations on how to showcase student work at the school and state levels, to build parent involvement, and to manage funding and publicity.

Reviews the growth in branded licensed merchandise for children inspired by books: literary fiction is an art form which has always had a close relationship with the market, and the full commercial value of children’s books lies in the potential for interpreting their content and characters into diverse product categories. Considers the contrasting roles of three early‐mid 20th century children’s authors as brand managers and custodians: Dr Seuss, Beatrix Potter and A.A. Milne. Describes the products that have emanated from each: Milne’s Pooh character is the most commercially successful children’s literary character, and the least recognisable. Categorises Milne as having a permissive approach to brand management, because he was uninterested in how the Pooh books were positioned in the market; Dr Seuss was a purist who wanted his books to be educational or even subversive, and refused to let his characters like the Grinch be used purely commercially; but Potter was a pragmatist who embraced merchandising of her books in order to make money.

According to John Grant’s New Marketing Manifesto, contemporary consumers “act their shoe size not their age” by resolutely refusing to grow up. They are not alone. Managers too are adopting a kiddy imperative, as the profusion of primers predicated on children’s literature – and storytelling generally – bears witness. Winnie the Pooh, the Wizard of Oz, Alice in Wonderland and Hans Christian Andersen are the marketing gurus du jour, or so it seems. This paper adds to the juvenile agenda by examining the Harry Potter books, all four of which are replete with references to market‐place phenomena, and contending that scholarly sustenance can be drawn from J.K. Rowling’s remarkable, if ambivalent, marketing imagination.

The purpose of this paper is to reflect upon the impact of the original work and provide an updated model to reflect the changing environment for supply chains. In 2000, a migratory model for supply chain evolution was proposed.

The authors start by analysing the content of the papers that have cited the original Christopher and Towill (2000) paper. The development of an updated migratory model is informed by the findings from this, and then demonstrated through a case study of the book supply chain.

Despite being the major contribution, the majority of citing papers actually use other parts of the original work, and some potential reasons for this are proposed. An extra stage is added to the migratory model, reflecting a customer centric strategy.

Given that the migratory model appears under-researched, the authors identify this as an opportunity for future research and suggest that methods less common in supply chain management are used.

The updated migratory model can be used by supply chain managers to develop appropriate supply chain strategies for their organisations, while emphasising that many of the underlying tools to enable this reflect traditional industrial engineering approaches.

The updated migratory model represents a new contribution to understanding the evolution of supply chains.

The purpose of this paper is to focuss on customer driven supply chains and what this means for the management of freight transport, a key process in the supply chain as it acts as a physical link between customers and suppliers. It aims to assess whether some of the new collaborative models for transport management are delivering better optimised solutions.

The paper is based on a multi‐dimensional methodological approach, which includes empirical, model building, opinion and archival evidence. Much of the thinking and findings in this paper have been derived from a series of quasi‐delphi discussion sessions with logistics industry experts from three sectors, steel, grocery and construction and experienced academics in the fields of logistics and supply chain management.

The paper sets out to argue that new innovative solutions are emerging for better transport optimisation, that exploit the competitive power of collaboration, both vertically with supply chain partners and horizontally with other logistics service providers (LSPs).

The research was largely focused on the road freight transport industry in the UK and Europe. However, it is felt that similar thinking can be deployed in other settings for alternative transport modes and other geographical regions. From an academic perspective the paper contributes to the notion that supply chain management as well as focussing on vertical coordination and process integration also needs to incorporate the potential considerable power of horizontal collaboration.

In particular it is original in that it highlights how important it is to combine vertical collaboration with horizontal collaboration if better optimised transport solutions are to be achieved. This is of considerable value and interest both to practitioner and academic communities.

Much of the recent research on supply chain uncertainty has focused on relationships between manufacturers and suppliers and existing models have therefore been based on this dyadic structure. The aim is to establish a supply chain uncertainty model that explicitly incorporates transport operations and hence the logistics triad; supplier, customer and transport carrier.

This is a literature‐based activity that synthesises and extends existing models of supply chain uncertainty.

The paper develops a new model to reflect the nature of transport operations. Consequently, it identifies five main categories of uncertainty, namely from the points of view of the supplier, the customer and the carrier, respectively, the control systems used in the supply chain and external factors. The interfaces between the uncertainty categories involving all three parties of the logistics triad are identified, so as to develop a more holistic perspective on supply chain uncertainty and how it can be reduced.

This paper is conceptual in nature and empirical research into the area of transport uncertainty will be required to validate its findings. Following this, the model can be used to investigate and evaluate improvements in the economic and/or environmental performance of freight transport within supply chains.

The model is intended to provide a framework within which organisations, including logistics providers, can develop a supply chain strategy to mitigate the effects of uncertainty. By categorising uncertainty into the types described, organisations may determine where the greatest uncertainties lie and hence develop a prioritised plan for supply chain re‐engineering by initially targeting those uncertainties with the most significant implications for supply chain efficiency.

Little research has been undertaken on the impact of uncertainties on transport in the context of collaborative supply chain management. The model rationalises uncertainties into various types taking into account the nature of the logistics triad.

The purpose of this paper is to compare and distinguish between two salient means for improving the management of, and leveraging the effectiveness of, supply chains. Leanness and agility have been considered recently as prominent and successful means for competing. The paper examines the literature on leanness and agility thinking including their definitions, importance and practices. The paper also highlights the argument surrounding the relationship direction between these two concepts.

A systematic comparative review was conducted on the lean literature and agility literature at three levels: manufacturing, organisation and supply chain. The systematic review on the lean concept has been conducted based on articles published over the last two decades. The agility concept review was conducted based on the articles published from its inception in 1991 through early 2016.

A conceptual framework is presented following the in-depth review. The conceptual framework sets out the input, operational practice and output elements necessary for both philosophies to take root successfully. A discussion based on the review of the literature on the direction of the relationship between leanness and agility is also presented, and should also be included in any future empirical testing of the conceptual framework.

The paper is based on a systematic review which extends previous research as it has been conducted in a detailed and clear systematic manner which enables a deep understanding of the similarities and differences between leanness and agility philosophies from an operational perspective: inputs, operational and outcomes elements. Future research is required to empirically test the conceptual relationships.

Companies are constantly searching for ways to improve their supply chains. This paper seeks to provide a deep understanding for lean and agility philosophies as important means for achieving this goal. This has been conducted by clarifying the differences, similarities and the direction of the relationship that may exist between these two approaches as means for improving a company’s supply chain.

Based on a systematic review on leanness and agility philosophies, a conceptual framework exploring the differences and similarities between both philosophies from an operational systematic perspective is presented.