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Article
Publication date: 21 September 2012

Zein Kallas and José Maria Gil

This paper seeks to analyze consumer preferences toward fresh rabbit meat and obstacles and interest in consuming the product.

Abstract

Purpose

This paper seeks to analyze consumer preferences toward fresh rabbit meat and obstacles and interest in consuming the product.

Design/methodology/approach

The paper uses the dual response choice experiment (DRCE) design which allows for analyzing forced and unforced options in choice experiments using the same sample. The heteroscedastic extreme‐value (HEV) model is used due to its relaxation of the restrictive assumption made in the multinomial logit model regarding the identically distributed error term across alternatives. The empirical analysis uses consumer‐level questionnaires to elicit information regarding consumer attitudes toward rabbit meat in Catalonia (Spain).

Findings

The results demonstrate a higher preference for rabbit meat from “Catalan” origin followed by higher quality certification information. Convenience and “ready‐to‐eat” products made from rabbit meat may help bolster increased consumption. An effective communication campaign is needed to educate individuals regarding the health characteristics of rabbit compared to other types of meat. Furthermore, results demonstrate that the ordering of attributes is not significantly different from forced and non‐forced choices obtained from the DRCE design. However, significant differences on the magnitude of the preferences for some attributes' levels are found.

Research limitations/implications

From a methodological point‐of‐view, the study follows a similar design to the dual response choice experiments. However, the study is differentiated by asking consumers whether they are willing to buy the product. More emphasis is made on the purchasing context of the task leading consumers to focus more on their budget constraints by considering the price. The study uses the DRCE design as an alternative of the traditional single stage choice experiments. Owing to budgets constraint, the study could be improved by comparing results from both designs. At the empirical level, it would be interesting to extend the study to other geographical parts in Spain.

Social implications

The study can help policy makers in stimulating demand for rabbit meat. Rabbit meat farmers in Catalonia were forced to abandon their farms due to the lack of demand. Consumption has decreased dramatically. As recommended in the paper, high quality labelling of the meat, improving the carcass format and its presentation and the healthiest characteristic of the meat could be a good way to promote and stimulate demand.

Originality/value

From the empirical point‐of‐view, this study, to the authors' knowledge, is the first application of CE and CV to analyze consumers' preferences towards rabbit meat. Furthermore, it is the first paper that applies the HEV model in agro‐food economics and specifically towards rabbit meat.

Details

British Food Journal, vol. 114 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 26 April 2011

Ali Asgary and Abdul Halim

This paper aims to examine people's preferences for alternative cyclone vulnerability reduction measures in cyclone prone areas of Bangladesh.

Abstract

Purpose

This paper aims to examine people's preferences for alternative cyclone vulnerability reduction measures in cyclone prone areas of Bangladesh.

Design/methodology/approach

A choice experiment (CE) method has been implemented based on the pressure and release (PAR) vulnerability model. Data were collected from a sample of households in two districts of Bangladesh in winter 2008.

Findings

The results of a choice experiment (CE) method conducted in selected areas of Bangladesh prone to cyclone hazards indicated that access to resources is viewed as the most influential factor in cyclone vulnerability reduction options. Findings support the pressure and release model (PAR) of vulnerability analysis. Access to training and education and cyclone warning systems are also found to have significant impacts on households' choices of cyclone vulnerability reduction. Structural mitigation measures and access to power and decision making, though significant, were found to have the least impact.

Research limitations/implications

The paper shows that the choice experiment method is a good technique for understanding people's preferences for vulnerability reduction measures.

Practical implications

The paper concludes with a policy recommendation for governmental and non‐governmental agencies to focus on vulnerability reduction measures that tackle the root causes of vulnerability.

Originality/value

This is the first time that the choice experiment method has been used for cyclone vulnerability analysis, and it provides quantitative supports for the PAR model.

Details

Disaster Prevention and Management: An International Journal, vol. 20 no. 2
Type: Research Article
ISSN: 0965-3562

Keywords

Article
Publication date: 28 October 2014

Petri Liesivaara and Sami Myyrä

The purpose of this paper is to investigate the demand for crop insurance. Moreover, farmer willingness to pay (WTP) for crop insurance was derived. Factors affecting the…

1220

Abstract

Purpose

The purpose of this paper is to investigate the demand for crop insurance. Moreover, farmer willingness to pay (WTP) for crop insurance was derived. Factors affecting the demand were also examined in a country where crop insurance products are not currently available. Sensitivity analysis was conducted by studying the price-anchoring effect.

Design/methodology/approach

Data from a choice experiment (CE) were analyzed with mixed logit models and the distribution of farmer WTP for crop insurance was derived. A split sample approach with varying premium vectors was used to analyze the price-anchoring effect.

Findings

Demand was revealed for crop insurance products in Finland. The demand was higher among younger farmers and farms with more arable land. WTP for crop insurance products was very sensitive to the premium interval presented in the CE design.

Research limitations/implications

The price-anchoring effect may disrupt the market development of crop insurance products, because insurance companies may take advantage of the lack of awareness among farmers of crop insurance pricing.

Practical implications

The insurance product expected indemnity was a more important factor than the deductible in determining farmer WTP for crop insurance. Therefore, the 30 percent deductible level set for subsidized crop insurance products is not an obstacle for the development of such products in the EU.

Originality/value

The study applied a well-known method (CE) to crop insurance in a country where these products are non-existent. The split sample approach was used to examine the price-anchoring effect on crop insurance.

Details

Agricultural Finance Review, vol. 74 no. 4
Type: Research Article
ISSN: 0002-1466

Keywords

Article
Publication date: 25 July 2019

Ali Asgary and Nooreddin Azimi

The purpose of this study is to examine people’s preferences for some of the key attributes of emergency shelters, including type, privacy level, location, spatial…

Abstract

Purpose

The purpose of this study is to examine people’s preferences for some of the key attributes of emergency shelters, including type, privacy level, location, spatial arrangement and pet-friendliness.

Design/methodology/approach

Choice experiment (CE) method was used in this study. A standard CE questionnaire was designed and completed by a sample of 293 residents of the Greater Toronto Area, Ontario (Canada), during the winter of 2015.

Findings

When using publicly provided shelters, people prefer to stay in hotels, places of worship and then community shelters, in that order. These findings correspond to the values that they place for various attributes through the CE survey. Findings show that responders place the highest values for emergency shelters that provide more privacy, located close to their home, and are pet friendly. Type of shelter and the “arrangement” attributes were not found to be as important and valuable.

Research limitations/implications

This study uses a convenient sampling method as such may not fully represent the study population.

Practical implications

Emergency shelter provision by local, regional and national governments cost significant amount of money and thus it is important that the society get the maximum benefit from it. This will be possible when users’ preferences are considered in planning, design, and operation of emergency shelters. The findings enable emergency managers to perform cost-benefit analysis an increase the efficiency of emergency shelters.

Originality/value

While previous studies have examined emergency-shelter types, characteristics and user-satisfaction levels, this is a novel study because it uses a choice experiment method to extract monetary values for key emergency-shelter attributes.

Details

International Journal of Disaster Resilience in the Built Environment, vol. 10 no. 2/3
Type: Research Article
ISSN: 1759-5908

Keywords

Article
Publication date: 1 December 2003

Massimiliano Mazzanti

This paper presents the results of a choice experiment carried out from August to October 2000 on the visitors of the Galleria Borghese Museum, a worldwide known heritage…

2862

Abstract

This paper presents the results of a choice experiment carried out from August to October 2000 on the visitors of the Galleria Borghese Museum, a worldwide known heritage site located in Rome. The main objective of this work is to study the relevancy of choice experiment techniques as a tool aimed at measuring economic values and assessing user preferences concerning the multi‐attribute and multi‐value services as supplied by cultural institutions. A set of alternative incremental changes in service attributes showing improvements in supply are designed and presented to visitors. Alternative conditional logit specifications are used for analysing stated choices over the hypothetical incremental changes in museum attributes. Willingness to pay for incremental variations concerning site attributes is positive and statistically significant for most changes. Conditional logit specifications, which incorporate heterogeneity by adding interaction socio‐economic terms, are generally robust and do not violate the IIA assumption. In addition, in the present case study, non‐IIA models do not outperform conditional logit models. Choice experiments confirm as being a practical and effective tool for non‐market valuation, and they should be used to provide information to decision makers for justifying demand led policies.

Details

Journal of Economic Studies, vol. 30 no. 6
Type: Research Article
ISSN: 0144-3585

Keywords

Open Access
Article
Publication date: 4 November 2020

Juliana Chini, Eduardo Eugênio Spers, Hermes Moretti Ribeiro da Silva and Mirella Cais Jejcic de Oliveira

This study aims to identify the marginal impact of introducing a signal attribute of pasture-raised beef on consumer willingness to pay (WTP) for other independent attributes.

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Abstract

Purpose

This study aims to identify the marginal impact of introducing a signal attribute of pasture-raised beef on consumer willingness to pay (WTP) for other independent attributes.

Design/methodology/approach

The study is divided into two steps. The first, qualitative, consisted of investigating the values consumers have regarding beef production. To this end, 52 interviews with Brazilian and US consumers were conducted using laddering. In the second, quantitative, six experiments, (face to face and online) with 267 consumers of beef were performed.

Findings

As a result, the main value found for the Brazilians was security, while for the Americans was self-direction. For consumers, the WTP for animal welfare was the most important in the choice experiments where this information was present.

Originality/value

These findings offer an alternate beef differentiation, enabling it to be sold with higher added value by integrating these.

Details

RAUSP Management Journal, vol. 55 no. 4
Type: Research Article
ISSN: 2531-0488

Keywords

Article
Publication date: 25 November 2019

Fiona Jane Francis, Azman Hassan, Syamsul Herman Mohd Afandi and Alias Radam

This study aims to incorporate visitors’ preferences for sustainable development into the policy framework of Rainforest Discovery Centre (RDC), Sabah, Malaysia.

Abstract

Purpose

This study aims to incorporate visitors’ preferences for sustainable development into the policy framework of Rainforest Discovery Centre (RDC), Sabah, Malaysia.

Design/methodology/approach

A stated preference technique known as choice experiment (CE) method is used in this study. Four management attributes, namely, information provision (IP), protection level (PL), guided tour (GT) and entrance fee (FEE), were identified as the most relevant aspects of the RDC in Sabah. Two econometrics models which are conditional logit and random parameter logit were estimated to achieve the purpose of the study.

Findings

This study finds that visitors support the proposed development of RDC. The alteration of protection level (i.e. improvement of “PL” attribute) is the most concerning matter among visitors. Since the random parameter logit model revealed that PL is specified as random, the individual heterogeneity exists for PL.

Practical implications

The current issues in ecotourism were studied and integrated into the methodology. A unique and comprehensive policy structure was developed, and enables to respond with any contemporary issues linked to protected areas (PA) without neglecting the natural and cultural endowments.

Originality/value

This study presents an in-depth understanding of visitors’ preferences in the ecotourism industry and used CE as a mechanism tool to explore visitors’ preferences. This study incorporates the conceptualisation of visitors’ preferences and sustainable tourism development into the PA framework structure.

目的

这项研究的目标是将游客的偏好纳入马来西亚沙巴的热带雨林探索中心(RDC)的政策框架中以促进可持续性发展。

设计/方法/方法

种陈述偏好的技术称为选择实验(CE)的方法被采用在本文。,其中四个管理属性; 包括资讯供应(IP) 、 保护水平(PL) 、导游陪同的旅游(GT) 和入门收费(FEE), 视为沙巴RDC最相关的方面。,另外两项計量經濟模型有条件Logit和随机参数Logit模型也被用以估计来达到研究目的。

结果

这项研究发掘游客是支持RDC的拟开发。,保护级别的改造(即“ PL”属性的改进)也是访客中最关注的事。,由于随机参数Logit模型被指定为随机, 因此PL是存在个别异质性。

实际含义

此项研究研证了生态旅游中的当前问题, 并且将其综合到方法论中。,研发了独特而全面的政策结构, 以便能应对任何与受保护区域相关的当前问题, 同时非忽视自然和文化禀赋。

独创性/价值

这项研究使用了CE作为一种机制来探索游客的偏好, 及深入了解生态旅游业中游客的偏好。,此项研结合游客偏好和可持续旅游业发展的概念并纳入了PA框架结构。

Objetivo

Este estudio tiene como objetivo incorporar las preferencias de los visitantes por el desarrollo sostenible en el marco de políticas de Rainforest Discovery Centre (RDC), Sabah, Malasia.

Diseño/metodología/enfoque

En este estudio se utiliza una técnica de preferencia declarada que se conoce como método del experimento de elección (CE). Cuatro atributos de gestión, a saber, suministro de información (PI), protección nivel (PL), visita guiada (GT) y tarifa de entrada (FEE) fueron identificados como los aspectos más relevantes de la RDC en Sabah. Dos modelos econométricos que son logit condicional y logit de parámetro aleatorio fueron estimado para lograr el propósito del estudio.

Resultados

Este estudio encuentra que los visitantes apoyan el desarrollo propuesto de RDC. La alteración de El nivel de protección (es decir, la mejora del atributo "PL") es el asunto más preocupante entre los visitantes. Ya que El modelo logit de parámetros aleatorios reveló que PL se especifica como aleatorio, la heterogeneidad individual existe para PL.

Implicaciones practicas

Los temas actuales en ecoturismo fueron estudiados e integrados en la metodología. Se desarrolló una estructura de política única y completa que permite responder con los temas contemporáneos vinculados a las áreas protegidas (AP) sin descuidar los aspectos naturales y culturales dotaciones.

Originalidad/valor

Este estudio presenta una comprensión profunda de las preferencias de los visitantes en el industria del ecoturismo y utilizó CE como una herramienta de mecanismo para explorar las preferencias de los visitantes. Este estudio incorpora la conceptualización de las preferencias de los visitantes y el desarrollo del turismo sostenible en el Estructura del Marco PA.

Article
Publication date: 11 March 2020

Giordano Ruggeri, Chiara Mazzocchi and Stefano Corsi

Consumers' concerns about the environmental impacts of food production have been increasing over the last years, and several certification systems for environment-friendly…

Abstract

Purpose

Consumers' concerns about the environmental impacts of food production have been increasing over the last years, and several certification systems for environment-friendly food products have been created. This research investigates wine consumers' preferences for a certification that guarantees the use of agricultural practices that better protect the biodiversity in the vineyard during the production of grapes.

Design/methodology/approach

Using a choice experiment, we investigate consumer preferences and willingness to pay for biodiversity-friendly wines on a sample of 334 wine consumers. The experiment was carried out by direct interviews at a wine-tasting event in an Italian winery located in the Franciacorta area, in northern Italy. A between-subject design and two different questionnaires were used, one presenting the Brut bottle and one the Satén bottle.

Findings

Estimates from a mixed logit model reveal that consumers are generally willing to pay a higher price for biodiversity-friendly wines, but they have stronger preferences for organic certification and quality indications. When consumers perceive a specific product as having high quality, i.e. Satèn, they might be less willing to pay for further environment-friendly certifications. Moreover, preferences depend on sociodemographic and attitudinal variables such as gender, wine consumption frequency, wine education and knowledge degree of the labels.

Originality/value

This paper broadens the knowledge about consumer preferences and willingness to pay for biodiversity-friendly wines, focusing on a specific market segment of Italian sparkling wines.

Details

British Food Journal, vol. 122 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 7 June 2013

Ulrike Pröbstl‐Haider and Wolfgang Haider

Climate change will lead to new environmental conditions in winter sport destinations. Even if the motivations of the visitors remain the same, climate change will…

1181

Abstract

Purpose

Climate change will lead to new environmental conditions in winter sport destinations. Even if the motivations of the visitors remain the same, climate change will inevitably influence their behavior. At the same time, tourism destinations try to influence visitor behavior by implementing adaptation strategies and offering new products. The purpose of this paper is to discuss the advantages and disadvantages of possible consumer research approaches from a destination's perspective.

Design/methodology/approach

In order to study the influence of climate change on winter destinations in Austria, the authors adapted an existing behavioral framework to the model for proactive tourist adaptation to climate change, which is helpful to understand the influencing factors and the individual decision‐making process towards adaptation intention. Thereafter they used the results of a choice experiment (=intended behavior) to calibrate a decision support tool (DST) for a cross‐country skiing destination in Austria.

Findings

The paper presents a DST based on the choice experiment. The DST shows the changing market shares for three segments as a destination and its entrepreneurs attempt to identify the best opportunities for the various adaption strategies they can possibly consider. The authors suggest this as a suitable market research tool for proactive destination management.

Research limitations/implications

Compared to the theory of planned behavior (TPB), Choice experiments (CE) are less suitable to contribute to the understanding of behavior; at the same time, CEs are well suited to model intended behavior, and to predict the demand for currently non‐existing alternatives when past behavior might be a poor predictor.

Practical implications

The authors propose a conceptual framework that explicitly combines the modeling of behavior and behavioral intention with relevant concepts of the individual customer's cognitive process. The authors want to ensure that destination managers are able to understand, and eventually direct and influence travel behavior as it relates to their local conditions, which in the context of climate change implies that the destination must lay the foundation for tomorrow's success while competing today.

Originality/value

The paper focuses on two main challenges related to destination choice in the context of climate change: tourists encounter a rather unique decision context, as their decision to visit is completely voluntary, and predicting visitor reactions to climate change enters uncharted waters as clients have not encountered these situations before.

Details

Tourism Review, vol. 68 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 12 February 2019

Simona Demel, Petr Mariel and Jürgen Meyerhoff

The purpose of this paper is to elicit young economists’ job preferences through the use of a choice experiment (CE).

Abstract

Purpose

The purpose of this paper is to elicit young economists’ job preferences through the use of a choice experiment (CE).

Design/methodology/approach

A CE conducted at a total of five universities in Spain, the Czech Republic and Germany. After estimating a random parameter logit model, the monetary value of the willingness to accept a specific job attribute is simulated.

Findings

The most important job characteristic, consistent across countries and universities, is a long-term career prospect at the company.

Originality/value

This is the first CE conducted on business and economics students’ job preferences in three European countries. Using the same survey instrument allows for the comparison of students’ job preferences across countries and also between private and public universities.

Details

International Journal of Manpower, vol. 40 no. 3
Type: Research Article
ISSN: 0143-7720

Keywords

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