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Fast‐developed IT products have had a great impact on high technology business. With increases of foreign investments flowing into Chinese IT markets, the impact of national culture and ethnicity on consumer behaviour has become a recognized issue. The main purpose of this paper is to examine how Chinese and western national culture differences significantly influence IT customers' purchasing decisions underlying Chinese IT markets.

A structured survey was used for this study. Owing to the difficulties of covering huge geographic areas in China, the two largest and modern cities, Beijing and Shanghai, were chosen as the target cities where the 200 questionnaires were distributed to both Chinese and western customers.

By sampling US customers as representative of western nations, different choices regarding using text message service, cell phones and personal digital assistant are compared between Chinese and US customers. The results indicate that the Chinese customer tends to be more a follower of his “friends” than to be “myself” compared with western customers.

The significant impact of national culture differences on IT products has not been fully acknowledged yet, particularly vis‐à‐vis of the Chinese markets. This research provides insights into the IT industry and market by comparing consumer behaviours between Chinese and US customers. The results can be a guide for IT products manufacturers who in particular are interested in high technology business in mainland China.

This paper aims to investigate the perceptions by owners and staff working in causal full-service restaurants in Macao of their two major subcultures of customers: Hong Kong Chinese and Taiwan Chinese in terms of their dining behavior and preferences.

Face-to-face interviews with 36 service staff of casual dining restaurants in Macao were conducted through the purposive convenience sampling method. Thematic content analysis was conducted in the data analysis.

The results reveal that although the customers from the two Chinese subcultures have a similar appearance, use the same Chinese characters and share common cultural inheritances; their dining behavior and preferences are perceived as being different.

Practical implications are given on how to better design the products and services to meet each subgroup’s needs for enhancing customers’ experience and service quality in restaurant settings.

This study focuses on examining if there are any sub-cultural differences in food behaviors and preferences among Hong Kong and Taiwan visitors, who are the major tourist sources in the world market. It contributes to the scarce literature on intracultural dining variances of sub-groups within Chinese.

This paper investigates the effect of perceived value (hedonic value, utilitarian value, and conditional value) on customers’ behavioral intentions toward dining at Chinese restaurants in Bangladesh.  Moreover, this study examines the mediating effect of self-direction value and the moderating effect of price fairness on the association between perceived value and behavioral intentions.

The proposed model was empirically tested by collecting 390 useable responses from full-table service restaurants in Bangladesh via personal interview. Data were analyzed by testing the measurement model, predictive relevance, effect size and structural model using SMART PLS 3.

The research findings suggest that hedonic, utilitarian and conditional values significantly influence customers’ behavioral intentions toward dining at Chinese restaurants. Moreover, self-direction value partially mediates, and price fairness strongly moderates the linkage between perceived value and behavioral intentions.

This sfloattudy offers useful insights for managers who want to know the factors influencing behavioral intentions toward dining at Chinese restaurants. The findings also assist restaurant practitioners in knowing that customers' perceived value via self-direction value (personal value) and price fairness strongly predict behavioral intentions.

To the best of the author’s knowledge, this research is the first attempt to delve into customers' behavioral intentions toward dining at Chinese restaurants with the proposed model.

The purpose of this paper is to define and test a supplier selection model for Chinese and foreign banks in China.

In total, 12 reasons affecting customers' choice in selecting Chinese or foreign banks are developed and their respective importance are tested through 2,000 questionnaires which were distributed over the city‐zones of Hangzhou.

Supplier performance in terms of responsiveness is of particular importance in preferring foreign banks, which are seen to have an advantage in terms of professionalism, innovation and client‐orientation. For Chinese banks only one selection reason belongs to an inherent advantage, a large and convenient network, with the other reasons deriving from government's protection and historical conditions. Surprisingly, cultural aspects such as “guanxi” or personal relationship are only of minor importance.

Differentiates customers only by way of age and salary and focuses on the eastern urban population. Another shortcoming is the lack of extended qualitative research.

With the transition of the market for financial services in China customers will have increasing options to choose between Chinese and foreign banks. This paper offers valuable information regarding customer selection processes in China.

With most cross‐comparative research based on standard cultural dimensions, this study focuses on specific behaviour of Chinese customers in selecting services with Chinese or foreign banks, finding cross‐national differences to be less important than the characteristics of the specific market or product. This work also adds to the ongoing research agenda concerning Chinese customers' behaviour and Chinese banking.

Environmental sanctions and pressure from governments and customers can play an essential role in driving the manufacturing industry to adopt more sustainable practices and reduce their environmental impact. Thus, this study explores how pressures from customers and governments influence sustainable firm performance and customer satisfaction through green production, green creativity, green brand innovativeness and green brand image in the Chinese manufacturing industry? Further, the moderating role of green knowledge was analyzed.

640 valid responses from the Chinese manufacturing industry were collected through web-based and physical surveys and later assessed through structural equation modeling.

The findings of this study validated the direct relationship between the proposed construct. Mediation analysis found the mediating role of green brand innovativeness, green brand image green and customer satisfaction. Furthermore, the moderating impact of green knowledge was also proved.

The empirical findings of this research filled the literature gap on cleaner production and sustainable firm performance by focusing on green production, green creativity and green knowledge in the Chinese manufacturing industry context.

Chinese consumers’ cross-border internet shopping, so called “haitao” is an emerging popular trend in China. Haitao can be understood as service innovation process because it creates new market spaces and provides differentiated values for Chinese customers.

This study aims to explore the service innovation strategies and success factors of haitao business in the Chinese market. The authors selected two successful haitao sites of Amazon.cn and Gmarket.co.kr, as representatives of a global player and a niche player, and conducted a comparative case study to analyze their service innovation strategies and key success factors.

This comparative case analysis based on value chain framework revealed some common success factors such as trust, advanced system and alliances as well as their service innovation efforts. Amazon has advantages such as efficient logistics system and global sourcing, whereas Gmarket has advantages such as product category, sales promotions, and payment system.

This study provides some implications for managers with localization, alliances and platform strategies.

This paper sets out to consider the scale and scope of the value relationship functions of trading partners and of their connected relationships created in a cross‐cultural framework.

Using a previously‐developed framework of relationship and network functions the paper presents the findings from a database of connected relationships. The perceived importance of relationship functions are compared for buyers and sellers from Europe and China.

It was found that direct functions are more important than indirect functions. There are some differences in perceived importance of functions for buyers and sellers. There are also cross‐national differences in ratings across a range of functions. It is speculated that differences are driven by cultural differences, differing degrees of internationalisation, length of relationships and nature of home market mechanisms.

Further research is needed to explain how desired and actual relationship functions vary under different market and relationship circumstances and the implications of discrepancies between what suppliers and customers perceive their important functions are and what their counterparts perceive and desire. Future research should also consider the dysfunctions of relationships. Research comparing different parts of China, arguably more diverse than many European countries, should also be undertaken.

The differences between the Chinese and European samples are less than expected. This indicates that business models of relationship functions developed for Western business may be more applicable to China than originally thought and there may be more common ground in international business than has been previously indicated.

The paper simultaneously considers the cultural and role differences of relational functioning. The findings are highly generalizable. This enables application of the findings to a diverse range of international business relationships and the possibility for managers to re‐evaluate their international relationship management strategies.

This study seeks to examine how Chinese culture affects business‐to‐business marketing strategies and service revenue in manufacturing companies.

The paper used a combination of qualitative research approaches, namely interviews, longitudinal study and bi‐polar case studies. The sequence of the qualitative research approaches was chosen to maximize internal and external validity.

The findings expose the impact of the characteristics of Chinese culture on a firm's potential to generate high service revenues in business marketing.

The study has possible location‐ and industry‐specific limitations.

The implicit logic for increasing service revenue starts with overcoming typical and, in some respects, limiting cultural characteristics. These characteristics limit business‐to‐business marketing for increasing service revenue. Monitoring the effects of Chinese culture and gaining an understanding of how they have to be managed provides some guidance for managers to generate high service revenues.

This paper presents an analysis of interview data and field notes from participant observation collected during a four‐month period to discover different work‐related cultural assumptions between Chinese and American co‐workers in a multicultural organization. The paper also addresses how those different cultural assumptions which guide the ways Chinese and American workers conceptualize their jobs and job behaviors lead to conflict as the employees go about their daily business. The contrasting cultural assumptions discussed in the paper are (1) Chinese and American views of the role of manager and the practice of “managing,” (2) Chinese and American conceptualizations of good service, and (3) Chinese and American perspectives of compensation. Finally, the paper discusses some theoretical and methodological implications of the current study and its research method for future studies of cultural and conflict in multicultural contexts.

Reports on a cross‐cultural study of retail bargaining behaviour between American and Chinese customers. The framework of the Fishbein behavioural intention model is applied to the retail bargaining setting, and bargaining style is treated as an action “caused” by bargaining intention, which is in turn affected by the subjective norm and bargaining attitude. The respondents were 100 American and 100 Chinese Singaporean customers. The findings of this study suggest that the Fishbein behavioural intention model can be used to explain the retail bargaining behaviour of both American and Chinese customers. The study also found that Chinese people have a higher level of bargaining intention and a more competitive bargaining style than the Americans, although the bargaining attitudes and subjective norms of the two groups do not differ.