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Article
Publication date: 11 October 2021

Christine M. Kowalczyk and Natalie A. Mitchell

This paper aims to investigate how consumers perceive the value of luxury brands and the antecedents to these perceptions, including consumer knowledge, reference group…

Abstract

Purpose

This paper aims to investigate how consumers perceive the value of luxury brands and the antecedents to these perceptions, including consumer knowledge, reference group influence and accessibility. Prior studies focused less on the salience of consumer knowledge and sources of luxury information, in addition to their accessibility to luxury. Hence, a more nuanced luxury conceptualization is needed to reflect luxury’s conceptual fluidity, consumers’ different lived experiences, accessibility levels and persistent retail marketing changes.

Design/methodology/approach

In a survey involving 475 US respondents, five hypotheses were tested and analyzed with structural equations modeling, examining the relationships among knowledge and accessibility of luxury brands, as well as reference group influence and its impact on consumer value perceptions of luxury brands and consumer behaviors.

Findings

Significant relationships were found for all five hypotheses and demonstrated that knowledge, reference group influence and accessibility have strong relationships with consumers’ personal value perceptions of luxury brands and behavioral measures, including purchase intentions, willingness to recommend to a friend and willingness to pay a price premium.

Originality/value

This conceptualization recognizes that consumers must have luxury brand awareness prior to reference group influence, developing individual luxury value perceptions and entering the buying process. This research contributes to the literature by highlighting consumers’ views of the luxury category, which induce perceptions and potential outcomes. It also expands the understanding of consumer’s accessibility to luxury products, which impacts purchase intentions. While it was conducted in the USA, it yields broader consumer perspectives.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 29 June 2020

Brian J. Taillon, Steven M. Mueller, Christine M. Kowalczyk and Daniel N. Jones

The purpose of this paper is to better understand the role of closeness and the relationships between social media influencers and their followers, and, more specifically…

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7657

Abstract

Purpose

The purpose of this paper is to better understand the role of closeness and the relationships between social media influencers and their followers, and, more specifically, how social media influencers can effectively manage their human brands.

Design/methodology/approach

Two studies were conducted to explore social media influencers. Qualitative content analysis and modeling with path analysis were used to analyze the data.

Findings

Results found attractiveness and likeability to positively predict attitudes toward the influencer, word-of-mouth and purchase intentions, whereas similarity only predicted word-of-mouth from the follower. Closeness served as a moderator but had different effects. Closeness positively moderated the effect of attractiveness on purchase intentions; however, it had a negative effect with similarity on purchase intentions. Moreover, closeness moderated the effect of likeability on attitude toward the influencer.

Research limitations/implications

This study was limited by the student sample as well as the students’ self-identification of a social media influencer. Future research should include experimental design manipulating well-known/followed or fictional social media influencers on different social media.

Practical implications

This paper explores the characteristics of social media influencers as well as the potential outcomes associated with influencers on social media. The implications for marketers and advertisers include a better understanding of how consumers engage with influencers on social media.

Originality/value

The role of closeness is identified as a moderator of consumers’ behaviors toward social media influencers.

Details

Journal of Product & Brand Management, vol. 29 no. 6
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 12 September 2016

Kathrynn Pounders, Christine M. Kowalczyk and Kirsten Stowers

Social media enables consumers to regularly express themselves in a variety of ways. Selfie-postings are the new tool for self-presentation, particularly among…

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10350

Abstract

Purpose

Social media enables consumers to regularly express themselves in a variety of ways. Selfie-postings are the new tool for self-presentation, particularly among millennials. The purpose of this paper is to identify the motivations associated with selfie-postings among female millennials.

Design/methodology/approach

The exploratory study consisted of 15 in-depth interviews with women who were 19-30 years of age. The analysis of data was facilitated by an iterative constant comparison method between data, emerging concepts and extant literature.

Findings

Textual analysis reveals impression management to be pivotal in understanding the consumer selfie-posting process. Other sub-themes include happiness and physical appearance. In addition, self-esteem was revealed as a motivator and an outcome.

Research limitations/implications

The study was limited to females who were 19-30 years of age. Future research should include males and a wider age group and focus on empirical testing of the identified themes.

Practical implications

This research sheds light on the motivation and outcomes associated with selfie-postings. Implications for marketers and advertisers include a better understanding of how to engage consumers to post content in the form of selfies with brands and products.

Originality/value

This paper fulfils an identified need to explore the growing trend of selfie-postings and contributes to academic literature in consumer behavior by identifying the motivations of selfie-postings.

Details

European Journal of Marketing, vol. 50 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 18 July 2016

Christine M. Kowalczyk and Kathrynn R. Pounders

Social media platforms are changing the way consumers and celebrities engage. This research aims to better understand how and why consumers use social media to engage with…

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11123

Abstract

Purpose

Social media platforms are changing the way consumers and celebrities engage. This research aims to better understand how and why consumers use social media to engage with celebrities, and identify the potential antecedents and outcomes, which may result from these online connections.

Design/methodology/approach

Both qualitative (two focus groups) and quantitative (survey) methods were used to explore consumer engagement with celebrities on social media. A structural model from the survey data was developed and analyzed.

Findings

Textual analysis of the focus groups revealed that consumers follow celebrities on social media to obtain career and personal information about the celebrity. Further, authenticity and emotional attachment were identified as favorable aspects of following celebrities on social media. An empirical study confirmed that the constructs of authenticity and emotional attachment positively influence the outcomes of word-of-mouth and purchase likelihood.

Research limitations/implications

The study was limited by the self-identification of a favorite celebrity and social media site. Future research should include empirical testing of specific celebrities featured on a specific social media site and the development of the constructs identified in the focus groups.

Practical implications

This research sheds light on the antecedents and outcomes associated with consumer–celebrity engagement on social media. The implications for marketers and advertisers include a better understanding of how celebrities transform themselves and engage with consumers on social media.

Originality/value

This paper fulfills an identified need to study authenticity and emotional attachment as they relate to celebrities and consumers’ engagements on social media.

Details

Journal of Product & Brand Management, vol. 25 no. 4
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 April 1991

Christine E. Lachman

Computer‐based fax‐on‐demand systems will answer the phone and guide a caller through voice menu selections. The caller identifies the information desired by pressing the…

Abstract

Computer‐based fax‐on‐demand systems will answer the phone and guide a caller through voice menu selections. The caller identifies the information desired by pressing the numbers on the touchtone keypad of the phone. The fax‐on‐demand system then delivers the information to the caller through either a one‐call or two‐call/call‐back method. Fax‐on‐demand is often confused with two other forms of fax messaging—fax broadcasting and fax mail. Fax broadcasting is the sending of one document to many locations; fax mail is similar to voice mail except fax messages instead of voice messages are delivered to one or more specified mail boxes. In contrast, fax‐on‐demand can better be characterized as a response application that allows individual callers to use touchtone telephones to access a database and other information, which can then be delivered to the caller's fax machine.

Details

Library Hi Tech, vol. 9 no. 4
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 4 August 2021

David Dean, Dwi Suhartanto and Ferty Nadya Pujianti

This study aims to examine the role of social media influencers (SMI) in millennial behavioural intentions towards Islamic banks, from the perspective of both bank clients…

Abstract

Purpose

This study aims to examine the role of social media influencers (SMI) in millennial behavioural intentions towards Islamic banks, from the perspective of both bank clients and non-clients.

Design/methodology/approach

Of the 484 Indonesian millennials in the sample, 278 were clients and 206 non-clients of Islamic banks. Factor analysis was used to examine the SMI dimension in the Islamic banking context. This study then used the partial least square to evaluate the proposed model and test the relationships between SMI, bank image, trust and behavioural intention.

Findings

Three SMI dimensions were confirmed, i.e. expertise, celebrity and similarity. For bank clients, the findings show that SMI has a significant influence on behavioural intention and reinforces bank image and trust. For non-clients, SMI does not have a significant impact on behavioural intentions but significantly strengthens bank image and trust.

Practical implications

Islamic bank managers can take benefit of this study findings by learning to foster the behavioural intentions of their millennial clients and non-clients using SMIs. Further, choosing the right SMIs for their Islamic bank is an important activity, and if they want to make a positive impact on existing and potential millennial clients, they need to choose popular millennials who are knowledgeable about the Islamic value compliance of Islamic banking services.

Originality/value

This study is an early study to explore SMI’s role in influencing the behavioural intentions of millennials towards Islamic banks.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 20 March 2019

Marc Fetscherin, Francisco Guzman, Cleopatra Veloutsou and Ricardo Roseira Cayolla

This paper aims to outline the role of brands as relationship builders and to offer a better understanding of the recent developments and key literature in the area of…

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1890

Abstract

Purpose

This paper aims to outline the role of brands as relationship builders and to offer a better understanding of the recent developments and key literature in the area of consumer–brand relationships.

Design/methodology/approach

This paper is an editorial based mainly on a literature review on consumer–brand relationships. It uses the sentiment range and passion intensity to position various brand relationship constructs. This work follows the same bibliometric-analysis approach used by Fetscherin and Heinrich (2014) and looked for publications in the Web of Science on brand relationships, with reference to Fournier’s (1998) seminal work and data collected for the period between January 2010 and November 2018.

Findings

First, this work presents the key consumer–brand relationship terms and positions the work on brand love, brand like, brand hate, brand dislike and brand indifference. In addition, the bibliometric analysis offers a number of insights into the current state of the academic research in the area of consumer–brand relationships, including a clear indication that the research on consumer–brand relationships is increasing.

Originality/value

This work and the whole special issue together help in the understanding of brands as relationship builders, clearly explaining the continuum from strong positive or negative relationships with brands to no relationship with brands and the current state of research in the area.

Details

Journal of Product & Brand Management, vol. 28 no. 2
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 March 1993

Ian R. M. Mowat

A review of the 3rd International Conference on Interlending andDocument Supply at the National Library of Hungary in Budapest from 29March to 1 April, 1993, and of the…

Abstract

A review of the 3rd International Conference on Interlending and Document Supply at the National Library of Hungary in Budapest from 29 March to 1 April, 1993, and of the concurrent UNESCO workshop on East‐West information transfer. Developments in networking will move interlending and document supply from their present peripheral position in library services to centre stage, although the charges are part of a long‐established and continuing process, rather than a dramatic departure from past practice. Outlines the reasons why electronic information will continue to become more competitive than traditionally published sources and discusses some of the consequences of change. In the process of change Eastern Europe is well placed to benefit from Western development and, already, shows signs of making more substantial progress. Makes suggestions for individual and institutional actions.

Details

Interlending & Document Supply, vol. 21 no. 3
Type: Research Article
ISSN: 0264-1615

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Article
Publication date: 13 May 2020

Yassine Talaoui and Marko Kohtamäki

The business intelligence (BI) literature is in a flux, yet the knowledge about its varying theoretical roots remains elusive. This state of affairs draws from two…

Abstract

Purpose

The business intelligence (BI) literature is in a flux, yet the knowledge about its varying theoretical roots remains elusive. This state of affairs draws from two different scientific communities (informatics and business) that have generated multiple research streams, which duplicate research, neglect each other’s contributions and overlook important research gaps. In response, the authors structure the BI scientific landscape and map its evolution to offer scholars a clear view of where research on BI stands and the way forward. For this endeavor, the authors systematically review articles published in top-tier ABS journals and identify 120 articles covering 35 years of scientific research on BI. The authors then run a co-citation analysis of selected articles and their reference lists. This yields the structuring of BI scholarly community around six research clusters: environmental scanning (ES), competitive intelligence (CI), market intelligence (MI), decision support (DS), analytical technologies (AT) and analytical capabilities (AC). The co-citation network exposed overlapping and divergent theoretical roots across the six clusters and permitted mapping the evolution of BI research following two pendulum swings. This study aims to contribute by structuring the theoretical landscape of BI research, deciphering the theoretical roots of BI literature, mapping the evolution of BI scholarly community and suggesting an agenda for future research.

Design/methodology/approach

This paper follows a systematic methodology to isolate peer-reviewed papers on BI published in top-tier ABS journals.

Findings

The authors present the structuring of BI scholarly community around six research clusters: ES, CI, MI, DS, AT and AC. The authors also expose overlapping and divergent theoretical roots across the six clusters and map the evolution of BI following two pendulum swings. In light of the structure and evolution of the BI research, the authors offer a future research agenda for BI research.

Originality/value

This study contributes by elucidating the theoretical underpinnings of the BI literature and shedding light upon the evolution, the contributions, and the research gaps for each of the six clusters composing the BI body of knowledge.

Details

Management Research Review, vol. 43 no. 11
Type: Research Article
ISSN: 2040-8269

Keywords

Content available
Article
Publication date: 7 December 2020

Yassine Talaoui and Marko Kohtamäki

The business intelligence (BI) research witnessed a proliferation of contributions during the past three decades, yet the knowledge about the interdependencies between the…

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2762

Abstract

Purpose

The business intelligence (BI) research witnessed a proliferation of contributions during the past three decades, yet the knowledge about the interdependencies between the BI process and organizational context is scant. This has resulted in a proliferation of fragmented literature duplicating identical endeavors. Although such pluralism expands the understanding of the idiosyncrasies of BI conceptualizations, attributes and characteristics, it cannot cumulate existing contributions to better advance the BI body of knowledge. In response, this study aims to provide an integrative framework that integrates the interrelationships across the BI process and its organizational context and outlines the covered research areas and the underexplored ones.

Design/methodology/approach

This paper reviews 120 articles spanning the course of 35 years of research on BI process, antecedents and outcomes published in top tier ABS ranked journals.

Findings

Building on a process framework, this review identifies major patterns and contradictions across eight dimensions, namely, environmental antecedents; organizational antecedents; managerial and individual antecedents; BI process; strategic outcomes; firm performance outcomes; decision-making; and organizational intelligence. Finally, the review pinpoints to gaps in linkages across the BI process, its antecedents and outcomes for future researchers to build upon.

Practical implications

This review carries some implications for practitioners and particularly the role they ought to play should they seek actionable intelligence as an outcome of the BI process. Across the studies this review examined, managerial reluctance to open their intelligence practices to close examination was omnipresent. Although their apathy is understandable, due to their frustration regarding the lack of measurability of intelligence constructs, managers manifestly share a significant amount of responsibility in turning out explorative and descriptive studies partly due to their defensive managerial participation. Interestingly, managers would rather keep an ineffective BI unit confidential than open it for assessment in fear of competition or bad publicity. Therefore, this review highlights the value open participation of managers in longitudinal studies could bring to the BI research and by extent the new open intelligence culture across their organizations where knowledge is overt, intelligence is participative, not selective and where double loop learning alongside scholars is continuous. Their commitment to open participation and longitudinal studies will help generate new research that better integrates the BI process within its context and fosters new measures for intelligence performance.

Originality/value

This study provides an integrative framework that integrates the interrelationships across the BI process and its organizational context and outlines the covered research areas and the underexplored ones. By so doing, the developed framework sets the ground for scholars to further develop insights within each dimension and across their interrelationships.

Details

Management Research Review, vol. 44 no. 5
Type: Research Article
ISSN: 2040-8269

Keywords

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