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Article
Publication date: 1 January 1992

Siew Meng Leong and Chin Tiong Tan

Extends the application of a well‐established strategic marketingplanning technique (the Importance‐Performance Matrix Approach) to theassessment of a country′s strengths and…

Abstract

Extends the application of a well‐established strategic marketing planning technique (the Importance‐Performance Matrix Approach) to the assessment of a country′s strengths and weaknesses in attracting foreign investments. Following a description of the approach and its rationale, the Importance‐Performance framework is applied in analysing Singapore′s competitiveness along various infrastructural and environmental attributes. Discusses the implications of the findings.

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Marketing Intelligence & Planning, vol. 10 no. 1
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 April 1985

Chin Tiong Tan and Catherine Ngui

A printed advertisement was shown to dyads of mother‐child subjects of Chinese, Malay and Caucasian origins. The analysis showed that after seeing the advertisement the groups…

Abstract

A printed advertisement was shown to dyads of mother‐child subjects of Chinese, Malay and Caucasian origins. The analysis showed that after seeing the advertisement the groups differ on several dimensions such as awareness and understanding of the advertisement, reasons for liking the advertisement, and mother‐child interactions on product request.

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International Marketing Review, vol. 2 no. 4
Type: Research Article
ISSN: 0265-1335

Article
Publication date: 1 March 1986

Chin Tiong Tan and Christina Chua

Traditional bank selection criteria considered important by many bankers may be less important factors in the oriental culture. A mail questionnaire survey in Singapore with a…

1414

Abstract

Traditional bank selection criteria considered important by many bankers may be less important factors in the oriental culture. A mail questionnaire survey in Singapore with a sample of 87 subjects reveals that social factors are a stronger influence than other variables, probably due to the fact that social and other family ties are closer in oriental culture, and that consumers are more vulnerable to advice from friends, neighbours and family members. Friendly service is important when social factors are not taken into account. Location is not a dominant factor since Singapore is a small city and most banks are conveniently located. From these results bank marketers can develop advertising that stresses the family or friend concept.

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International Journal of Bank Marketing, vol. 4 no. 3
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 February 1991

Siew Meng Leong and Chin Tiong Tan

It is well‐accepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording…

Abstract

It is well‐accepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording the greatest leverage on future cost and differentiation advantages is particularly critical. Businesses that succeed are those which develop distinctive competences and manage for lowest delivered cost or differentiation through superior customer value.

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Asia Pacific International Journal of Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 0954-7517

Article
Publication date: 1 May 1999

George T. Haley and Chin‐Tiong Tan

Strategic management in Asia is different. Decision‐making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese…

4940

Abstract

Strategic management in Asia is different. Decision‐making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world’s second largest, and Japan’s population substantial, neither compares with the combined economies and combined populations of non‐Japanese Asia. The influence of the most aggressive elements of the non‐Japanese Asian business communities, the Overseas Chinese and Overseas Indian Networks cannot help to be felt on Western management practice. Explains why this difference in decision‐making styles exists, analyzes the implications of the Asian decision‐making style for managing in Asia, and discusses its implications for the future of strategic marketing management practice.

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Journal of Business & Industrial Marketing, vol. 14 no. 2
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 November 1996

George T. Haley and Chin‐Tiong Tan

Proposes that most managers and researchers acknowledge that emerging and newly industrialized markets do not have the same quantity of secondary data as the long‐industrialized…

1482

Abstract

Proposes that most managers and researchers acknowledge that emerging and newly industrialized markets do not have the same quantity of secondary data as the long‐industrialized economies of North America and Western Europe. Presents the results of a search of available, business‐related, secondary data on South‐East Asia’s rapidly growing economies; highlights how this dearth of data has resulted in an informational void that affects the practice of strategic management in the region. Also delineates how regional managers cope with and adapt to the informational void, and to the region’s fast‐changing business, cultural and competitive environments, by developing their unique, highly‐intuitive style of strategic management. Finally, provides some suggestions to bridge this informational void for management practice and for future research.

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Management Decision, vol. 34 no. 9
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 August 1994

Siew Meng Leong, Jagdish N. Sheth and Chin Tiong Tan

Reports the results of a survey of scientific styles based on a surveyof 249 marketing academics. Most respondents did not exhibit personalitytypes associated with analytical…

666

Abstract

Reports the results of a survey of scientific styles based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greater proportion of senior marketing academics had the sensing‐thinking personality type associated with analytical scientists than had junior marketing faculty.

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European Journal of Marketing, vol. 28 no. 8/9
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 September 2001

Donald W. Hendon

Considers how non‐Thais can negotiate successfully withe business and government executives in Thailand. Gives an overview of Thailand’s geography, climate, population, religion…

1555

Abstract

Considers how non‐Thais can negotiate successfully withe business and government executives in Thailand. Gives an overview of Thailand’s geography, climate, population, religion and business practice. Discusses important aspects of the social‐cultural environment that have a significant effect on the way Thai’s negotiate. Includes further tips regarding body language, entertainment protocol, how to dress, and favourite negotiating tactics by buyers and sellers. Provides conclusions and directions for further research.

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Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 3
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 November 1998

James Poon Teng Fatt

Claims that, in Singapore, there is intense competition among local banks, hence increasing emphasis is being placed on offering a high quality customer service. Investigates how…

Abstract

Claims that, in Singapore, there is intense competition among local banks, hence increasing emphasis is being placed on offering a high quality customer service. Investigates how customers choose which banks to use, taking into account factors such as non‐verbal communication (including behavioural/interpersonal communication and environmental – deriving meaning from one’s surroundings); convenience; reputation; supply of information; and cosmetic factors such as the bank’s stationery. Uses a verbal questionnaire survey to examine the effect non‐verbal communication has on bank patrons’ attitudes. Evaluates banks’ businesslike approach, competency, friendliness, warmness, environment, electronic tellers, location and queueing. Makes a number of recommendations on how banks can improve their image and the service they offer.

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Management Research News, vol. 21 no. 10
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 1 March 2006

303

Abstract

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Journal of Business Strategy, vol. 27 no. 2
Type: Research Article
ISSN: 0275-6668

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