Search results

1 – 10 of 779
Article
Publication date: 7 June 2019

Christopher J. Parker and Lu Wenyu

The purpose of this paper is to establish the influence of shopping motivations on Chinese fashion retail engagement relative to demographics, monthly spend on fashion…

2195

Abstract

Purpose

The purpose of this paper is to establish the influence of shopping motivations on Chinese fashion retail engagement relative to demographics, monthly spend on fashion items and high street/electronic commerce (e-commerce) preference. This is to determine how international fashion retailers should design more effective retails channels, expanding upon established theory in Hedonic and utilitarian motivations. While earlier research suggests shopping motivations associate with demographics while influencing retail channel preference and consumer spending, much of this exploration is Western focused, with all variables being influential. However, the degree to which these apply to China, and the unique fingerprint of influential motivations remains unknown. This paper answers these questions to allow international retailers to develop more efficient marketing strategies and design more effective retail channels.

Design/methodology/approach

In all, 403 Chinese consumers generalisable to the broader population were surveyed on their hedonic and utilitarian motivations to shop for fashion apparel in high street and e-commerce environments. Statistical analysis was commenced through direct logistic regression and MANOVA.

Findings

Demographics have limited association with shopping motivations, with gender and age only producing small effect sizes, while occupation, income and education has no significance. High street store preference is influenced by adventure and social shopping and e-commerce preference only by idea shopping. Spending over ¥1k per month on fashion apparel is influenced by gratification and idea shopping, and regular spending habits inspired by value shopping.

Originality/value

This empirical paper characterises the fingerprint of shopping motivations’ influence as singular to China while proving their limitation and need for a wider plethora of influential factors to be recognised.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 23 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 9 December 2019

Joe Christopher, Sarath Ukwatte and Prem Yapa

This study aims to examine how government policies have influenced the governance paradigm of Australian public universities from a historical perspective. In doing so, it…

Abstract

Purpose

This study aims to examine how government policies have influenced the governance paradigm of Australian public universities from a historical perspective. In doing so, it addresses current uncertainty on government-governance connectivity.

Design/methodology/approach

The study draws on Foucault’s concept of governmentality and governance and uses a developed framework of three constituents of governance to explore government–governance connectivity through a critical discourse analysis.

Findings

The findings reveal that government policies have influenced the three constituents of governance differently since 1823, resulting in three distinct governance discourses. In the third governance discourse, the findings reveal a deviation from policy directions towards corporate managerialism, resulting in a hybrid governance control environment. This scenario has arisen due to internal stakeholders continuing to be oriented towards the previous management cultures. Other factors include structural and legalistic obstacles to the implementation of corporate managerialism, validity of the underlying theory informing the policy directions towards corporate managerialism and doubts on the achievability of the market based reforms associated with corporate managerialism. The totality of these factors suggests a theory practice gap to be confirmed through further empirical research. There are also policy implications for policymakers to recognize the hybrid control environment and ascertain the risk the hybrid control environment poses towards the expected outcomes of corporate managerialism.

Research limitations/implications

The findings are limited to a critical discourse analysis of data from specific policies and journal publications on higher education and a developed framework of constituents of governance.

Originality/value

The study is the first to examine government–governance connectivity in Australian public universities and also the first to introduce a three-constituent governance framework as a conduit to explore such studies. The findings contribute to the literature in identifying a theory-practice gap and offer opportunities for further research to confirm them.

Details

Journal of Management History, vol. 26 no. 2
Type: Research Article
ISSN: 1751-1348

Keywords

Article
Publication date: 3 October 2016

Christopher J. Parker and Huchen Wang

The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the…

9617

Abstract

Purpose

The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the design for fashion retail apps. This is an area with increasing economic significance, yet of limited academic research to date.

Design/methodology/approach

Through 18 in-depth qualitative interviews, utilitarian stimuli was identified as primary motivating factor to attract customers to shop for fashion garments through m-commerce retail apps.

Findings

Results from thematic analysis identified that the utilitarian elements of “efficiency” and “convenience” were two of the most important motivators for engagement, with “personalized services”, and “convenient operation process” also dominant functions to attract customers to shop on m-commerce retail apps. While “Social” shopping was shown to be a motivating factor for consumer behaviour, participants showed greater preference to interpersonal communications channels than to social media.

Research limitations/implications

Findings from this study reveal the utilitarian focus of fashion retail apps within an industry often focussed on experiential interactions, and provide a focus for fashion retail m-commerce app designers to tailor their products for higher consumer engagement. Future apps should be designed specifically with this in mind to increase the chance of consumer engagement.

Originality/value

This paper provides original insight into the hedonic and utilitarian value motivations most prevalent to users of m-commerce fashion retail apps. This is distinct from previous research that has focussed on physical retail environments or general e-commerce interactions (e.g. non-fashion web stores accessed through a PC/laptop).

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 20 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 5 September 2022

Liangchao Xue, Christopher J. Parker and Cathryn A. Hart

To develop compelling augmented reality (AR) experiences, this paper aims to examine AR value to physical fashion retail, defines the most effective form (e.g. app vs…

Abstract

Purpose

To develop compelling augmented reality (AR) experiences, this paper aims to examine AR value to physical fashion retail, defines the most effective form (e.g. app vs magic mirror) and assesses AR’s impact on consumer behaviour.

Design/methodology/approach

This study comprises two phases. Phase one conducted three co-design workshops with 15 participants (aged 18–34) to evaluate current shopping modes and discover design opportunities. Phase two designed two AR prototypes (AR Branded App and Magic Mirror) and evaluated the prototypes through experience prototype experiments with 42 participants.

Findings

Participants have a positive attitude towards AR shopping adoption, improving consumer satisfaction and boosting purchase intention. AR technology can be the value in enjoyment to make the shopping experience more fun. However, no participants thought entertainment would trigger their intention to use AR. Therefore, designing useful AR apps that provide substantial functional benefits with enjoyment-oriented elements will encourage consumers to engage in high-street physical retail. In this way, consumers can interact with products and receive more information. AR can help luxury brands tell a story from a hedonic perspective, enabling consumers to engage with the story while maintaining human interaction to ensure an elevated level of service quality.

Originality/value

This study devises six design requirements to guide innovators and retailers in creating AR retail environments that satisfy their customer’s desires.

Details

International Journal of Retail & Distribution Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 17 June 2020

Liangchao Xue, Christopher J. Parker and Cathy Hart

High-street fashion retail faces an uncertain future because of fluctuating consumer shopping habits. To revive fashion retailers, adopting disruptive technologies such as…

2443

Abstract

Purpose

High-street fashion retail faces an uncertain future because of fluctuating consumer shopping habits. To revive fashion retailers, adopting disruptive technologies such as virtual reality (VR) becomes important to offer highly valued consumer experiences. Yet v-commerce designers still lack sufficient guidance to create effective retail environments. This paper establishes the v-commerce experience that targets fashion consumers’ desire and presents 13 specific design guidelines.

Design/methodology/approach

In this study, 22 participants, 20 consumers and two VR developers were interviewed regarding attitudes towards VR, motivation to shop through v-commerce and the moderating variables that influence virtual environment perceptions.

Findings

Consumers expect a vivid shopping environment with authentic product features instead of the more common simulated environment. Hedonically motivated consumers are more open to v-commerce than utilitarian consumers and consumers aged 18–34 years regard interactivity, personalisation and social networking as critical to offer a cost-efficient shopping experience.

Research limitations/implications

This paper explored the ways v-commerce delivers creative experiences to facilitate consumer purchase behaviour, contributing to the high street's regeneration. Yet consumers have too high expectations of lifelike interaction in v-commerce, which is beyond contemporary VR's capabilities. Future research should focus on developing authenticity of v-commerce environments, i.e. vivid interaction with product and people.

Originality/value

This paper establishes the fundamental design rules for v-commerce platforms, enabling designers to create effective retail environments, sympathetic to the consumer's cognitive desires.

Details

International Journal of Retail & Distribution Management, vol. 48 no. 10
Type: Research Article
ISSN: 0959-0552

Keywords

Book part
Publication date: 30 November 2011

Matt A. Barreto, Betsy L. Cooper, Benjamin Gonzalez, Christopher S. Parker and Christopher Towler

With its preference for small government and fiscal responsibility, the Tea Party movement claims to be conservative. Yet, their tactics and rhetoric belie this claim. The…

Abstract

With its preference for small government and fiscal responsibility, the Tea Party movement claims to be conservative. Yet, their tactics and rhetoric belie this claim. The shrill attacks against Blacks, illegal immigrants, and gay rights are all consistent with conservatism, but suggesting that the president is a socialist bent on ruining the country, is beyond politics. This chapter shows that Richard Hofstadter's thesis about the “paranoid style” of American politics helps characterize the Tea Party's pseudo-conservatism. Through a comprehensive analysis of qualitative interviews, content analysis and public opinion data, we find that Tea Party sympathizers are not mainstream conservatives, but rather, they hold a strong sense of out-group anxiety and a concern over the social and demographic changes in America.

Details

Rethinking Obama
Type: Book
ISBN: 978-0-85724-911-1

Article
Publication date: 3 February 2020

Evgenii Aleksandrov

This paper aims to investigate the unfolding dynamics and evolving processes relating to the formation of accounting tools by university actors. It answers the research…

Abstract

Purpose

This paper aims to investigate the unfolding dynamics and evolving processes relating to the formation of accounting tools by university actors. It answers the research questions: How do individual actors engage in the formation of new accounting tools during university hybridisation? Specifically, what forms of reflexivity do these actors display in various phases of university hybridisation?

Design/methodology/approach

This is a longitudinal case study of the development of new accounting tools in one Russian technical university from 2010 to 2016. It is based on an institutional work perspective, involving 29 interviews, documentary analysis, and observations of internal meetings relating to new accounting tools’ formation.

Findings

The findings show that academics themselves were gradually engaged in the marginalisation of academic demands in university governance in favour of managerialism via accounting. Nevertheless, the role of accounting morphed over time from a dysfunctional and negative carrier of managerial ideology and its domination, to what could arguably be considered a mediation device between academic and managerial demands. These dynamic processes and the role of accounting within them are explained by the constant challenge stemming from the involvement of several groups of actors in institutional work, which is often unpredictable and fluid due to the intricate play of plural reflexivities and actors’ identities during university hybridisation.

Originality/value

This paper advances the field by showing that the engagement and reflexivity of academics in the formation of accounting tools is not a “panacea” to deal with hybridisation within universities. The results highlight several obstacles, including variation in the reflexive capacities of actors within the university, leading to a reflexivity lag and reflexivity trap.

Details

Qualitative Research in Accounting & Management, vol. 17 no. 1
Type: Research Article
ISSN: 1176-6093

Keywords

Book part
Publication date: 26 May 2021

Yoruba T. Mutakabbir and Christopher Parker

In order to survive beyond 2020, historically black colleges and universities (HBCUs) will need to strengthen their financial standing. Compared to predominately white…

Abstract

In order to survive beyond 2020, historically black colleges and universities (HBCUs) will need to strengthen their financial standing. Compared to predominately white institutions, HBCUs have substantially weaker financial resources. Without strong fundraising and effective financial management, HBCUs are doomed beyond 2020. The importance of hiring astute financial managers at HBCUs cannot be overstated. History, tradition, and reputation are irrelevant at an institution if the finances are not optimally managed. Moreover, state and federal higher education policies can damage the financial standing of HBCUs, as seen in the 2013 PLUS loan crisis. This chapter will be divided into two sections. The first section will provide a historical and contemporary perspective on financing HBCUs, including how state higher education policies impact HBCUs. The second section of the chapter will provide an overview of budget management at HBCUs.

Details

Reimagining Historically Black Colleges and Universities
Type: Book
ISBN: 978-1-80043-664-0

Content available
Book part
Publication date: 30 November 2011

Abstract

Details

Rethinking Obama
Type: Book
ISBN: 978-0-85724-911-1

Article
Publication date: 1 July 1938

OUR various accounts of the Portsmouth Conference, and the official record of it which is now in the hands of readers shows that it may be regarded as a successful one. It…

Abstract

OUR various accounts of the Portsmouth Conference, and the official record of it which is now in the hands of readers shows that it may be regarded as a successful one. It was specially notable for the absence of those bickerings and differences which must inevitably come to the surface at times. There may be something in the suggestion of one of our writers that the weather was a main factor. However that may be, there was uniform good temper, and we came away with the belief that a good week's work for librarianship had been done.

Details

New Library World, vol. 41 no. 1
Type: Research Article
ISSN: 0307-4803

1 – 10 of 779