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Abstract

Details

The CASE Journal, vol. 8 no. 2
Type: Case Study
ISSN: 1544-9106

Abstract

Details

The CASE Journal, vol. 8 no. 2
Type: Case Study
ISSN: 1544-9106

Article
Publication date: 1 July 2024

Christine Nya-Ling Tan, Mcxin Tee and Kian Yeik Koay

This study investigates the factors affecting university students’ intentions to continuously use ChatGPT by integrating the UTAUT3 (Unified Theory of Acceptance and Use of…

Abstract

Purpose

This study investigates the factors affecting university students’ intentions to continuously use ChatGPT by integrating the UTAUT3 (Unified Theory of Acceptance and Use of Technology) and ISS (Information Systems Success) theories.

Design/methodology/approach

By using self-reported questionnaires, 388 usable data from university students in Malaysia were analysed using partial least squares structural equation modelling.

Findings

The results indicate that hedonic motivation, habit, and facilitating conditions significantly impact students’ continuous intentions to utilise ChatGPT. Furthermore, system quality, information quality, service quality, and conversational quality significantly influence students’ ChatGPT satisfaction. Crucially, satisfaction is a critical factor in continuous intention to utilise ChatGPT.

Originality/value

This research integrates UTAUT3 and ISS theories to understand factors influencing university students’ satisfaction with continuous intentions to use ChatGPT, filling the gap in previous studies that have focused on these theories separately.

Details

Asian Education and Development Studies, vol. 13 no. 4
Type: Research Article
ISSN: 2046-3162

Keywords

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