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1 – 10 of 229The aim of this paper is to provide a statistical review of the Chinese denim industry, which covers the following topics: Chinese production and production capacity of denim…
Abstract
The aim of this paper is to provide a statistical review of the Chinese denim industry, which covers the following topics: Chinese production and production capacity of denim yarns, fabrics and apparels; Chinese domestic consumption of denim yarns, fabrics and apparels; Chinese denim export to the USA, EEC and Hong Kong; and finally the geographic distribution of the Chinese denim industry — yarn production, fabric production and apparel production.
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Yi Li, Lei Yao and Richard M. Jones
As a world leader in the textiles and clothing trade, Hong Kong has played an important role in world denim products trade. To obtain a sound understanding of the current status…
Abstract
As a world leader in the textiles and clothing trade, Hong Kong has played an important role in world denim products trade. To obtain a sound understanding of the current status and position of Hong Kong in the world denim trade, the authors carried out a comprehensive statistical survey of the Hong Kong denim industry. This paper reports detailed analyses on the production, sales and trade of denim products in Hong Kong. The analysis on trade covers imports, domestic exports and re‐exports of denim fabric and apparel products.
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Kavisha Jegethesan, Joanne N. Sneddon and Geoffrey N. Soutar
The purpose of this paper is to explore the importance of functional, hedonistic and ethical attributes of denim jeans attributes and the trade‐offs young adult Australian…
Abstract
Purpose
The purpose of this paper is to explore the importance of functional, hedonistic and ethical attributes of denim jeans attributes and the trade‐offs young adult Australian consumers made within these attributes when making a purchase decision.
Design/methodology/approach
A two‐stage mixed‐method approach was used to explore the importance of denim jeans attributes and the trade‐offs made within these attributes. First, focus groups were used to identify attributes that were important to young Australian adult consumers. In the second stage, conjoint analysis was used to estimate the relative importance of the product and ethical attributes that were identified in the focus groups and the trade‐offs made within this attribute set.
Findings
Focus group participants identified style, price, brand, country of origin and ethics as attributes that they used to evaluate denim jeans. In the conjoint analysis respondents identified price as having the highest relative importance, followed by brand, country of origin, style and ethical attributes. It was clear multiple attributes were valued and, although the ethical attributes that were included were not as important as garment attributes, respondents appeared to make trade‐offs between garment and ethical attributes when purchasing denim jeans.
Originality/value
The paper identifies attributes of denim jeans that are valued by young Australian adult consumers. That product attributes were more important than ethical attributes suggests a focus on ethical credentials may not be effective. Denim jeans are more likely to be purchased by young Australian adults if they are reasonably priced, made in Italy and have a designer brand.
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Mônica Cavalcanti Sá de Abreu, Fabiana Nogueira Holanda Ferreira and João Felipe Barbosa Araripe Silva
This paper aims to investigate to what extent sustainable and nonsustainable attributes can be used to characterize different clusters of consumers in an emerging market, where…
Abstract
Purpose
This paper aims to investigate to what extent sustainable and nonsustainable attributes can be used to characterize different clusters of consumers in an emerging market, where economic conditions can increase the relevance of price. Consumers seem reluctant to engage frequently in pro-sustainable behavior, mainly for financial reasons. However, purchasing decisions can be understood as a multidimensional process.
Design/methodology/approach
The authors conducted quantitative and descriptive research employing a choice-based conjoint/hierarchical Bayes (CBC/HB) experiment in malls in a low-income city in northeast Brazil with 1,287 potential buyers of denim jeans. The conjoint analysis therefore collected data on preferences in the course of actual decision-making. The authors then took the individual part-utility from each respondent and ran a cluster analysis to identify similar groups in the sample. The classification and regression tree (CART) method was used to determine the relationship between the conjoint attributes and the sociodemographic characteristics.
Findings
The data demonstrate that buying decisions constitute a complex process of interplay between many different factors, often involving trade-offs between a wide variety of nonsustainable and sustainable attributes. The survey confirmed that price is still of paramount importance when it comes to consumer choices. The authors also found that sustainable attributes played a relatively more significant role than brand or origin of production. The authors identify notable differences between groups of consumers in the “pro-sustainable” and “non-pro-sustainable” clusters and different levels of importance regarding the sociodemographic characteristics.
Originality/value
Although price emerged as the most significant attribute, the research also demonstrates that there is a market in Brazil for products and practices based on a genuine commitment to the natural environment and social issues. The findings suggest that marketing managers and policymakers should consider different combinations of concerns over sustainability with product attributes and include sociodemographic variables rather than considering the textile market as uniform or thinking that there is no space for sustainability in fashion.
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Byoungho Jin, Jin Yong Park and Jay Sang Ryu
US apparel firms have been relatively slow exploring Chinese and Indian apparel markets, despite the countries' tremendous growth potentials. To help US apparel firms successfully…
Abstract
Purpose
US apparel firms have been relatively slow exploring Chinese and Indian apparel markets, despite the countries' tremendous growth potentials. To help US apparel firms successfully enter these promising markets, this study aims to compare evaluative attributes that Chinese and Indian consumers utilize when purchasing denim jeans.
Design/methodology/approach
Data were collected in Shanghai, China and Bangalore, India.
Findings
The results of the study confirmed that Chinese and Indian consumers ranked attributes differently. Chinese consumers placed the highest importance on price, followed by fitting, brand country of origin, quality, and design, whereas Indian consumers placed importance on fitting, brand country of origin, design, price, and quality, in descending order.
Research limitations/implications
Caution needs to be exercised in generalizing the findings since the data for this study were collected from one city in each country. The study tested the idea that the importance of attributes would be different between Chinese and Indian consumers as their cultures and retail development stages differ. This idea was supported in conjoint analysis.
Practical implications
The findings indicate that a regional approach, assuming that all Asian markets are the same, is inappropriate. Thus, US apparel firms need to pay careful attention to differences in each Asian market.
Originality/value
China and India have been compared frequently in various ways: growth potential, market size, and population. Surprisingly, however, no study has attempted to compare Chinese and Indian consumers' evaluative criteria for apparel products. This is the first empirical study to show the differences between Chinese and Indian consumers in evaluating apparel products.
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Berihun Bizuneh and Tesfu Kifle
The main purpose of this paper is to identify, screen and prioritize customer requirements (CRs) for men’s denim jeans. Moreover, the effect of demographic factors on the primary…
Abstract
Purpose
The main purpose of this paper is to identify, screen and prioritize customer requirements (CRs) for men’s denim jeans. Moreover, the effect of demographic factors on the primary evaluation criteria has been examined.
Design/methodology/approach
The study was initiated by the growing complaints about denim jeans products of a local manufacturing company. First, 24 CRs were identified from the literature and customer complaints. Then, a survey was conducted to rate the identified CRs and solicit more CRs through closed-ended and open-ended questions, respectively. From the survey, 368 usable responses were collected while the participants were shopping in 14 local retail shops. After analyzing the data using factor analysis, univariate and multivariate analysis of variance (MANOVA), and content analysis, the resulting 15 criteria were prioritized by experts’ pairwise comparisons employing the fuzzy analytic hierarchy process (AHP).
Findings
Factor analysis extracted six components (primary criteria) including design cues, pocket design, comfort, size and fit, fashionability, and extrinsic cues from the CRs included in the closed-ended questions. MANOVA showed that age and frequency of purchasing denim jeans significantly affected the primary criteria, while educational level and frequency of wearing denim jeans did not. The weights from the fuzzy AHP revealed that colour fastness, price, durability, fabric weight, workmanship, side pocket design and fit as the most important CRs. Moreover, consumers preferred regular fit, stitched round side pockets, patch back pockets and stretchable denim fabric.
Research limitations/implications
The limitations of the study are discussed in the body of the paper in Section 7.
Originality/value
The paper presents exploratory findings on denim jeans evaluation criteria in a developing country’s context. Moreover, the application of fuzzy AHP for prioritizing denim jeans’ CRs is unique.
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Milton Vieira Junior, Wagner Cezar Lucato, Rosangela Maria Vanalle and Kalinga Jagoda
The Brazilian textile industry has been facing fierce competition from low-cost imports from China and other Far East countries. To maintain their competitiveness in the local…
Abstract
Purpose
The Brazilian textile industry has been facing fierce competition from low-cost imports from China and other Far East countries. To maintain their competitiveness in the local market, Brazilian companies have been adopting the product differentiation strategy. By using new technologies, they are able to develop new products with better quality at lower costs. With regard to new technologies, companies in the Brazilian textile industry have been using get-some and buy-some strategy, and international technology transfer (TT) has become an important part of their business strategies. However, due to lack of planning, many projects failed to achieve the desired results. This paper aims to provide theoretical insights and practical guidance on how textile firms could use a stage-gate model to enhance the effectiveness of their TT projects.
Design/methodology/approach
In order to investigate the TT practices in the Brazilian context, three issues are assessed. First, the paper evaluates the possibility of deploying TT practices used by firms in similar industries, to enhance the effectiveness of TT process. Second, it verifies whether it is possible for the textile firms to use a stage-gate model to manage their TT processes, using as a normative framework the stage-gate model proposed by Jagoda and Ramanathan and Jagoda et al. Finally, possible changes to the stage-gate model are evaluated to specifically fit the Brazilian textile sector. This step is accomplished through four case studies from the Brazilian textile industry.
Findings
The analyses of TT projects carried out by four companies show that there are many similarities and differences among the TT practices that are employed by the four companies that were investigated. The evaluation of the TT practices of the Brazilian textile companies against the stage-gate framework allowed authors to identify the gaps between the model and the TT practices of the companies investigated. Broader guidelines in adapting the stage-gate model to improve the TT process in the textile industry are discussed in the final part of this study.
Originality/value
The TT process in the Brazilian textile industry is not a widely investigated phenomenon; however, this process has been critical to enhancing Brazil's competitiveness. Thus, providing a better framework to support the TT process in the local textile sector could be relevant information for improving management action in the area.
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Examines the fifthteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…
Abstract
Examines the fifthteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.
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Arvind Mills incurred a loss of Rs.316 crores in the year 1999-2000 after a period of declining profits in spite of increasing sales. In January 2001 lenders to Arvind Mills…
Abstract
Arvind Mills incurred a loss of Rs.316 crores in the year 1999-2000 after a period of declining profits in spite of increasing sales. In January 2001 lenders to Arvind Mills received the Information Memorandum on Debt Restructuring which offered several alternative schemes. They had to decide whether they should accept the proposal and if they accept which specific scheme they should choose.
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