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Examines the effect on the marketing policies of retailers and manufacturers and the protection of consumers of the laws of unfair competition which exist in most member states of the Common Market. Look at the restrictions and prohibitions on marketing practices included in the laws of unfair competition. Questions whether measures designed to protect traders from so‐called unfair competition actually do so. Suggests that the law of unfair competition undertaken by the SSC fails to examine its premisses and philosophy.