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Article
Publication date: 31 May 2022

Yung-Ming Cheng

The purpose of this study is to propose the research model integrating the expectation-confirmation model with the views of learning engagement (LE) and extending DeLone and…

1062

Abstract

Purpose

The purpose of this study is to propose the research model integrating the expectation-confirmation model with the views of learning engagement (LE) and extending DeLone and McLean information systems (IS) success model to examine whether quality determinants as antecedents to students' beliefs can influence students' continuance intention of massive open online courses (MOOCs).

Design/methodology/approach

Sample data for this study were collected from students enrolled in a comprehensive university in Taiwan. A total of 600 questionnaires were distributed, and 363 (60.5%) useable questionnaires were analyzed using structural equation modeling in this study.

Findings

This study proved that students' perceived knowledge quality, system quality, interface design quality, learner–instructor interaction quality, and collaboration quality all positively caused students' perceived usefulness, confirmation and LE in MOOCs, which jointly explained students' satisfaction with MOOCs and subsequently resulted in students' continuance intention of MOOCs.

Originality/value

This study fully evaluates IS-related and interaction-related quality determinants via an understanding of students' state of LE in explaining students' continuance intention of MOOCs that is difficult to expound with only their utilitarian perception of MOOCs. Hence, this study contributes to deep insights into an all-round quality evaluation in the field of MOOCs continuance intention and takes extrinsic and intrinsic motivators into account in the theoretical development of MOOCs continuance intention to acquire a more comprehensive and robust analysis.

Open Access
Article
Publication date: 31 December 2004

Cheng Wang

A core employment market based on modem information and communications technology (ICT) and human resources (HR) management can fundamentally overcome the shortcomings of a…

Abstract

A core employment market based on modem information and communications technology (ICT) and human resources (HR) management can fundamentally overcome the shortcomings of a traditional employment market, in which the problems of an imbalance in the relationship between employers and employees are antagonistically alleviated by independent trade unions and other similar means. Core employment means the portion of total employment closely related to modem entrepreneurial innovation - the employment of directly or indirectly aiding in conducting, promoting, protecting and expanding innovation with entrepreneurship. The severe industrial conflicts existing currently in Korea and China can probably be resolved by economic and social measures other than confrontational trade unions, as long as the efforts are made in an expansion of core employment by the government, enterprises and individuals.

Details

Journal of International Logistics and Trade, vol. 2 no. 2
Type: Research Article
ISSN: 1738-2122

Keywords

Article
Publication date: 24 August 2022

Jie Gao, Tao Wang, Yu Jia and Cheng Lu Wang

Drawing on institutional theory, this study seeks to advance the understanding of how the indirect effect of exporters' adoption of an international adaptation strategy on export…

Abstract

Purpose

Drawing on institutional theory, this study seeks to advance the understanding of how the indirect effect of exporters' adoption of an international adaptation strategy on export performance via enhanced legitimacy is differently moderated by formal and informal institutional distances from the host country market.

Design/methodology/approach

Survey data were collected from a sample of 251 exporters in China and analyzed with a multiple regression model to test the hypotheses.

Findings

Exporters' use of an international adaptation strategy affects their perceived legitimacy, which in turn influences their export performance. Moreover, formal institutional distance strengthens the indirect effect of an international adaptation strategy on export performance via legitimacy, whereas informal institutional distance weakens this indirect effect.

Originality/value

The study contributes to the knowledge of how and when adoption of an international adaptation strategy by exporters benefits export performance from an institutional perspective.

Details

International Marketing Review, vol. 39 no. 6
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 8 May 2023

Sigen Song, Hengqin Wang and Cheng Lu Wang

Secret consumption refers to consumption of a product in a private situation, with the intent or behavior of hiding the consumption from others. This study contributes to the…

Abstract

Purpose

Secret consumption refers to consumption of a product in a private situation, with the intent or behavior of hiding the consumption from others. This study contributes to the secret consumption literature by identifying the antecedents of secret consumption along with the explaining mechanism and boundary condition.

Design/methodology/approach

An online study with experiment design was conducted to examine the impact of extroversion/introversion, self-presentation and product scarcity on secrete consumption.

Findings

The results show that consumer extraverted disposition and the self-presentation motive negatively influence secret consumption intention and suggest this relationship is explained by the self-presentation need. The findings also revealed that perceived product scarcity attenuated the negative impact of extraversion and self-presentation on secret consumption intention.

Research limitations/implications

The findings provide interesting insights into advertising and retailing. In recognizing that secret consumption is a prevalent phenomenon in consumer behavior that may improve actual consumer product evaluation and preference, retailers or brand managers may encourage consumers to consume secretly.

Originality/value

This empirical study is a first attempt to explore the antecedents, mediating mechanism and boundary condition of consumer intention to engage in secrete consumption. The findings of the study provide important implication to theoretical development and managerial applications in advertising and retailing.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 11
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 10 July 2017

Jiaxun He and Cheng Lu Wang

The purpose of this paper is to investigate the influence of incorporating Chinese elements in global brands on consumer purchase likelihood.

5346

Abstract

Purpose

The purpose of this paper is to investigate the influence of incorporating Chinese elements in global brands on consumer purchase likelihood.

Design/methodology/approach

Six global brand products from three categories that utilized Chinese elements are used to test hypotheses. The Total Effect Moderation Model is used to analyze by combining moderation and mediation under a general analytical framework.

Findings

The results show that cultural compatibility has direct positive effect, in addition to an indirect effect (through local iconness) on purchase likelihood. Meanwhile, consumer cultural identity is found to moderate the impact of brand local iconness on purchase likelihood.

Practical implications

Evaluation and improvement of cultural compatibility in a global brand that incorporates Chinese elements is recommended for multinational marketers entering Chinese consumer markets. Meanwhile, marketers should pay attention to consumer cultural identity in the market segmentation process.

Originality/value

This paper takes a unique perspective to investigate whether and how global brands can succeed when adding local cultural elements to the product design, packaging and promotion in emerging markets like China.

Details

International Marketing Review, vol. 34 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 28 August 2020

Qingying Wang, Rongjun Cheng and Hongxia Ge

The purpose of this paper is to explore how curved road and lane-changing rates affect the stability of traffic flow.

193

Abstract

Purpose

The purpose of this paper is to explore how curved road and lane-changing rates affect the stability of traffic flow.

Design/methodology/approach

An extended two-lane lattice hydrodynamic model on a curved road accounting for the empirical lane-changing rate is presented. The linear analysis of the new model is discussed, the stability condition and the neutral stability condition are obtained. Also, the mKdV equation and its solution are proposed through nonlinear analysis, which discusses the stability of the extended model in the unstable region. Furthermore, the results of theoretical analysis are verified by numerical simulation.

Findings

The empirical lane-changing rate on a curved road is an important factor, which can alleviate traffic congestion.

Research limitations/implications

This paper does not take into account the factors such as slope, the drivers’ characters and so on in the actual traffic, which will have more or less influence on the stability of traffic flow, so there is still a certain gap with the real traffic environment.

Originality/value

The curved road and empirical lane-changing rate are researched simultaneously in a two-lane lattice hydrodynamic models in this paper. The improved model can better reflect the actual traffic, which can also provide a theoretical reference for the actual traffic governance.

Details

Engineering Computations, vol. 38 no. 4
Type: Research Article
ISSN: 0264-4401

Keywords

Article
Publication date: 6 March 2017

Cheng-Chi Tai, Wei-Cheng Wang and Yuan-Jui Hsu

This study aims to establish a dynamic process model of an electromagnetic thermotherapy system (ETS) to predict the temperature of a thermotherapy needle.

Abstract

Purpose

This study aims to establish a dynamic process model of an electromagnetic thermotherapy system (ETS) to predict the temperature of a thermotherapy needle.

Design/methodology/approach

The model is used for real-time predicting the static and dynamic responses of temperature and can therefore provide a valuable analysis for system monitoring.

Findings

The electromagnetic thermotherapy process is a nonlinear problem in which the system identification is implemented by a neural network identifier. It can simulate the input/output relationship of a real system with an excellent approximation ability to uncertain nonlinear system. A system identifier for an ETS is analyzed and selected with recurrent neural networks models to deal with various treatment processes.

Originality/value

The Elman neural network (ENN) prediction model on ETS proposed in this study is an easy and feasible method. Comparing two situations of inputs with more and fewer data, both are trained to present low mean squared error, and the temperature response error appears within 15 per cent. The ENN, with the advantages of simple design and stable efficacy, is useful for establishing the temperature prediction model to ensure the security in the thermotherapy.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 36 no. 2
Type: Research Article
ISSN: 0332-1649

Keywords

Article
Publication date: 28 January 2021

Cheng Lu Wang, Dorothy Yen and Bradley R. Barnes

114

Abstract

Details

International Marketing Review, vol. 38 no. 1
Type: Research Article
ISSN: 0265-1335

Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 6
Type: Research Article
ISSN: 1355-5855

Article
Publication date: 7 May 2020

Jingyuan Wan, Yun Le, Ge Wang, Nini Xia and Xiaoxue Liu

Following the call to explore what leadership theory could be applicable in temporary organizations, the purpose of this study was to develop an integrative model linking the…

1090

Abstract

Purpose

Following the call to explore what leadership theory could be applicable in temporary organizations, the purpose of this study was to develop an integrative model linking the effects of paternalistic leadership styles (i.e. authoritarian, benevolent and moral) on the behavioral integration (BI) of top management teams (TMTs) in megaproject settings.

Design/methodology/approach

The performance of the research model was tested based on empirical data collected from a sample of 43 megaproject TMTs.

Findings

The results show that the moral leadership style can significantly stimulate the BI of TMTs, whereas authoritarian leadership has a negative impact and benevolent leadership has no significant impact. Furthermore, trust in leader plays a partial mediating role between paternalistic leadership and BI, and the power distance value of TMT positively moderates the links between authoritarian and moral leadership styles and BI.

Research limitations/implications

The TMT sample was drawn from China's megaprojects, most of which have global influence (e.g. Hong Kong–Zhuhai–Macao Bridge and Shanghai Expo), but the sampling approach limits the generalizability of the research findings to other contexts.

Originality/value

This study introduces the concept of BI into the realm of megaproject management and provides a novel perspective (i.e. paternalistic leadership) for exploring its antecedents. The findings, therefore, contribute to the literature by broadening the megaproject management research with a microfoundation perspective and by extending the extant paternalistic leadership in the context of temporary organizational settings.

Details

International Journal of Managing Projects in Business, vol. 13 no. 5
Type: Research Article
ISSN: 1753-8378

Keywords

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