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Abstract

Details

International Journal of Public Sector Management, vol. 31 no. 4
Type: Research Article
ISSN: 0951-3558

Article
Publication date: 1 February 2006

Christopher Lawer and Simon Knox

The purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature.

12202

Abstract

Purpose

The purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature.

Design/methodology/approach

The paper reviews recent analysis of the value and vulnerabilities of brands and branding in order to understand why customer advocacy is becoming an attractive strategic option for many firms. A model of empowered consumer value drivers is constructed to demonstrate how they are becoming an important source of brand value. A framework for brand management in a customer advocacy context is introduced and examples of companies pursuing advocacy‐based strategies and practices are illustrated.

Findings

Through careful brand management, customer advocacy is capable of unlocking new consumer value.

Originality/value

The paper offers a discussion of the opportunities presented to brand management when developing customer advocacy.

Details

Journal of Product & Brand Management, vol. 15 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 1 June 2021

Christian Rainero and Giuseppe Modarelli

In the disruptive technologies era, the lack of convincing business cases on blockchain (BC) adoption about food supply chain, the existence of uncertainties and barriers…

Abstract

Purpose

In the disruptive technologies era, the lack of convincing business cases on blockchain (BC) adoption about food supply chain, the existence of uncertainties and barriers to adoption due to knowledge scarcity on characteristics as well as the potentialities and risks involved in it, have triggered the need to investigate the first multinational BC adoption for food supply chain in Europe, to consider how it can guarantee knowledge for the consumption/purchase decision-making and the creation-mechanism of consciousness for sustainable behavioral choice.

Design/methodology/approach

The authors provide a field exploratory analysis based on customers' perceptions and real knowledge about BC (as a knowledge-constructive tool) in the food and beverage sector. This connected with the need for an informed context, favoring sustainable conscious decision-making related to both the food chain and innovation acceptance. This analysis included the use of innovation acceptance as a corporate social responsibility (CSR) strategic orientation through a survey- and interview-based field analysis (80 respondents).

Findings

The findings of this study can be considered as antecedents of innovation acceptance in the sector. The analysis assesses consumers' scarce knowledge and perceptions on the BC system, the scarce usage level and the higher acquiring propensity for traceable foodstuffs generating bi-directional/dimensional value, considering that consumption habits could change through security and certainty antecedents and induced knowledge provided by external technological intervention.

Originality/value

By trying to match innovation and the knowledge-construction need as a vehicle for acceptance, the theoretical contribution would empower the literature on food traceability from the perspective of strategic BC application through a from-knowledge-to-knowledge strategy.

Details

British Food Journal, vol. 123 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 June 2004

Gyöngyi Kovács

Digital asset management as a technology for handling electronic material is used in different contexts for various technical purposes. Explores the effects of this…

4567

Abstract

Digital asset management as a technology for handling electronic material is used in different contexts for various technical purposes. Explores the effects of this technology on the marketing supply chain, being a new application area of digital asset management solutions. A conceptual framework is provided to describe marketing processes in the world of information technology and marketing communication logistics. Based on a literature review, possible benefits of digital asset management in this setting are presented. Anticipated benefits are evaluated in an indicative case study. The description of marketing supply chains leads to new insights for supply chain management.

Details

Journal of Enterprise Information Management, vol. 17 no. 3
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 1 June 1997

Christopher Elliott

The fusion of disparate information systems is creating new clarity for companies, their suppliers, and their customers.

Abstract

The fusion of disparate information systems is creating new clarity for companies, their suppliers, and their customers.

Details

Journal of Business Strategy, vol. 18 no. 6
Type: Research Article
ISSN: 0275-6668

Book part
Publication date: 18 April 2022

Timothy R. Hannigan, Yunjung Pak and P. Devereaux Jennings

Entrepreneurship evolves in and around fields, particularly around the creation of opportunities. A central problem remains that entrepreneurial opportunities are both

Abstract

Entrepreneurship evolves in and around fields, particularly around the creation of opportunities. A central problem remains that entrepreneurial opportunities are both distributed among and co-created by embedded actors. We propose framing this in cultural terms as a “multiverse problem,” whereby entrepreneurial possibilities are understood within the bounds of a field, but also through traversing adjacent topographies. We argue that a focus on entrepreneurial moments captures important dynamics that bring together adjacent possibles, leading to drastically different pathways. The usefulness of this argument is illustrated in this paper through the articulation of a cultural cartographic approach to mapping and realizing entrepreneurial possibilities. We develop four principles of cultural cartography, apply them to several examples, and demonstrate implications to cultural entrepreneurship and adjacent theoretical traditions.

Details

Advances in Cultural Entrepreneurship
Type: Book
ISBN: 978-1-80262-207-2

Keywords

Open Access
Article
Publication date: 26 February 2021

Viktor Elliot, Jonas Floden, Conny Overland, Zeeshan Raza, Miroslaw Staron, Johan Woxenius, Abhinayan Basu, Trisha Rajput, Gerardo Schneider and Gunnar Stefansson

The purpose of this paper is to study current practices in adopting blockchain technology amongst export companies in West Sweden and to capture their CEOs’ knowledge of…

1027

Abstract

Purpose

The purpose of this paper is to study current practices in adopting blockchain technology amongst export companies in West Sweden and to capture their CEOs’ knowledge of and attitudes towards blockchains.

Design/methodology/approach

Factors enabling or hindering the adoption of blockchains were identified from a comprehensive literature review and a survey of 72 chief executive officers (CEOs) of export-oriented firms in West Sweden, all with turnovers exceeding €2m, regarding their knowledge of and attitudes towards blockchains.

Findings

Blockchain technology is not currently perceived to provide benefits that would outweigh the costs of introducing it into West Sweden’s export firms. Nevertheless, the findings suggest that such technology, though currently too immature to meet today’s industrial requirements, could experience more widespread use if certain key factors (i.e. lower cost, traceability, improved security or trustworthiness and new blockchain-enabled business models) are prioritised.

Research limitations/implications

Answered by 72 CEOs, the survey achieved a response rate of 6%, meaning that the findings are only exploratory. Even so, they offer new insights into CEOs’ attitudes towards blockchain technology.

Practical implications

The CEOs reported comparatively limited knowledge of and experience with implementing blockchains, the lack of which has hampered their large-scale implementation in multi-actor supply chains.

Social implications

Negative sentiment amongst CEOs towards blockchain technology may lower on-the-job satisfaction amongst tech personnel aspiring to develop and implement blockchain applications in their firms.

Originality/value

Knowledge of and attitudes towards blockchain technology amongst top-level managers, as well as about factors enabling or hindering its adoption, guide managers in crafting strategies for implementing blockchains in their organisations and maximising the benefits therein. Unlike past studies focussing on technological aspects or views of experts and middle-management, the study was designed to capture the views of CEOs.

Details

Journal of Global Operations and Strategic Sourcing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-5364

Keywords

Book part
Publication date: 22 February 2017

Hugh Potter, Brian Boggs and Christopher Dunbar

In this chapter, we argue that the growth of punitive school discipline in US schools has created an inequitable system of school punishment that is reflective of the…

Abstract

In this chapter, we argue that the growth of punitive school discipline in US schools has created an inequitable system of school punishment that is reflective of the development of the school-to-prison pipeline and the establishment of an educational “total institution.” Current school discipline practices negatively affect student academic growth in the classroom as a result of an increase in suspensions and expulsions. Data in this chapter exemplify the overreliance on punitive school discipline in one urban school to address behavioral issues and also further expand on the concept of school-to-prison pipeline using the “total institution” theory of command and control of a population proposed by Goffman (1961). We argue that there are more effective measures of school discipline and seek to provide alternate possibilities for school leaders to address the draconian treatment of Black and brown boys in today’s traditional public school environments.

Details

The School to Prison Pipeline: The Role of Culture and Discipline in School
Type: Book
ISBN: 978-1-78560-128-6

Keywords

Article
Publication date: 1 August 2019

Ashutosh Sheel and Vishnu Nath

The purpose of this paper is to illustrate how blockchain technology can improve supply chain adaptability, alignment and agility which collectively enhance competitive…

4284

Abstract

Purpose

The purpose of this paper is to illustrate how blockchain technology can improve supply chain adaptability, alignment and agility which collectively enhance competitive advantage which in turn influences firm performance.

Design/methodology/approach

The conceptual framework of the present study is developed by conducting an extensive literature review on blockchain technology, supply chain adaptability, alignment, agility and competitive advantage. The sample data were collected from 397 supply chain practitioners in India to validate the conceptual model. Confirmatory factor analysis was conducted to ascertain the validity of the measures used and a structural model was analyzed for testing the proposed conceptual framework.

Findings

The results of the present study show that blockchain technology can improve supply chain adaptability, alignment, agility which lead to competitive advantage, which leads to better firm performance. Besides, trust generated through blockchain use also increases firm performance.

Research limitations/implications

Currently, the respondents do not have practical experience of using blockchain technology. They have responded based on their knowledge about supply chain and blockchain which they acquired from published sources. Different supply chains require different strategic choices and different information needs. But the present study assumes that all supply chain needs are identical. The present study assumes that government regulations regarding blockchain technology are favorable; however, currently, there is no legal framework to address blockchain technology. The findings of the current study indicate that companies not only should create more awareness regarding blockchain but also should actively work with IT companies that are engaged in developing blockchain-based supply chain solution. Managers, as well as IT companies and academicians, should join hands to study and develop a framework for regulating blockchain technology and suggest these to the policy actors.

Practical implications

The present study shows that supply chain practitioners are confident that blockchain technology will help improve supply chain parameters. These findings can help IT companies and their marketers for developing and promoting blockchain-based IT applications. In addition, the important implication for supply chain practitioners is that blockchain helps in creating a competitive advantage and increases firm performance.

Originality/value

The effect of IT on important supply chain variables has been studied in the past; however, there is not a single study which sheds light on how disruptive technologies such as blockchain will affect supply chain adaptability, alignment, agility and firm performance.

Abstract

Details

Handbook of Logistics and Supply-Chain Management
Type: Book
ISBN: 978-0-8572-4563-2

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