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Case study
Publication date: 1 July 2015

Zhang Zhe and Gu Chenyan

Suning Group launched Suning.com when its chain stores were developing at the highest speed, realizing the transformation to an Internet retailer. Suning continued to…

Abstract

Suning Group launched Suning.com when its chain stores were developing at the highest speed, realizing the transformation to an Internet retailer. Suning continued to follow the growth strategy of “Technological transformation and Smart Services”, and was renamed Suning Commerce Co. Ltd. It launched a business model of “e-commerce + stores + retail service providers”. Riding on the brand new O2O business model, Suning is thinking and practicing from simple donation to actual implementation, from constructing public welfare network to extending CSR ecosystem in a bid to advance towards deeper and more extensive Internet economy, and to create greater social value.

Details

Management School, Fudan University, vol. no.
Type: Case Study
ISSN: 2632-7635
Published by: Management School, Fudan University

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Article
Publication date: 1 June 2015

Bing Wu and Chenyan Zhang

– The purpose of this study is to design a trust-based knowledge-sharing framework based on the characteristics of the e-learning community.

Abstract

Purpose

The purpose of this study is to design a trust-based knowledge-sharing framework based on the characteristics of the e-learning community.

Design/methodology/approach

The interaction network is constructed to illustrate the relationships between knowledge-sharing agents and objects. Then, a trust evaluation method for knowledge sharing is proposed based on identified agent types and object types. Three sub-methods are included in the model to provide the trust-level references between agents.

Findings

This study develops strategies based on proposed diagnosis framework to improve the willingness of knowledge sharing in the e-learning community. Finally, the authors apply the proposed diagnosis framework to a case study in China to propose strategies for the development of inter-organization knowledge sharing via e-learning community.

Originality/value

Previous research on e-learning community strategies has generally suggested broad guidelines without diagnosing the current trust status. The purpose of this study is to design a trust-based knowledge-sharing framework based on the characteristics of the e-learning community.

Details

The Electronic Library, vol. 33 no. 3
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 30 July 2020

Chenyan Gu, Yunjie Calvin Xu and Minghui Yao

This study identifies a new type of advertising, sponsored ad forwarding, in microblog contexts. It tests the effectiveness of designs of a message with an ad with regard…

Abstract

Purpose

This study identifies a new type of advertising, sponsored ad forwarding, in microblog contexts. It tests the effectiveness of designs of a message with an ad with regard to receivers who are purely online friends or offline friends.

Design/methodology/approach

In the main experiment, a three-by-two experimental design was employed. By random assignment, message senders forwarded an ad with either an other-oriented or a self-oriented message to a group of offline friends or purely online friends. In the control group, there was no message accompanying the ad. The data of 218 effective sender-receiver dyads were collected and compared.

Findings

The results show that a message with an other-oriented appeal is more effective than one with a self-oriented appeal for dyads with an offline relationship, and a message with a self-oriented appeal is more effective than one with an other-oriented appeal for dyads with a purely online relationship. Overall, the use of appeals significantly boosts ad effectiveness.

Originality/value

This study identifies a new type of marketing practice in social media, namely sponsored ad forwarding. It also proposes appeal orientation as a novel type of message content design. It shows how to apply the right appeal orientation to the right receiver groups, that is, offline or purely online friends.

Details

Internet Research, vol. 30 no. 6
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 3 May 2011

Lulu Peng, Jianchang Li, Tianhui Ren, Hua Wu and Chenyan Ma

The purpose of the research was to test whether the novel synthesized additive TEAT can be a substitution for the traditional additive ZDDP partly or entirely in mineral oil.

Abstract

Purpose

The purpose of the research was to test whether the novel synthesized additive TEAT can be a substitution for the traditional additive ZDDP partly or entirely in mineral oil.

Design/methodology/approach

The extreme pressure, antiwear (AW) and friction reducing property of TEAT was examined, the tribological property of the combination of TEAT and ZDDP was also examined. The worn surfaces of the steel balls were observed using a polarizing optical microscope and x‐ray absorption near edge structure spectroscopy.

Findings

The results show that: TEAT can enhance the PB value of the base oil obviously; TEAT shows better AW performance than ZDDP in high load and a wide range of concentration, it shows better friction‐reducing performance than ZDDP in high load and all the concentration tested; TEAT alone can provide a better AW and friction reducing property than ZDDP and the combination of TEAT and ZDDP; and the tribochemical reaction occurs between novel compound and metallic surface, generating sulfur containing layer mainly exists in the form of FeS.

Originality/value

These findings indicate that TEAT presents better tribological properties than ZDDP in a wide range of practical conditions. TEAT may be a substitute for ZDDP in the future.

Details

Industrial Lubrication and Tribology, vol. 63 no. 3
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 1 December 2001

George Stylios

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that…

Abstract

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that, within the newer research areas under the microscope of the community involved, technical textiles focuses on new, ‘smart’ garments and the initiatives in this field in both the UK and the international community at large. Covers this subject at length.

Details

International Journal of Clothing Science and Technology, vol. 13 no. 6
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 1 December 2004

George K. Stylios

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…

Abstract

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 16 no. 6
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 26 June 2019

Mamta Kayest and Sanjay Kumar Jain

Document retrieval has become a hot research topic over the past few years, and has been paid more attention in browsing and synthesizing information from different…

Abstract

Purpose

Document retrieval has become a hot research topic over the past few years, and has been paid more attention in browsing and synthesizing information from different documents. The purpose of this paper is to develop an effective document retrieval method, which focuses on reducing the time needed for the navigator to evoke the whole document based on contents, themes and concepts of documents.

Design/methodology/approach

This paper introduces an incremental learning approach for text categorization using Monarch Butterfly optimization–FireFly optimization based Neural Network (MB–FF based NN). Initially, the feature extraction is carried out on the pre-processed data using Term Frequency–Inverse Document Frequency (TF–IDF) and holoentropy to find the keywords of the document. Then, cluster-based indexing is performed using MB–FF algorithm, and finally, by matching process with the modified Bhattacharya distance measure, the document retrieval is done. In MB–FF based NN, the weights in the NN are chosen using MB–FF algorithm.

Findings

The effectiveness of the proposed MB–FF based NN is proven with an improved precision value of 0.8769, recall value of 0.7957, F-measure of 0.8143 and accuracy of 0.7815, respectively.

Originality/value

The experimental results show that the proposed MB–FF based NN is useful to companies, which have a large workforce across the country.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 12 no. 3
Type: Research Article
ISSN: 1756-378X

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Article
Publication date: 1 November 2018

Samuel Ogbeibu, Abdelhak Senadjki and Tan Luen Peng

The purpose of this paper is to elicit a conceptual understanding of the moderating effect of trustworthiness on the relationship between organisational culture and…

Abstract

Purpose

The purpose of this paper is to elicit a conceptual understanding of the moderating effect of trustworthiness on the relationship between organisational culture and employee creativity.

Design/methodology/approach

This study is theoretical in nature and draws conceptual insights from an integration of theoretical and conceptual underpinnings: the competing values framework, trustworthiness from the integrative model of organisational trust and the componential theory of individual creativity.

Findings

Trustworthiness plays a major role in influencing the degree at which managers engender employee creativity. This study postulates that clan and adhocracy organisational culture dimensions have a positive impact on employee creativity, while market and hierarchy organisational culture dimensions have negative impacts on employee creativity. Employee creativity would be engendered if organisational cultures are tailored towards improving the ability of employees. Engendering of employee creativity is contingent on an acceptable degree of benevolence and integrity expressed between managers and their respective employees.

Originality/value

By integrating several methodological underpinnings to produce a multidimensional model for engendering employee creativity, from the lens of a supportive organisational culture, this study offers novel insights for both managerial practice and actions.

Details

American Journal of Business, vol. 33 no. 4
Type: Research Article
ISSN: 1935-5181

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