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Simon Cowell, the impresario behind The X Factor, a popular television talent show, has often been compared to P.T. Barnum, the legendary nineteenth century showman. This paper aims to examine the alleged parallels in detail and attempts to assess this “Barnum reborn” argument.

Putative parallels between the impresarios are considered under the aegis of two long‐standing, if contentious, historical “theories”: time's cycle and the great man thesis.

Seven broad similarities between the showmen are identified: vulgarity, hyperbole, rivalry, publicity, duplicity, liminality and history. In each case, the arguments pro and con are explored, as is humanity's propensity to personify.

In accordance with the iconic literary critic Harold Bloom, who “strikes texts together to seek if they spark”, this paper strikes two celebrated showmen together to generate historical sparks.

This study aims to examine the effect of publics' legitimacy evaluations on Arthur W. Page's conceptualization of “reasonable freedom of action” by breaking it into two parts: (1) perceived organizational autonomy and (2) trust in the organization.

This study conducted an online experiment using a 2 (legitimacy: low, high) × 2 (legitimacy type: institutional, actional) between-subjects design. Measured variables included perceived organizational autonomy and trust.

Organizations acting in their own self-interest while ignoring community norms and expectations were perceived to be exercising higher levels of organizational autonomy and have lower levels of trust. The interaction between legitimacy type and level had an effect on perceived organizational autonomy and trust.

Public's view their relationships with organizations from a perspective that prioritizes responsibility and conformity to community norms and expectations. Also, organizations have more to lose by acting in their own self-interest to resolve institutional legitimacy concerns and more to gain by handling them in a way that includes the public interest than when they are managing an actional legitimacy situation.

Societal norms, values and beliefs, which may have accommodated, or even supported, an organization's approach to doing business in the past, can change over time, calling into question an organization's legitimacy and its ability to operate in the public interest. As a result, organizational leaders need the Chief Communication Officer to help them understand current societal norms, values and beliefs.

This study addresses a core assumption of the organization–public relationship paradigm that has not yet been studied empirically. It also expands the understanding of organizational autonomy from a public perspective and examines the effect of legitimacy on organizational autonomy and trust.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

According to John Grant’s New Marketing Manifesto, contemporary consumers “act their shoe size not their age” by resolutely refusing to grow up. They are not alone. Managers too are adopting a kiddy imperative, as the profusion of primers predicated on children’s literature – and storytelling generally – bears witness. Winnie the Pooh, the Wizard of Oz, Alice in Wonderland and Hans Christian Andersen are the marketing gurus du jour, or so it seems. This paper adds to the juvenile agenda by examining the Harry Potter books, all four of which are replete with references to market‐place phenomena, and contending that scholarly sustenance can be drawn from J.K. Rowling’s remarkable, if ambivalent, marketing imagination.

The purpose of this paper is to explore twentieth century sportscapes and their role in the development of urban arenas as places of sport.

Utilizing frame theory and sport business history scholarship, the author examines entrepreneurs' development of six‐day bicycle races at Madison Square Garden. The main primary sources include autobiographies, morgue files, and newspapers.

In this paper, it is argued that entrepreneurs' shaping and marketing of six‐day races and their sportscapes resulted in a popular sporting spectacle and helped to promote arenas as spaces and places of sport.

The paper demonstrates the process and development of “frame management” in urban arenas and their transition to spaces and places of sport. By exploring six‐day bicycle races at Madison Square Garden, the paper shows the importance of a now‐forgotten cultural event to the development of the multi‐billion dollar sport industry and to one of the world's most iconic arenas. The paper adds to scholarship on bicycle racing and marketing history, as well as the historiography of the sport industry.

The status of employee which draws the distinction between a contract of service and a contract for services, and the practical aspects of the two relationships have been discussed. The transfer of the employee by the permanent to the temporary employer has also been considered. It is now proposed to treat a variety of employment relationships which will include short term and casual labour, temporary workers supplied by an agency, labour only sub contracting, outworkers, apprentices, students and cadets, part time labour, crown employment, office holders; probationary employees and finally merchant seamen. The criterias discussed and analysed in relation to the status of employee apply to some, but not to all, of these employment relationships.

Discusses the long existing and confusing problems of establishing the relationship of who is, and who if not, a dependent worker. Reflects developments which have occurred in British law as it affects the employment field, plus an evaluation and analysis of some of the different types of employment relationships which have evolved by examining, where possible, the status of each of these relationships. Concludes that the typical worker nowadays finds himself in a vulnerable position both economically and psychologically owing to the insecurity which exists.

Intergovernmental bodies, governments, agencies, commercial and philanthropic institutions, when deciding whether or not to invest in low income nations where there is developmental uncertainty, do not now include formal appraisals of investment risk as including economic crime and its milieu correlates. Informal evaluations seem common, but appear to be hazarded by psychosocial and methodological processes and problems of which conventional decision makers are probably not aware. The authors consider these cognitive, group information processing and data adequacy hazards, and seek to examine investment risk as it relates to published reports bearing on economic crime and associated factors. The inadequacy of current data and assumptions is emphasised. Bulgaria is the illustrative case of poor data misinterpreted, eg the role of the underground economy, of careless ‘master trait’ summary reporting, and thus of exaggerated uncertainty for investment. Because the undertakings of the newly elected Bulgarian Government affirm the principles of loan recipient soundness long demanded by the IMF, now the criterion for World Bank loans, there is reason to believe Bulgaria will increasingly be viewed as a candidate for investment and Western European integration. Nevertheless economic crime and its associated features pose a measurement and forecast weighting challenge as ‘intangibles’. It is the better definition and more rigorous measurement of these, and avoidance of distorting information‐transmitting events which can exaggerate error, which remains to be done. Hard criminological evidence supporting confidence exists, for examination of earlier crime rates shows a society with low crime rates, such that current transitional fraud and violence may be but anomalies. Further, by assigning arbitrary positive values to cultural history and current governmental intentions, it may be concluded, that given evidence of modernisation of regulations and massive police reform, and a necessary speed in instituting change, development growth is likely. The authors are themselves, like most forecasting institutions, cautiously optimistic about the investment potential of Bulgaria. They nevertheless counsel that decision makers ignore at their peril the dangers in any low income country of crime and its correlated milieu.

Concerns the definition and measurement of performance in logistics research. A review of the literature reveals a variety of constraints which make it difficult to draw broad inferences from the literature about the relationship between a given logistics strategy and performance. Discusses low logistics performance has been and could be conceptualized, operationally defined, measured and utilized. The limitations of alternative research designs and performance measures are revealed. Recommendations are made to improve the quality of future research.