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The purpose of this paper is to reconstruct and analyze the long history of Tourism Review and try to outline the future of this journal.

The authors show that Tourism Review has been a good example of multiple life cycles over time and of survival by adaption.

The authors illustrate also how this journal has seen decline, as well as revival, and stagnation, as well as innovation.

It is also a proxy of the state and issues of tourism research and publication over 75 years.

This paper aims to provide a selective review of sectoral and academic developments that have led to the flow-based view of destination management and marketing and inspires future work.

A review of the relevant literature serves as a foundation for the discussion of the flow-based view of destination management and marketing. From the results of this review, future prospects for practice and research are derived.

Destination management and marketing has undergone many changes in the past and is subject for some major overhauls in the future.

The paper inspires in terms of rather asking questions for the future than finding answers from the past.

Most state-of-the-art approaches for the analysis of the process of travel decision-making follow Woodworth’s neo-behaviouristic S–R (stimulus–response) or S–O–R (stimulus–organism–response) model. However, within this model, scholars primarily focus on the S–R relationship, investigating specific decisions by describing or explaining an outcome as the result of an input of several stimuli. There is a lack of investigation into the “O” dimension of the S–O–R model. This paper aims to contribute towards closing of this gap by conceptually and holistically expanding existing models with new perspectives and components.

The authors base the conceptual process on a subjective/interpretative research paradigm, by combining outcomes from different theories and concepts into a new, more holistic approach; and challenging this approach by seeking counterarguments as well as supportive arguments at three conferences and workshops.

The paper expands the body of literature by positing a generic conceptual operationalization model focusing on the organism (“O”) domain of decision-making. To achieve this, and further to operationalize the S–O–R model, the paper proposes to integrate an M–O–A (motivation–opportunity–ability) approach.

The analysis of the body literature reveals that there is still a lack of analytical and especially workable models/approaches for the analysis of the process of tourist decision-making. The paper contributes to that discussion by offering an alternative and generic operationalization of the tourist decision-making process by inducing a theoretical framework from the deductions gleaned from a number of existing theories.

This paper seeks to broach the issue of interdependence in the travellers’ use of online and printed destination information, thus giving insight into a key issue when it comes to the sourcing of channels of promotion as well as information dissemination. The case study used is Switzerland, which stands for a very mature travel market.

Different groups of travellers to a destination are profiled according to their information‐sourcing behaviour. The data used in the study stem from a 2004 survey of a representative consumer panel.

The results show that destination information brochures would be preferred to online information in the following contexts: not very well educated, older and aged non‐office professionals and pensioners, travelling to a destination with which they are not likely to be familiar, having their (rather long) trips organised by means of an intermediary (travel agent/tour operator).

From a destination point of view, the potential purpose of both channels needs to be positioned as follows: static basic and general printed information for the non‐familiar visitor vs dynamic, additional and specific online information for the familiar visitor. Originality/value –The paper contributes to improvement in approaching different target groups regarding a destination.

Overnight taxes are controversial. They affect tourists’ consumption behavior and hotels’ profits. This potentially generates undesirable industry practices such as underreporting overnights to evade overnight taxes. The aim of the paper is to understand the conditions and outcomes of underreporting. This is important because underreporting affects destinations’ tax income, which in turn may have further effects on tourism or other public services.

This study uses qualitative comparative analysis to identify what specific combinations of conditions motivate managers of hospitality businesses to evade overnight taxes.

While potential economic gain seems to be the obvious answer, this study finds that different configurations of causal conditions account for non-compliance. Four different configurations combining six conditions explain the logics behind hotel overnight tax evasion behavior. The conditions refer to both utilitarian affordances and the individual tax morale of hospitality managers. Certain utilitarian conditions in combination can overrule moral objections to non-compliance.

The study provides a nuanced understanding of overnight tax evasion motives and suggests how to connect work on tourism taxes with destination governance issues and destination management organization funding.

This paper aims to identify means and ways to reduce redundancies and increase relevance in tourism research in a culturally diverse and globalised world.

The content of this paper is based on minutes of an extensive discussion (panel as well as townhall-type of discussion) at the 2015 AIEST conference in Lijiang, PR China.

Challenges in today’s tourism research world are identified and ways of how to deal with them are shown. Some of those solutions might provoke change in certain domains. This is why ideas are provided for the AIEST to support and facilitate this change.

Limitations come from the research settings of this contribution, which is essentially based on records of a panel and a townhall-type discussion.

We try to provide food for thought, in order to provoke one or the other discussion. This is why we are happy to receive feeback.

Switzerland with its seven million inhabitants, of which 20,1 % (BfS 2001) are non‐Swiss citizens, ranks among the top seven nations with respect of income per capita. Due to its wealth as well as its small size, the travel intensity of Switzerland is comparably high. Because it always had a tradition of neutrality and liberal political positions, freedom of travel was guaranteed for generations. Since Switzerland hasn't been drawn into World War 2, the emergence of the new dynamic of travel took place early in the fifties. Switzerland therefore is a kind of very developed travel market. According to the WTO statistics, Switzerland ranks among the top tourist buyer countries (cp. WTO 2001). The Institute of Public Services and Tourism at the University of St.Callen (former Institute for Transport and Tourism) has been conducting a survey on the travel behaviour of Swiss customers for more then thirty years (cp. Bieger & Laesser 2002). On a regular base of every second to third year, a representative consumer panels of 2000 households is interviewed by written questionnaires. The Swiss travel market proves a high validity in comparisons with the official Swiss statistical figures for travel, with one small limit: The number of travels intensity is underestimated due to the fact that people tend to undervalue the number of travels to their usual destinations like second homes. The goal of this contribution is to give an overview on the travel behaviour of Swiss customers as example for a well developed country. This will be done in two parts. Part 1 is featuring some descriptive main results, concerning the development and structure of the overall travellers. Part 2 consists of two papers, done by Ph.D students in a seminar taught by the authors of this contribution at the University of St. Gallen. These two articles give a deeper insight into some aspects of travel behaviour.

This paper presents the result of a document review on leisure and travel developments in mature Central European markets. Based on an extensive analysis of (1) socio‐demographic developments, (2) developments with regard to changing values, (3) developments with regard to the economic framework, (4) the future role of work, leisure and allocation of time here fore, (5) consumption trends, and (6) a number of singular other issues, implications for the tourism industry are drawn: (1) There is an increasing international standardisation (homogenisation) of basic service factors in terms of infrastructure and key service elements functionality, coupled with differentiating efforts in terms of specific service elements and experiences provided. (2) Due to and based on network advantages, future quantitative growth is basically triggered by large supply networks and travel corporations. (3) Growth will further take place at best suitable destinations in terms of securing time efficiency of travel experience, multi optionality of supply and international level of quality.

In the study presented here, travellers from Switzerland are segmented on the basis of their information collection, with respect to their motivation structure derived in a study earlier this year. The study illustrates the important role of information in tourism. A successful strategy consists of providing convenience and of building up a trustful relation between the tourist company and the tourist. Hereby, convenience is determined by quality of admission, availability of information and a customer tailored presentation of information contents. A trustful source of information shall not only be provided by private relations (friends and relatives) but more and more by employees of travel agencies, tourist information and companies.

With the introduction of the EUR, a new time of European economy and tourism has begun.