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International Journal of Physical Distribution & Logistics Management, vol. 53 no. 1
Type: Research Article
ISSN: 0960-0035

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International Journal of Emerging Markets, vol. 17 no. 4
Type: Research Article
ISSN: 1746-8809

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Publication date: 6 March 2009

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New Challenges to International Marketing
Type: Book
ISBN: 978-1-84855-469-6

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Publication date: 5 December 2018

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78769-303-6

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Publication date: 17 January 2023

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-80382-816-9

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Publication date: 14 December 2023

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-83753-090-8

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Publication date: 14 October 2019

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-83867-956-9

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Publication date: 26 November 2021

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-80071-272-0

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Publication date: 30 November 2020

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-83982-385-5

Open Access
Article
Publication date: 30 November 2021

Anu Singh Lather, Shilpa Jain and Yogesh Verma

This study aims to discuss what prompted this organization to embark on the journey of transformational change, challenges faced strategies adopted to overcome challenges…

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Abstract

Purpose

This study aims to discuss what prompted this organization to embark on the journey of transformational change, challenges faced strategies adopted to overcome challenges, leadership role and outcomes.

Design/methodology/approach

The descriptive approach is used to comprehend the transformational change process in this gigantic public sector undertaking (PSU). To have an idea of the effectiveness of the change process, the pre- and post-change performance of the company was taken into account through collection and analysis of physical and financial parameters. However, focus of this paper is concentrated on the transformation process and its chronological sequence only. Human resource productivity trend and organization development interventions adopted over the years were also observed along with conducting a sentiment analysis of the employees who lived through this entire change process in the organization.

Findings

The case study describes how this Indian PSU went through the process of transformational change management and leaves the reader to assess the degree and extent of success of the approach and strategy of the company in this regard. There may be many what-if situations and contingencies in this case for readers to explore for suggestions and solutions and finding new possibilities.

Originality/value

Change management is not a new exercise for the Indian corporate sector. What makes this case unique is the pro-active action initiated by a traditional high-performing and well-protected PSU to anticipate the future challenges and initiate action to overcome these. Change agents must “rewire” the plane while it is flying if the organization hopes to survive and perhaps prosper in the future. This case study is a first-hand account of the change process happening in a gigantic Indian PSU with Maharatna status.

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Vilakshan - XIMB Journal of Management, vol. 19 no. 2
Type: Research Article
ISSN: 0973-1954

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