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This chapter explores what has been and is planning to be implemented in the theme parks in the Orlando area to meet the specific needs of a rising number of Chinese tourists. The literature review examines factors affecting tourists’ decisions and provides an overview of inbound Chinese tourists to the United States and their expectations and behaviors in theme parks. An online survey instrument was developed and implemented; it focused on Orlando-based theme park professionals’ creative design and operation strategies specific to meeting Chinese needs. The study provides a descriptive account of managers’ perspectives of both current and planned efforts to meet their needs in this particular theme park.

Based on the perspective of knowledge management capability, this paper aims to reveal the internal mechanism of the digital empowerment of mobile social platforms to improve the operational performance of Chinese traditional retail enterprises. Such improvements have crucial theoretical value and practical implications for Chinese traditional retail enterprises to achieve transformation and sustainable development.

This study applied the typical analysis method, selected China’s leading mobile social platform, WeChat, as a typical case, and observed and analyzed the public data of the traditional retail industry and social platforms and interviews with relevant enterprises. On this basis, this study used the inductive and deductive methods of qualitative research to conduct an in-depth analysis of the mechanism by which WeChat’s digital empowerment improves the operational performance of Chinese traditional retail enterprises. It also discussed the critical role and path knowledge management capabilities play in this mechanism.

This research demonstrated that mobile social platforms empower Chinese traditional retail enterprises to build diversified digital channels, enhance the knowledge acquisition capability of enterprises and thus improve their performance; empower Chinese traditional retail enterprises to build digital community networks, enhance the knowledge diffusion capability of enterprises and thus improve their performance; and empower Chinese traditional retail enterprises to integrate online and offline businesses, enhance the knowledge integration capability of enterprises and thus improve their performance.

This study clarifies the internal mechanism of how the digital empowerment of mobile social platforms can improve the performance of Chinese traditional retail enterprises. This mechanism implies that knowledge management capabilities (knowledge acquisition, diffusion and integration capability) are the underlying logic for Chinese traditional retail enterprises to achieve higher performance levels. This has important practical implications for managers of Chinese traditional retail enterprises to leverage the digital infrastructure of mobile social platforms to achieve the sustainable development of enterprises.

This study provides an in-depth analysis of how the traditional retail industry uses digital social platforms to improve operational performance from the perspective of knowledge management capabilities, which can further promote the theoretical research and practical development of digitalization and knowledge management. At the same time, this study explored the research on the operational performance of Chinese traditional retail enterprises from the perspective of knowledge management capabilities and expanded the research on knowledge management in related fields. The authors have initially sorted out the impact of knowledge management capabilities on the operational performance of Chinese traditional retail enterprises in the digital era. This will help better understand the role and function of knowledge management in strategic transformation and expand the application of knowledge management theory.

This paper aims to offer insight into how strategies within the accounting profession, which has been becoming more global, might be changed by the recent outbreak of the Second Cold War between the West and the Rest of the World.

We explore the strategies of those who called themselves “Confucian accountants” in China, a country which has recently discouraged its state-owned enterprises from using the services of the Big 4. We do this by employing qualitative research methods, including reflexive photo interviews, in which Big-4 accountants, recognised as the most Westernised accounting actors in China, and Confucian accountants are asked to take and explain photographs representing their professional lives. Bourdieu’s notions of “economy of practices” and “vision-of-division strategy” are drawn upon to understand who the Confucian accountants are and what they do strategically in their pursuit of a higher revenue stream and improved social standing in the Chinese social space.

The homegrown Confucian accountants share cultural-cognitive characteristics with neighbouring social actors, such as their clients and government officials, who have been inculcated with Confucianism and the state’s cultural confidence policy in pursuit of a “socialist market economy with Chinese characteristics”. Those accountants try to enhance their social standing and revenue stream by strategically demonstrating their difference from Big-4 accountants. For this purpose, they wear Confucian clothes, have Confucian props in their office, employ Confucian phrases in their everyday conversations, use Confucian business cards and construct and maintain guanxi with government officials and clients.

This paper is the first attempt to explore Confucian accountants’ strategies for increasing their revenue and social standing at the start of the Second Cold War.

Tourists with different cultural backgrounds think and behave differently. Accurately capturing and correctly understanding cultural differences will help tourist destinations in product/service planning, marketing communication and attracting and retaining tourists. This research employs Hofstede's cultural dimensions theory to analyse the variations in destination image perceptions of Chinese-speaking and English-speaking tourists to Xiamen, a prominent tourist attraction in China.

The evaluation utilizes a two-stage approach, incorporating LDA and BERT-BILSTM models. By leveraging text mining, sentiment analysis and t-tests, this research investigates the variations in tourists' perceptions of Xiamen across different cultures.

The results reveal that cultural disparities significantly impact tourists' perceived image of Xiamen, particularly regarding their preferences for renowned tourist destinations and the factors influencing their travel experience.

This research pioneers applying natural language processing methods and machine learning techniques to affirm the substantial differences in the perceptions of tourist destinations among Chinese-speaking and English-speaking tourists based on Hofstede's cultural theory. The findings furnish theoretical insights for destination marketing organizations to target diverse cultural tourists through precise marketing strategies and illuminate the practical application of Hofstede's cultural theory in tourism and hospitality.

This study aims to analyze the determinants influencing Chinese manufacturing companies in implementing lean manufacturing (LM).

The determinants to be explored in this study consist of technological, organizational and environmental (TOE) dimensions. A questionnaire survey was conducted on Chinese manufacturing companies, and 208 samples were analyzed.

The findings show that the relative advantage of LM and organizational support have significantly positive effects on Chinese manufacturing firms’ adoption of LM. The complexity of LM, quality of human resources, organizational readiness, customer pressure, international situation, governmental support and environmental uncertainty do not have significant effects.

This paper contributes to the literature by using the TOE model to explore the factors influencing LM adoption in the Chinese manufacturing industry.

Wine tourism is gaining increasing popularity among Chinese tourists, making it necessary to thoroughly examine tourist behavior. While online reviews posted by wine tourists have been extensively studied from the perspectives of destinations and wineries, the perspective of the tourists themselves has been overlooked. To address this gap, this study aims to identify significant attributes intrinsic to the tourism experiences of Chinese wine tourists by adopting a text-mining approach from a tourist-centric perspective.

The authors use topic modeling to extract these attributes, calculate topic intensity to understand tourists’ attention distribution across these attributes and conduct topical sentiment analysis to evaluate tourists’ satisfaction levels with each attribute. The authors perform importance-performance analyses (IPAs) using topic intensity and sentiment scores. Furthermore, the authors conduct semistructured in-depth interviews with Chinese wine tourists to gain insights into the underlying reasons behind the key findings.

The study identifies eleven attributes for domestic wine tourists and seven attributes for outbound wine tourists. From the reviews of both domestic and outbound tourists, three common attributes have been identified: “scenic view”, “wine tasting and purchase” and “wine knowledge”.

According to the results of the IPAs, there is a pressing need for enhancements in the wine tasting and purchasing experience at domestic wine attractions. Additionally, managers of domestic wine attractions should continue to prioritize the positive aspects of the family trip experience and scenic views. On the other hand, for outbound wine attractions, it is crucial for managers to maintain their efforts in providing opportunities for wine knowledge acquisition, ensuring scenic views and upholding the reputation of wine regions.

First, this study breaks new ground by adopting a tourist-centric perspective to extract significant attributes from real wine tourism reviews. Second, the authors conduct a comparative analysis between Chinese wine tourists who travel domestically and those who travel abroad. The third novel aspect of this study is the application of IPA based on textual review data in the context of wine tourism. Fourth, by integrating topic modeling with qualitative interviews, the authors use a mixed-method approach to gain deeper insights into the experiences of Chinese wine tourists.

Aims to review, update, and extend the understanding of country‐of‐origin (COO) effects in China. This involves examining the nature and extent of the COO effect amongst urban Chinese consumers and the impact of COO on actual purchase behaviour.

A questionnaire is used to collect COO information from a sample of 432 Shanghai consumers and a consumer panel is used to track the purchase behaviour of the same consumers over 6 months.

First, Chinese consumers generally say they prefer to buy local Chinese grocery brands. Second, Chinese consumers believe it is important to buy local brands for a range of Chinese‐style and Western‐style product categories. Third, however, the stated preference for Chinese brands was generally not reflected in actual purchase behaviour.

The results support the growing view that Chinese consumers are not necessarily attracted to foreign brands. However, the disparity between stated preferences and behaviour suggests that there are other factors that may moderate the COO effect, such as imperfect knowledge of which brands are local or foreign.

To capitalize on the stated preference for local brands, and to address consumers’ imperfect knowledge of which brands are local or foreign, managers may benefit by promoting the Chinese origin of their brands and by positioning their brands as being local.

In contrast to the experimental designs used in previous studies, actual purchase data is measured here in a real‐life setting. The study provides a strong empirical update on the COO effect in China.

The purpose of this paper is to provide a comparative review and analysis of peer‐reviewed journal articles on overseas Chinese family businesses.

Journal articles were selected from relevant sources and broadly analyzed by research area, type of research (theoretical or empirical), geographical coverage, and method (quantitative or qualitative). The main themes of changes and continuity were identified and summarized.

The literature suggests that overseas Chinese family firms around the diaspora are beginning to differ from one nation to another. At the same time, the literature suggests the continuity of the challenge of the forces of globalization on overseas Chinese family firms and the need for these firms to learn to adapt and compete.

The findings suggest that future research would need to pay more attention to differences between overseas Chinese family businesses from one country to another.

This paper provides a novel comparative analytical review and summary of the literature on overseas Chinese family businesses in peer‐reviewed journals. It is useful for scholars who are new to the area.

Buildings are the condensation of the national, ethnic, or cultural identity. They are also the specific materialized form of the national social systems, folk customs, and ideologies. Architectural design and philosophy constitute an isomorphic relationship with each other. This study focuses on the Chinese traditional philosophy. Using Kuanzhai Alley in Chengdu as an example, philosophical expressions, such as “holistic thinking,” “group form layout,” “heaven and man,” “yin–yang and the five elements,” “ancient architecture design,” “good” aesthetic concepts, and “conformal”rationalism, are discussed from the aspects of the selection of the environment, spatial layout, architectural symbol, planning, and design significance. The traditional architectural forms and types are analyzed and interpreted based on the Chinese traditional philosophy. The role of the ancient Chinese philosophy in the Designs of Chinese Buildings is summarized. Traditional ideas on Chinese architecture should be recognized from the aspect of philosophy to propose a new design direction for developing modern Chinese architectural designs.

Provides an appreciation of the style of the overseas Chinese businessman, with regard to entry into the varied south‐east Asian markets. Looks, particularly, at the role of the ethnic Chinese in the Asian marketing mix, tracing the starting point of 960–1279 in the South China Sea, known as the ‘nanyang’, using an historical perspective. Discusses the influence and character of Chinese enterprise and also the approach to business of the Chinese. Concludes that the Chinese approach way of doing business is quite distinctly different compared with any other, so that to do business in South East Asia this must be appreciated.