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Embroidery as a textile embellishment technique plays an important role in people's daily life. Esthetic embroidery artworks possess cultural values. With the development of robotics and artificial intelligence (AI), these technologies have been studied and applied in the embroidery process. This study aims to survey how these technologies facilitate embroidery from different aspects.

This paper surveys how the technologies of robotics and AI are applied in the embroidery field. The applications are mainly reviewed from three aspects: computerized robotic embroidery systems has been widely used for the mass production of embroidered textiles, the advanced technological systems and techniques have greatly facilitated the development of smart textiles and the artificial intelligence plays an important role in the inheritance, innovation and protection of traditional handicraft artwork of embroidery.

The programmable robotic embroidery machines have greatly improved the production efficiency of embroidered textiles and promoted the development of electronic textiles. The AI, mainly the deep learning technology, brings significant benefits to esthetic embroidery creation. Technology-based embroidery has become a hot research topic in the field of textiles.

This paper summarizes the application of robotics and AI technologies in the field of embroidery, which provides readers a comprehensive and systematic understanding about the research progress of modern technology-oriented embroidery. This helps readers gain inspiration from the technology perspectives.

This paper discusses the chain stitch embroidery technique and examines interesting new findings made during my field research of Miao embroidery. The Miao people of Guizhou, China, use two different types of chain stitch. One is a standard chain stitch similar to Western style. The other one, which I termed “ancient” chain stitch, is distinctly different in execution and appearance, and is a technique that only Miao are known to practise currently. Numerous examples of fine chain stitch embroidery have been excavated from archeological sites in China, including the Jiangling Mashan No.1 Chu Tomb, Jingzhou, Hubei, Warring States period (770 - 221 B.C.) and the Mawangdui No.1 Tomb, Changsha, Hunan, Western Han period (206 B.C. - A.D. 8). These extant embroideries clearly illustrate a unique expression of fine, fluid, curvilinear lines which are only possible using “ancient” chain stitch. The relevance of this connection is highly significant in its implications of a shared history between the Miao people and ancient Chinese civilizations.

The purpose of this paper is to investigate the influence of incorporating Chinese elements in global brands on consumer purchase likelihood.

Six global brand products from three categories that utilized Chinese elements are used to test hypotheses. The Total Effect Moderation Model is used to analyze by combining moderation and mediation under a general analytical framework.

The results show that cultural compatibility has direct positive effect, in addition to an indirect effect (through local iconness) on purchase likelihood. Meanwhile, consumer cultural identity is found to moderate the impact of brand local iconness on purchase likelihood.

Evaluation and improvement of cultural compatibility in a global brand that incorporates Chinese elements is recommended for multinational marketers entering Chinese consumer markets. Meanwhile, marketers should pay attention to consumer cultural identity in the market segmentation process.

This paper takes a unique perspective to investigate whether and how global brands can succeed when adding local cultural elements to the product design, packaging and promotion in emerging markets like China.

This paper aims to analyse how both Lin’s birthplace identity and his Christian identity contributed to his fruitful public career and to ascertain which identity became the most significant.

Archival research is the main method used in this paper. The most important archives drawn from are the Daniel Tse Collection in the Special Collection and Archives of the Hong Kong Baptist University Library. Oral history has also been used in this paper to uncover more material that has not yet been discussed in existing scholarly works.

This paper argues that although Lin’s birthplace identity and social networks helped him to start his business career in Nam Pak Hong and develop into a leader in the local Chaozhou communities, these factors were insufficient to his becoming a respectable member of the Chinese elite in post-war Hong Kong. He became well known not because of his leading position in local Chaozhou communities or any great achievement he had obtained in business but because of his contribution to the development of Christian education. These achievements earned him a reputation as a “Christian educator”. Thus Lin’s Christian identity became more important than his birthplace identity in contributing to his successful public career.

This paper has value in showing how Christian influences interacted with various cultural factors in early Hong Kong. It also offers insights into Lin’s life and motivations as well as the history of the institutions he contributed to/founded. It not only furthers our understanding of the Chinese Christian business elite in early Hong Kong but also provides us with insights when further studying this group of people in other British colonies in Asia.

In “the century of culture,” a current drift is toward utilizing cultural heritage branding. Cultural heritage brand referred to in this study means a brand with value proposition based on cultural heritage. As Asian cultures are gathering global focus amid ongoing trend of exoticism and the growth of Asian economies, there is more opportunity especially for Asian brands to benefit from cultural heritage branding. Also, the advantages of cultural heritage branding can benefit fashion brands, considering that designs of great importance in fashion brand's competitiveness can earn creativity and originality from cultural heritage.

Therefore, this study (1) profiles cultural heritage fashion brands based on Asia: Japan, China, and Korea, (2) identifies components of cultural heritage fashion branding by comparative analysis, and (3) identifies characteristics in brand management strategy from the brands, and offer managerial implications for upcoming cultural heritage fashion brands.

This study adopts a case study approach that focuses on Asian fashion brands; Issey Miyake (Japan), Shanghai Tang (China), and Damyeon designed by Lee Hye Soon (Korea). The analytical contents of this research include general profiles (i.e., brand history, brand philosophy and concept, and BI and visual representation), cultural heritage perspectives and brand management perspective (i.e., product, price, place, promotion, and brand extension). Most of the information was retrieved from multiple sources including books, academic papers, brand's annual report, brand official website, news articles, etc.

Overall, this study shows cultural heritage fashion branding can be useful in distinctiveness in positioning and delivering brand value in depth, authenticity, and credibility for customers (Urde, 2007). The findings suggest some managerial as well as cultural heritage-related indications for upcoming cultural heritage fashion brands.

Although common components of cultural heritage fashion branding (i.e., utilization of traditional prototype, emphasis on traditional fabric, and preservation of traditional craftsmanship) were drawn out, achieving optimal balance between tradition and modernity was found critical as well. Managerial guidelines include foreign brand naming, premium pricing, art-related promotions, and extension for a total lifestyle brand. In further research, the type of industry and different country-of-origins can be applied in order to extensively study about the issue of cultural heritage branding.

Presents, at some length, the story of the writer’s father, sharing the history and experiences of a generation who prospered in the Chinese laundry industry. Chronicles the introduction of the wholesale shirt laundry, presenting new innovations and ideas and branching out into new regulated businesses in other fields, showing how emerging problems were tackled and overcome. Cites that most of the information is from memory, observation, letters and manuals. Considers the development and changes in the industry from 1930 to 1970, looking also at the accompanying changes in standards of living.

This paper aims to examine and compare the export performance and competitiveness of Indian and Chinese textile and clothing industry in post-multifibre arrangement (MFA) era.

Balassa’s revealed comparative advantage Index is used to assess the competitiveness of Indian and Chinese textile and clothing exports.

The results indicate that China’s textiles and garments sector holds a greater proportion of the global market compared with India. India has a robust comparative advantage in silk, carpets and cotton post-MFA. Vegetable textile fibers, paper yarn and woven fabrics of paper yarn are also competitive. China had a strong comparative advantage in silk and fabrics; special woven fabrics, tafted textile fabrics, lace, tapestries, trimmings and embroidery in 2005. China also recorded comparative advantage in silk, man-made filaments: strip and the like of man-made textile materials, fabrics; special woven fabrics, tafted textile fabrics, lace, tapestries, trimmings and embroidery and fabrics; knitted or crocheted in 2021.

This study’s results and recommendations could assist the Indian and Chinese Governments develop policies to upgrade their garment industries.

Though vast literature reviews are available for textile and apparel export performance in India and China separately, there are few studies on comparisons. This study is a significant attempt to evaluate India and China’s competitiveness in the global market.

This scholarly work aims to investigate the business career of Alfred J. Kohlberg, an American importer of hand-embroidered handkerchiefs in 1922-1957.

This paper uses archival resources from the National Archives, the Herbert Hoover Presidential Library, the Hoover Institution Archives, the Federal Bureau of Investigation, Custom Courts records, Japanese Government records and other government documents.

Scholars have focused on how Kohlberg’s political activities paved the way for McCarthyism. The sources of his vast wealth have not received attention. Kohlberg parlayed a 1922 trip to Asia into a highly lucrative importing business specializing in Chinese napery. By 1930, he mostly imported hand-embroidered handkerchiefs for sale in upscale American department stores. He employed as many 12,000 people in his Shantou godown and contracted for the employment of at least 100,000 embroiderers and perhaps many hundreds of thousands more. Despite American Government policy and the wishes of other importers, Japanese occupation authority documents show that Kohlberg negotiated a bribe to keep the port open. This paper concludes that Kohlberg’s business reflected traditional Chinese business organization. While he stressed his patriotic activities during the Second World War, Kohlberg promoted his business interest over the national interest. Finally, the Chaoshan Region prospered by providing the modern world with traditional hand-produced goods.

This work explains how the Chaoshan Region functioned in the global economy. It calls for a deeper examination of this entire industry in China and around the world.

This work uses documents from multiple archives, including Japan and the USA. It also includes declassified documents from the Federal Bureau Investigation. This work constitutes a template for international business history.

After the case discussion in class, the audience is expected to:▪ Apply the use of management tools in identifying core competencies in the sustenance and growth of a venture.▪ Evaluate the sustainability of the core competencies using relevant tools and frameworks.▪ Assess using relevant criteria whether firms should diversify or not?

The case highlights the experience and obstacles encountered by a Kazakh entrepreneur, Moldakhmetova, who is exploring her long-term business continuity choices. Moldakhmetova ran her own tailoring business, which focused mostly on designing and creating national costumes worn at weddings and concerts. However, she was confronted with a number of obstacles pertaining to the long-term viability of her enterprise, especially with the commencement of the Covid pandemic. The volume of national costume sales was affected by the declaration of the lockdown and restrictions on concerts and celebrations. As the lockdown lifted and orders started to pour in, Moldakhmetova pondered the long-term viability of her business venture. In addition, the availability of inexpensive ready-made Moldakhemetova costumes in Almaty (one of the major cities) made her question whether or not they were her competitors. Thus, Atlas contemplated many choices as potential answers to the question of the enterprise's long-term viability. She was currently faced with the dilemma of selecting the most feasible solution from the possibilities she had identified.

BBA and MBA programs.

Teaching notes are available for educators only. Students are recommended to watch the video about the Kazakh folk style of clothing at: https://www.youtube.com/watch?v=ddVzrUeSn64 (25 minutes). Students can watch the following video about specific embroidery styles applied in Kazakh national clothing at: https://www.youtube.com/watch?v=wB0XJE09N9w (first 10 minutes of video). The case could be used in online teaching via the Padlet platform.

CSS: 11: Strategy.

Since the 1986 initiation of Vietnam’s Đổi Mới economic policies designed to increase national Gross Domestic Product and increase international market competitiveness, the country has undergone drastic changes in infrastructure, industrialization levels, market practices and standards of living. These changes are creating an abundance of unprecedented transformations among the many ethnic minority groups, who are used as a source of tourism revenue due to their unique cultural customs, clothing, and languages that differ from Vietnam’s majority ethnic group, the Kinh. Yet, while these groups are being exoticized for their rich cultural history and practices, they are simultaneously being required to discard many traditional livelihood methods and practices in order to keep up with the swiftly changing economy and social space. Despite these ethnic minority communities being presented as the main attraction in many areas, unequal economic and social distribution compared to areas mainly composed of Kinh can be seen. Similar findings have been discovered across other ethnically diverse areas of the country. Despite flourishing tourism to the region and steady rates of regional growth in gross domestic product, a gender analysis reveals the inequalities that undergird the system. This chapter confirms the impact of tourism on development when gender is not mainstreamed into development planning and implementation.