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From the heaps of garbage in street corners and highways, to blocked drains and obstructed waterways, Nigerian cities continue to bear marks of environmental degradation occasioned by the business activities of manufacturers. Globally, the picture is no less different as landfills, oceans and beaches bear indubitable testimonies of plastic pollution. While the manufacturers smile to the bank, governments and municipal authorities struggle with their meagre resources to combat the colossal burden of plastic pollution they generated in the course of creating wealth. The use of non-biodegradable materials such as polythene in product packaging is the primary driver of manufacturing-induced environmental degradation in Nigerian cities and other cities of the world. Recent developments in commerce in Nigeria, such as the emergence of the mobile supermarket, are responsible for the geometric increase in street filthiness in the country. Developing strategic alliances amongst Nigerian manufacturers or between manufacturers and municipal authorities is key in ensuring a healthy environment while doing business. However, such alliances must take a clue from the Traditional Ecological Knowledge (TEK) embodied in the environmental consciousness practised in local markets in Nigeria, hereafter referred to as the ‘market-place model’ for environmental stewardship. This model, when replicated in other economies across the globe, would significantly reduce the global burden of plastic wastes and the hazards they pose in the environment. Conscience repayment, provision of refuse collection points, recycling and green packaging are part of ways of operationalising this model in everyday business. Adopting the market-place model in building strategic alliances for environmental stewardship would afford Nigerian manufacturers, and indeed global manufacturers, financial and non-financial business benefits such as cost savings through eco-efficiency, enlightened self-interest and good corporate image.