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The purpose of this paper is to understand the critical factors associated with growing fertilizer usage culminating in contamination of soil/water in agriculturally intensive regions of Uttar Pradesh, India. The agriculture sector is seen as one of the major contributors in ensuring food security, however adoption of sustainable agriculture to protect water resources from contamination due to fertilizers and pesticides is becoming pressing to achieve long term environmental security.

A two staged study aimed at monitoring the soil quality status followed by stakeholder survey has been attempted. Attitude-behavior framework based on the theory of reasoned action has been tried to explain the fertilizer use behavior in the study. The results are analyzed through Analysis of variance.

Soil monitoring data showed nitrate and total nitrogen loadings beyond the permissible limit in the identified regions. A questionnaire aimed at determining farmer’s attitude toward fertilizer usage showed a significant influence of factors like net farm income, overall farm yield, extension services, farmer characteristics on one hand and risks associated with changing farming practices, costs of substitutes available, market-based instruments like subsidies and loans on the other. Divergent responses were observed with respect to farmer’s perceived risks from adopting to organic substitutes, linkages of fertilizer application with environmental degradation and the level of adoption of sustainable agricultural practices.

The study can be scaled up to study the inter-regional differences by benchmarking regional responses. It would be interesting to extend the work to find solutions from the farmers as alternative fertility management strategies. The items used in questionnaire are self-made; hence there is still a possibility of enhancing the robustness of scale by applying advanced statistical techniques.

Results of the study indicate excessive nitrogen loadings in farm soils which is an indicator of potential future nitrate contaminated zones or vulnerable zones emerging in agricultural intensive regions. Findings reinforce the role of education, knowledge transfer and awareness for long-term agricultural sustainability. The paper highlights the urgency for reorientation of the support system by the government and policymakers.

The paper attempts to understand the linkage between the agricultural productivity and the environmental implications followed by the reasons culminating in the agri-environmental imbalance. On-site monitoring study followed by assessment of reasons culminating in this scenario has not been attempted earlier and this paper contributes to understanding at dual level. This paper emphasizes on the insights of stakeholder which is instrumental in ensuring agricultural sustainability or otherwise. It takes the position that the farmer’s farm management behavior is strongly influenced by factors like food security and income, keeping environmental quality at second place. It also identifies the barriers for organic farming and other alternative systems as well as explores the economic, social, and philosophical aspects of sustainable agriculture.

The purpose of this paper is an examination of the literature on team boundary activity to trace how team boundary activity has evolved as a construct and examine the dimensions of team boundary activity and their relationships. It highlights the need for a deeper examination of the dimensions of buffering and reinforcement, and why buffering and reinforcement are required. It presents the case of why it is important to study this topic and maps out areas for future research.

The paper reviews conceptual and empirical papers published on team boundary activity in reputed journals between the years 1984 and 2016.

The focus of research in team boundary activity has been on external interactions of the team (boundary spanning), and very few papers have studied the activities through which the team defines and defends its borders (boundary strengthening). These boundary-strengthening activities can be equally important for innovation and learning in externally dependent teams. Further, there is a need to clearly distinguish these constructs from other variables like team identification. Another area that has here-to not been researched is the relationships between the dimensions of team boundary activity. Last, there is a need to consider a wider range of antecedents, outcomes and moderators of team boundary activity.

This paper is based on past empirical and conceptual papers, identified using search terms such as team boundary activity, team boundary spanning and external communication. Other related areas can also be explored for identifying variables of interest.

As opposed to previous reviews which focused mainly on team boundary spanning, this paper considers all dimensions of team boundary activity, with special focus on buffering and reinforcement. It proposes a 2 × 2 framework to explain the effect of boundary-spanning and boundary-strengthening activities on the achievement of team objectives. It examines the cyclical nature of relationship between team boundary activity and team performance. It highlights measurement issues in the area of team boundary activity.

The case is positioned in the domain of building, managing and communicating corporate reputation. It discusses the entry of Lenovo in the Indian market where the company faced reputational challenges. Definition of a corporate reputation strategy which was aligned to the overall strategy of the company, helped Lenovo traverse difficult terrains. The case would be relevant for courses on corporate reputation, communication and strategy.

The case is targeted at MBA students, corporate and PR professionals. The case can be used for MBA courses or management development programmes on corporate reputation, communication, and strategy.

The case brings out key elements of entry into an emerging market flooded with international, well-positioned players and discusses the entry of Lenovo in the Indian market where the problem was compounded by perceptions of Chinese origin. How does Lenovo bring about a turnaround in positioning, building, communicating and managing reputation, how does it steer stakeholder opinion in its favour? Will Lenovo India be able to replicate the success model in China? The case presents the challenges and discusses the strategies adopted by Amar Babu, MD Lenovo to bring about a change in the existing perceptions of stakeholders.

To discuss strategies for building corporate reputation.

To critically examine and analyze the strategies adopted by Lenovo India to build reputation and gain market share.

To analyse links between strategy generation and reputation management.

Teaching notes are available, please consult your librarian to access these.