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Each of the three chapters in this part of the Field Guide has, as its primary data source, interviews with tourism and hospitality executives. Sushma Seth Bhat (2012), in her chapter titled Single Case Study Research: The Development of www.purenz.com, explains how she compiled a single case on the development of a destination website, based on interviews with tourism industry executives in New Zealand. In her chapter titled Fashions in Tourism: The Views of Russian Tourists and Experts, Olga Lysikova (2012) utilises information from interviews with travel industry executives to address the question, are there fashions in tourist behaviour? Cindia Ching-Chi Lam and Clara Weng-Si Lei's (2012) chapter, Case Studies in Multicultural Contexts in Asia, presents experiences acquired in undertaking two case study projects in Macao, with much of the data gathered from interviews with executives in the Macao hotel industry.

Networking, gatekeeper access, understanding of “localized talks,” and jargon are revealed to be influential factors on the quality and richness of case study research (CSR) data. Rapport between the researcher and the interviewee not only affect the depth of the data collected but also the credibility and completeness of the final research output. This chapter discusses these features of CSR by employing two different CSR studies. The chapter provides practical insights to promote the interviewee's confidence in revealing sensitive data, through a three-step procedure.

Macao survived the COVID-19 pandemic with only 46 confirmed cases and zero death (Macao Government Information Bureau, 2020). As one of the densest tourism cities in the world, Macao was as vulnerable as any other cities under severe outbreak. The success was the result of instant responses from government, support from large enterprises and cooperation of the community. The pandemic fighting process was examined in five phases, in which a few key criteria were demonstrated in managing the crisis. Despite the positive result, the Macao government also learnt a lesson in future planning when the pandemic once again revealed the weakness of sole dependence on the tourism industry.

Maria Amoamo is a post-doctoral fellow in Te Tumu, the School of Māori Pacific and Indigenous Studies at University of Otago in New Zealand. Maria's research interests include the representation of indigenous, cultural and heritage tourism. Her PhD thesis examined the issue of identity in relation to Māori regional tourism within a post-colonial framework. She is currently examining the economic value of identity in relation to determining ‘what is the profile of Māori tourism in Dunedin?’ Maria is also examining the issue of social vulnerability and resilience of Pacific Island communities in relation to tourism.