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Article
Publication date: 1 May 2004

Fung-yi Tam, Ka-leung Moon, Sau-fun Ng and Chi-leung Hui

This paper studies the factors that motivate small and medium-sized clothing firms in Hong Kong to shift their production offshore, and identifies the interrelationships…

Abstract

This paper studies the factors that motivate small and medium-sized clothing firms in Hong Kong to shift their production offshore, and identifies the interrelationships between these factors and firm-related characteristics, sourcing strategies, and buyer-supplier relationships. Using a multiple case methodology to study ten firms and a two-phase approach to collecting data involving, in-depth interviews and mail questionnaires, the two most important factors motivating the sourcing of production offshore are identified, as follows: (1) cost advantage of, and (2) availability of labour in, the host country. The results also show that industrial sector and firm size are the only firm-related characteristics that have an effect on the factors motivating offshore production. Furthermore, sourcing strategies and buyer-supplier relationships are sometimes influenced by these motivational factors.

Details

Research Journal of Textile and Apparel, vol. 8 no. 2
Type: Research Article
ISSN: 1560-6074

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Article
Publication date: 1 February 1999

Frency Sau Fun Ng, Patrick Chi Leung Hui and James Tin Hang Yip

In this study, the use of various clothing descriptors have been used to provide some insights into clothing perception for 88 female students. The use of clothing…

Abstract

In this study, the use of various clothing descriptors have been used to provide some insights into clothing perception for 88 female students. The use of clothing descriptors to categorize different aspects of clothing is a vital component of clothing selection, given the assumption that explicit use of clothing descriptors may reveal implicit clothing categories. Season, income per month, and total clothing descriptors used were shown to differentially affect the use of various clothing descriptors such as brand, colour, quality, quantity, and size. The results of this study have provided partial evidence for the effect of IT on the use of clothing descriptors, perceived clothing functionality, and effects of financial constraints on brand perception. Moreover, clothing descriptors seem to be useful in illuminating underyling schemas and processes for clothing selection. Implications for future research are discussed in terms of clothing selection and purchase.

Details

Research Journal of Textile and Apparel, vol. 3 no. 1
Type: Research Article
ISSN: 1560-6074

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Article
Publication date: 1 August 2008

Sheau Yun Chyr, Gail Taylor and Chi Leung Patrick Hui

This paper reveals an under researched phenomenon: the ways that export-oriented, original equipment manufacturing (OEM) clothing companies upgrade to original brand…

Abstract

This paper reveals an under researched phenomenon: the ways that export-oriented, original equipment manufacturing (OEM) clothing companies upgrade to original brand manufacturing (OBM), and the implementation challenges involved, especially at the high end of the market. In order to provide an in-depth understanding of this particular phenomenon, this research adopts a qualitative form of methodology and features a case study of recent business practice in Hong Kong.

The background of the Hong Kong clothing manufacturers is examined from the perspective of the global commodity chain (GCC). A review of OBM opportunities in Hong Kong is conducted and the possible explanations for initiating OBM are also identified.

The insights from the Fenix case study reveals the advantages of adopting an indirect path towards achieving OBM, factors governing decisions and actions during the transformation, inherent obstacles of branding in the high-end market and the synergies of running the OEM and OBM business models in one company. These insights serve as an example of success in both transforming the enterprise from OEM to OBM and diversification of markets to sustain OBM business activities.

Details

Research Journal of Textile and Apparel, vol. 12 no. 3
Type: Research Article
ISSN: 1560-6074

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Article
Publication date: 27 February 2009

Cheng Yu Sum and Chi Leung Hui

The purpose of this paper is to investigate which dimension of salespersons' service quality is of most importance for customer loyalty in a fashion chain stores setting…

Abstract

Purpose

The purpose of this paper is to investigate which dimension of salespersons' service quality is of most importance for customer loyalty in a fashion chain stores setting. It also aims to assess the effects of two retail environmental factors (price level and customers' demographic variables) on the customer loyalty of salespersons service quality.

Design/methodology/approach

The study uses the SERVQUAL service quality instrument with modification in measuring the salespersons' service quality in the Hong Kong fashion retail environment. In order to measure customer loyalty in fashion chain stores, multi‐item measures were used to collect data on repatronage intentions, word‐of‐mouth intentions, and satisfaction. A total of 232 surveys were administrated to shoppers who were leaving a fashion chain store in Hong Kong.

Findings

The results showed that the empathy dimension of salesperson service quality is the most important for customer loyalty in Hong Kong's fashion chain stores but the empathy dimension of salespersons' service quality in fashion retail stores could not be affected by these two retail environmental factors. Furthermore, the salespersons' service quality in the reliability dimension is significantly impacted by the customers' demographic characteristics, but not by price level set by fashion chain stores.

Research limitations/implications

The study was carried out in four popular retail districts of Hong Kong and the results obtained may not be generalized to the country as a whole. The findings that are relevant in a fashion retail setting may not applicable in other retail environments.

Originality/value

The findings can direct fashion retailers to improve the specific service dimensions and work to provide customers with more value through services which will consequently improve internal and external standards of quality and performances in fashion retail settings, thus bringing about repeat customers and increased profitability.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 13 no. 1
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 1 May 1999

Sau Fun Frency Ng, Chi Leung Patrick Hui and G.A.V. Leaf

Fabric loss is a major contribution to material utilization. Minimizing fabric loss during spreading can reduce the total production costs for garment manufacturing. A…

Abstract

Fabric loss is a major contribution to material utilization. Minimizing fabric loss during spreading can reduce the total production costs for garment manufacturing. A traditional method of predicting the fabric loss during spreading is mainly based on the experience of domain experts or the historical data of production orders. Such method is subjective, not systematic and non‐repeatable. In this paper, assuming the spreading process is handled in a controlled manner and there are no flaws on the fabrics being spread, a mathematical model is constructed for predicting the total fabric loss in the spreading process. The total fabric loss includes the internal wastage (i.e. marker fallout), and the external wastage (including end loss, width loss, and splice loss). Other parameters such as marker length, number of splice lines, remnant, and roll length of fabric are also included in the model.

Details

International Journal of Clothing Science and Technology, vol. 11 no. 2/3
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 1 October 1999

Chi Leung Patrick Hui and Sau Fun Frency Ng

The problem of assembly line balancing is to assign different tasks to individual workstations for ensuring the sum of task times at any station not exceeding the station…

Abstract

The problem of assembly line balancing is to assign different tasks to individual workstations for ensuring the sum of task times at any station not exceeding the station time. Standard minute time is generally used in the clothing industry as a predictor of sewing speed and production efficiency. In the clothing industry, the standard minute time derived from the work study methods is generally assumed as a constant for line balancing. However, a lot of factors cause variations on operational time of the same task such as the fabrics and sub‐materials, performance of the machinery, working environment and quality level of the product. With the aid of an illustrating example selected from a men’s shirt manufacturing factory, the effect of time variations for assembly line balancing has been studied in this paper.

Details

International Journal of Clothing Science and Technology, vol. 11 no. 4
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 1 December 1999

Sau Fun Frency Ng and Chi Leung Patrick Hui

Pressure garments are mainly made of elastic Lycra fabrics and tailor‐made to individual patients’ measurements to provide an appropriate amount of skin‐garment interface…

Abstract

Pressure garments are mainly made of elastic Lycra fabrics and tailor‐made to individual patients’ measurements to provide an appropriate amount of skin‐garment interface pressure for burn rehabilitation. However, the fabric tension would be different at various locations from the hem edges of pressure garments, and thus the skin‐garment interface pressure cannot be uniformly maintained over the interface surface. Aims to investigate the pattern of interface pressure changes caused by the different types of edge finish used for making pressure garments. The effect of garment sizes on the change of interface pressure was also examined. Experiments were carried out using two selected elastic Lycra fabrics, four types of hem finish and three different garment sizes. The results of the study provide a guideline for designing the edge finish of pressure garments, and a minimum margin from the hem edges of garments to the scar area is also recommended.

Details

International Journal of Clothing Science and Technology, vol. 11 no. 5
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 1 October 2005

ChiLeung Hui, Tak‐Wah Lau, Sau‐Fun Ng and Chun‐Chung Chan

This paper aims to design and develop a learning‐based fuzzy colour prediction system for providing more effective apparel design in computer‐aided design system.

Abstract

Purpose

This paper aims to design and develop a learning‐based fuzzy colour prediction system for providing more effective apparel design in computer‐aided design system.

Design/methodology/approach

In this study, we propose using a fuzzy system integrated with preliminary knowledge of colour prediction for facilitating apparel design. The performance of the proposed system is evaluated in terms of its computational efficiency and robustness. In addition, the proposed system is evaluated by target group of customers.

Findings

It was found that the performance of the proposed system is better than the traditional approach.

Research limitations/implications

Although the proposed system has some limitations, the outcome of this study could be used to produce a future breakthrough in providing an intelligent computer‐aided design system for apparel product.

Originality/value

Using such an approach, an apparel designer could predict the favourite colours of garment for a target group of customers. The system uses preliminary knowledge about the customers' profiles and evaluations. Such fuzzy approach for colour prediction is established, which is not used in a traditional way in apparel design.

Details

International Journal of Clothing Science and Technology, vol. 17 no. 5
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 1 February 2003

Dean Tjosvold, Chun Hui and Ziyou Yu

The ability to reflect upon and manage their internal functioning may very much help teams contribute to their organizations. This study suggests that managing conflict…

Abstract

The ability to reflect upon and manage their internal functioning may very much help teams contribute to their organizations. This study suggests that managing conflict cooperatively and productively provides a foundation for effective team task reflexivity. 200 employees in 100 work teams in China completed measures of their team's cooperative, competitive, and avoiding approach conflict management and task reflexivity and 100 managers indicated the team's in‐role and extra‐role (organizational citizenship behavior) performance. Results support the theorizing that conflict management can contribute to team task reflexivity. Structural equation analyses were interpreted as suggesting that cooperative conflict management promotes task reflexivity that in turn results in team performance. These results, coupled with previous research, were interpreted as suggesting that cooperative approaches to conflict and task reflexivity are complementary foundations for effective teamwork.

Details

International Journal of Conflict Management, vol. 14 no. 2
Type: Research Article
ISSN: 1044-4068

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Article
Publication date: 1 December 2005

Paul A. Fadil, Robert J. Williams, Wanthanee Limpaphayom and Cindi Smatt

Conceptually examines the effect of individualism/collectivism on the tenets of equity theory. It is the view of the authors that the equality principle of reward…

Abstract

Conceptually examines the effect of individualism/collectivism on the tenets of equity theory. It is the view of the authors that the equality principle of reward allocation in collectivistic cultures is not a separate method of distribution, but a subset of the theoretically grounded equity principle appropriately integrating the cross‐cultural individualism/collectivism value. To support this position, the authors reduce equity theory to its fundamental elements and illustrate how in dividualism/collectivism separately affects each component. The derived model and subsequent discussion should provide researchers with a theoretical frame work for future empirical studies.

Details

Cross Cultural Management: An International Journal, vol. 12 no. 4
Type: Research Article
ISSN: 1352-7606

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1 – 10 of 165