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Each of the three chapters in this part of the Field Guide has, as its primary data source, interviews with tourism and hospitality executives. Sushma Seth Bhat (2012), in her chapter titled Single Case Study Research: The Development of www.purenz.com, explains how she compiled a single case on the development of a destination website, based on interviews with tourism industry executives in New Zealand. In her chapter titled Fashions in Tourism: The Views of Russian Tourists and Experts, Olga Lysikova (2012) utilises information from interviews with travel industry executives to address the question, are there fashions in tourist behaviour? Cindia Ching-Chi Lam and Clara Weng-Si Lei's (2012) chapter, Case Studies in Multicultural Contexts in Asia, presents experiences acquired in undertaking two case study projects in Macao, with much of the data gathered from interviews with executives in the Macao hotel industry.

COVID-19 has hard-hit the global economy when the majority of developed countries could not demonstrate effective resolutions even a year after the outbreak. This study aims to present how government or policymakers could minimize the negative impacts of major incidents (pandemic) and speed up the process of recovery. It was also intended to identify effective strategies for crisis management.

A mixed research method was applied. Qualitative research studies of interviews were used to collect primary data from the stakeholders while archival research method of textual and documental information was used for secondary data on the pandemic facts.

The impacts of the governmental and enterprise actions with a focus on effective mega-crisis management strategies were structured based on the three themes, namely, appropriate measures, timely decisions and the role of the government. These strategies can minimize the destruction to the economy (or organization) while stabilize the emotional and psychological aspects of the people during the crisis and lead the society back on track once the crisis starts to diminish.

The experience of Macao in successfully responding to the crisis of pandemic provides constructive references to policymakers on the set up of timely strategic plans and business management on remedy actions, particularly to regions where the pandemic is still out of control.

Typhoon Hato attacked Macau in August 2017 and had caused fatalities and extensive damages. This study aims to analyze the reactions of the city’s six casinos after the natural disaster from the perspective of corporate social responsibility (CSR), with particular emphasis on finding out which stakeholders had they directed their support mostly.

Qualitative content analyses of press releases, social media, company reports and websites of the casinos in relation to the disaster and their CSR activities were conducted and examined in depth. Furthermore, triangulation of the qualitative data was achieved with quantitative data through a regression analysis.

It was found that most of the casinos’ activities were delivered in the forms of donations, rebuilding the community, supporting staffs and calling for volunteer work, thus largely targeting on the community and employees.

The study serves as a practical lesson for the casino operators to better plan and implement risk and reputational management and to better proliferate their socially responsible side of the gaming business to the public. It also helps casinos to ponder upon better crisis management methods so as to attain sustainability of the industry itself.

The study explains the CSR activities of casinos, which are in a controversial industry, and attempts to explore why do they engage in CSR. It can be seen that the wrestle between social pressure and voluntarism will eventually institutionalize casinos and other controversial businesses in promoting more CSR in various aspects.

Combining some established institutional and socio-psychological theories, including the theory of planned behavior and the theory of regret regulation, the current work serves as an exploratory study to look into how and why Macau’s leading industry reacts in response to a natural disaster through CSR.

The purpose of this paper is to consider the issue of forecasting hotel room rate with data from 2004 onwards and the forecast horizons of 91 observations.

This study employs a set of time series data (91 observations) on average monthly hotel room rates to generate an Autoregressive Integrated Moving Average Models (ARIMA) forecasting model.

Through the employment of 74 percent observations, with 26 percent withhold for evaluation checking, six best models are identified from 50 models under study. The final model reports a high level of predictive accuracy and provides useful insights for hoteliers to form business strategies.

This research provides a well-defined model to forecast the room rate of three-star hotels in the city. The research findings provide good ground for strategic management of the industry, in which there is an imbalance between demand and supply of hotel accommodations. In addition, being the first of its kind in one of the largest gaming revenue generation city in the world, this research provides valuable information for further research of its kind in the future.

Networking, gatekeeper access, understanding of “localized talks,” and jargon are revealed to be influential factors on the quality and richness of case study research (CSR) data. Rapport between the researcher and the interviewee not only affect the depth of the data collected but also the credibility and completeness of the final research output. This chapter discusses these features of CSR by employing two different CSR studies. The chapter provides practical insights to promote the interviewee's confidence in revealing sensitive data, through a three-step procedure.

This article aims to examine how Macao could become a destination to attract health and medical tourists from the People's Republic of China (China), as since its return from Portuguese control in 1999 it has been capitalising on its position as a cultural link between Portugal and China

A study was conducted recently on the possible demand for Western and traditional Chinese medicine practices by mainland Chinese tourists visiting Macao. A survey was undertaken of their views on consuming health and medical tourism products.

It was found that there is a definite opportunity for medical tourism in Macao among Chinese tourists. The bodycheck is the medical service most highly sort and word‐of‐mouth together with the internet are the most preferred channels for information. Majority also prefer to package their medical trip with tourism activities.

Macao is the perfect place to study outbound Chinese tourists and their potential desire for special interest tourism activities, because they are entitled to enter on independent visas. Eventually, this will be the case in many more destinations and the results could be seen as predictive.

A mismatch between the requirements of the demand side and supply has been discovered and needs to be remedied with more public sector encouragement of this emerging niche.

The first study of its kind is carried out amongst Chinese outbound tourists, who can obtain independent leisure travel visas to tour outside China.

Macao survived the COVID-19 pandemic with only 46 confirmed cases and zero death (Macao Government Information Bureau, 2020). As one of the densest tourism cities in the world, Macao was as vulnerable as any other cities under severe outbreak. The success was the result of instant responses from government, support from large enterprises and cooperation of the community. The pandemic fighting process was examined in five phases, in which a few key criteria were demonstrated in managing the crisis. Despite the positive result, the Macao government also learnt a lesson in future planning when the pandemic once again revealed the weakness of sole dependence on the tourism industry.

Maria Amoamo is a post-doctoral fellow in Te Tumu, the School of Māori Pacific and Indigenous Studies at University of Otago in New Zealand. Maria's research interests include the representation of indigenous, cultural and heritage tourism. Her PhD thesis examined the issue of identity in relation to Māori regional tourism within a post-colonial framework. She is currently examining the economic value of identity in relation to determining ‘what is the profile of Māori tourism in Dunedin?’ Maria is also examining the issue of social vulnerability and resilience of Pacific Island communities in relation to tourism.