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Article
Publication date: 1 July 2012

Lung Hung Chen, Mei-Yen Chen, Yun-Ci Ye, I-Wu Tung, Chih-Fu Cheng and Shen Tung

The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that…

Abstract

The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.

Details

International Journal of Sports Marketing and Sponsorship, vol. 13 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 October 2012

Chih-Fu Cheng, Lung Hung Chen, Mei-Yen Chen and Wan-Chen Lu

Watching sporting events is a popular leisure activity. However, in the context of sports marketing, little is known about the mechanism that determines fans' game-attending…

Abstract

Watching sporting events is a popular leisure activity. However, in the context of sports marketing, little is known about the mechanism that determines fans' game-attending behaviour. This study aims to investigate fan participation in the context of baseball, using the theory of planned behaviour. The 623 subjects of this study were recruited from the Chinese Professional Baseball League in Taiwan. The structural equation indicates that attitude and perceived behavioural control will have an influence on gameattending behaviour through behavioural intention. However, subjective norms do not significantly predict behavioural intention, nor do perceived behavioural controls significantly predict game-attending behaviour. The results are discussed in terms of their applicability to fan behaviour.

Details

International Journal of Sports Marketing and Sponsorship, vol. 14 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 5 April 2013

Yunhui Mei, Gang Chen, Xin Li, Guo‐Quan Lu and Xu Chen

The purpose of this paper is to determine: how much the residual curvature could be formed in sintered nano‐silver assembly when it is cooled to room temperature from the…

Abstract

Purpose

The purpose of this paper is to determine: how much the residual curvature could be formed in sintered nano‐silver assembly when it is cooled to room temperature from the sintering temperature (normally 275°C); how the cyclic temperature load affects the residual curvature or stresses in sintered joint. Then the stress level and the reliability of sintered nano‐silver for high‐temperature applications can be understood.

Design/methodology/approach

5 mm * 2.5 mm silicon chip was bonded with 96 per cent Al2O3 substrate by sintering nanosilver paste. An optical system was developed to measure the curvature of the sintered assemblies. Reliability of the sintered assemblies was evaluated by temperature cycling of −40∼125°C. Finite element analysis was employed to simulate the behavior of the joint subjected to the temperature cycling from −40°C to 125°C by ANSYS. SEM images were taken to investigate the impact of temperature cycling on the reliability of sintered silver attachment.

Findings

This residual bending at room temperature was found concave towards the substrate (alumina) side. Also, with the bondline thickness increasing, the residual curvature decreases obviously. The severity of the residual bending in all the structures was mitigated to some extent with increasing number of cycles. There is no crack in the joint with the thickness of 25 μm. The drop of the residual curvature of the samples with bondline of 25 μm is caused mainly by stress relaxation in sintered silver before 300 cycles. Sample with thicker bondline is more susceptible to thermal cycling for the structure bonded with nanosilver than that with thinner bondline. The poor quality of bonding is due to the thicker sintered joint, which means that sintered nanosilver is not suitable for die‐attachment requiring thick bondline.

Originality/value

The paper describes: how a precise optical system was developed to measure the residual curvature of the sintered assemblies; how the evolution of the residual curvature of the sintered assembly with the temperature cycling was obtained by both experiment and simulation; and how microstructures of the sintered silver joint were analyzed for as‐sintered assembly and the sintered assembly after temperature cycling.

Details

Soldering & Surface Mount Technology, vol. 25 no. 2
Type: Research Article
ISSN: 0954-0911

Keywords

Article
Publication date: 13 March 2009

Jian‐Shen Chen, Mei‐Ching Chen, Wen‐Ju Liao and Tsung‐Hsien Chen

The solvency of insurance companies is closely related to the policyholders, and consequently regulators in Taiwan pay considerable attention to this area. Several studies have…

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Abstract

Purpose

The solvency of insurance companies is closely related to the policyholders, and consequently regulators in Taiwan pay considerable attention to this area. Several studies have demonstrated a close correlation among capital structure, operational risk and profitability. This study seeks to provide evidence regarding the influence of capital structure and operational risk on profitability of the life insurance industry in Taiwan.

Design/methodology/approach

Structural equation modeling, which involves factor‐analysis and path‐analysis, is used to justify the relationship among capital structure, operational risk and profitability. Adding the macroeconomic latent variable to the model as a control variable demonstrates that the macroeconomic latent variable positively influences capital structure, operational risk and profitability.

Findings

The study leads to four key findings. First, according to the empirical result, the research model has excellent goodness‐of‐fit. That is to say, using multiple financial indices suitably measures the specific financial factors. Second, the capital structure exerts a negative and significant effect on operational risk. Third, there is no reciprocal relationship but a one‐way effect between capital structure and operational risk. Fourth, the operational risk exerts a negative and significant effect on profitability.

Practical implications

The empirical result shows the profitability decreased with the higher equity ratio. Hence, the regulatory organizations must urge insurance companies to effectively diversify their investments and employ risk avoidance strategies. Effective use of hedging and diversifying will help to divide risk and create financial revenue.

Originality/value

The study proposes that the government should loosen investment restrictions and develop other instruments to assist risk‐based capital in checking the financial condition of insurance companies.

Details

Journal of Modelling in Management, vol. 4 no. 1
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 30 October 2009

Shih‐Chih Chen, Huei‐Huang Chen and Mei‐Fang Chen

Self‐service technologies (SSTs) allow customers to offer their own service encounters via the interaction of electronic service interfaces or machines rather than by interacting…

6655

Abstract

Purpose

Self‐service technologies (SSTs) allow customers to offer their own service encounters via the interaction of electronic service interfaces or machines rather than by interacting with a firm's service personnel. This paper aims to develop an integrated model designed to predict and explain an individual's continuous use of SSTs based on the concepts of technology readiness (TR), technology acceptance model (TAM), and theory of planned behavior (TPB).

Design/methodology/approach

The participants are from 481 SST users as the sample finally. Structural equation modeling is applied to demonstrate the stability of the proposed model and the results of hypotheses testing.

Findings

This paper finds that consumers' satisfaction significantly influences continuance intention, while the perceived usefulness, perceived ease of use, subjective norm (SN), and perceived behavioral control (PBC) simultaneously influence satisfaction. Optimism and innovativeness are also the significant motivators of satisfaction. However, TR's inhibitors (discomfort and insecurity) have no significantly negative influence on continuance intention towards adopting SST services.

Research limitations/implications

Different from previous SSTs studies, this paper suggests that SN and PBC play critical factors in users' adoption at SSTs encounters. However, additionally empirical evidences should be discussed why the inhibitors (discomfort and insecurity) of TR have no effect.

Originality/value

This paper proposes a comprehensive model to synthesize the essence of TR, TAM, and TPB for explaining customers' continuous intention of SSTs.

Details

Industrial Management & Data Systems, vol. 109 no. 9
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 5 January 2015

Mei-Fang Chen and Chia-Lin Lee

As huge environmental impacts caused by the coffee industry are significant and controversial in the course from cultivation to consumption, the purpose of this paper is to…

8543

Abstract

Purpose

As huge environmental impacts caused by the coffee industry are significant and controversial in the course from cultivation to consumption, the purpose of this paper is to investigate whether or not different types of green claims based on the product lifecycle can lead to different extents of green psychological variables including purchase intention.

Design/methodology/approach

The green claims of Starbucks were chosen as the research target for this study not only because the coffee chain store is working on the “Starbucks” Shared Planet’ program, which makes a commitment to do business in ways that are good for people and the planet, but also because such a program can be categorized into three major green message elements on the basis of the product lifecycle. A total of 920 valid self-reported questionnaires collected in Taiwan were used for this empirical analysis.

Findings

One-way ANOVA results reveal that all of the three green claims of Starbucks can lead to consumers building up the same level of green brand image of this company, with “ethical sourcing” significantly possessing more impacts on the other green psychological variables (i.e. green trust, green satisfaction, green brand equity, and green purchase intention).

Practical implications

The empirical results and findings from this study are helpful to the coffee industry marketers if they, in formulating various promotion campaigns, can communicate with the consumers with an eye to increasing their green brand image and other green psychological variables, including green purchase intention.

Originality/value

This study is among the first to introduce different types of green claims on a basis of the product lifecycle to examine whether or not consumers’ green psychological variables will be different.

Details

British Food Journal, vol. 117 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 9 November 2012

Chien‐Yuan Chen, Kun‐Huang Yu and Mei‐Ying Chen

The aim of this project is to modify and test the executive model of professional teacher training of disaster prevention education.

1901

Abstract

Purpose

The aim of this project is to modify and test the executive model of professional teacher training of disaster prevention education.

Design/methodology/approach

A three‐level teacher‐training program for disaster prevention education and training curricula is designed for campus disaster mitigation. The designed disaster prevention education in schools focus on the awareness of disasters, attitude toward prevention, preparation beforehand, appropriate countermeasures, scheduled drills, establishment of community‐based prevention units, participation, training programs for teachers, safety warning signs for public buildings, and research on disaster prevention.

Findings

The accomplishment of the project includes: the design of a systematic license procedure for disaster prevention for the leading‐level, county‐level, and campus‐level; the design of a systematic curricula for teacher training of disaster prevention and training campus‐level teachers; and the evaluation of the efficiency and performance of the teacher‐training program for disaster prevention education.

Originality/value

A three‐level teacher‐training program for disaster prevention education and training curricula is designed. Statistics analysis of training and learning efficiency evaluation by trainee shows that the designed courses are efficient and practical. The project cultured 310 campus‐level disaster prevention teachers and more than 1,000 licensed teachers trained that follow the training program in Taiwan.

Details

Disaster Prevention and Management: An International Journal, vol. 21 no. 5
Type: Research Article
ISSN: 0965-3562

Keywords

Article
Publication date: 8 August 2008

Joe Ying Chin Yang and Yu Mei Chen

The paper seeks to examine nature‐based tourism (NBT) impacts from business managers' perceptions in economic, cultural and environmental aspects and understands the relationship…

1722

Abstract

Purpose

The paper seeks to examine nature‐based tourism (NBT) impacts from business managers' perceptions in economic, cultural and environmental aspects and understands the relationship among socio‐demographic characteristics, type and level of involvement and participants' perception of impacts.

Design/methodology/approach

The paper uses social exchange theory to explain costs/benefits in each aspect. Several indicators including social‐demographic characteristics, attitudes toward the government, types and level of involvement are used to analyze costs/benefits of tourism impacts.

Findings

NBT has a moderate impact on participants' business – contributing approximately 30 per cent of their annual sales and 31 per cent of customers. Business managers believe benefits to the social/cultural environment are the most apparent impact in I‐Lan, followed by economic benefits. Participants believe that county government does well in tourism planning, and they believe that they could influence county government's tourism planning.

Research limitations/implications

Tourism related businesses are purposely chosen for this study. Thus, the findings cannot be inferred to a larger population.

Practical implications

The findings support the usefulness of social exchange theory in costs/benefits aspects. County government might change its role from top‐down decision‐making style to co‐partner with local business people.

Originality/value

The paper provides insights into understanding of business managers' perceived impacts. Therefore, county tourism planners and researchers can have a more efficient and holistic management of NBT in the region.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 2 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 1 August 2004

Mei H. Chen and Brian H. Kleiner

This article discusses the pay packages of executive officers at internetrelated business. Generally, the executives’ total compensation include salary, bonuses, commissions…

1373

Abstract

This article discusses the pay packages of executive officers at internetrelated business. Generally, the executives’ total compensation include salary, bonuses, commissions, stock options, and other financial compensation, such as forgiveness of loans, automobile expenses, etc. The 70 to 80 percent of the CEOs’ compensations are from gains of exercising stocks. In this tumbling market, shareholders are suffering the loss from the declining stock prices. However, many CEOs are still left with a mountain of wealth. Meanwhile, the board of directors also raises the stock options to retain their top talents even to those who are under‐performing. Besides CEOs’ compensations, we will also compare the CEO pay with non‐CEO pay packages. The CEOs compensations are still the highest. Furthermore, the average CEO made 42 times the average hourly worker’s pay in 1980, 85 times in 1990, and a staggering 531 times in 2000. Many shareholders are against these out of control pay packages. We conclude that it is time to review the process of determining the CEOs compensation, and that the significant presence of pay‐by‐performance should be taken into account in any examination of the practice and regulation of corporate governance.

Details

Management Research News, vol. 27 no. 8/9
Type: Research Article
ISSN: 0140-9174

Keywords

Article
Publication date: 25 September 2020

Angie Chung, Hongjoo Woo and Kangbok Lee

There is a growing interest in the way non-profit organizations can use Twitter strategically to communicate their message, but little attention has been paid to the way content…

Abstract

Purpose

There is a growing interest in the way non-profit organizations can use Twitter strategically to communicate their message, but little attention has been paid to the way content categories and features may facilitate retweets of messages of a non-profit organization that targets women as its audience. Based on stakeholder theory, this study aims to fill this gap by analyzing Women Who Code (WWC)'s tweets to examine whether there are any differences in the number of retweets with respect to the content categories (information, community or action) and features (hashtags, emojis, photos, videos and URLs) in its Twitter communications.

Design/methodology/approach

WWC's original tweets that were posted during a one-year period from February 20, 2018 to February 20, 2019 were collected using a Twitter analytics tool. The content categories for each tweet were coded, and the number of hashtags and emojis used and the inclusion of photos, videos and URLs were noted. A negative binomial regression model was used to address the research questions.

Findings

The findings showed that with respect to the content categories, community and action-based tweets were retweeted less frequently than informational tweets. With respect to the content features, the results showed that using emojis or URLs in a tweet affected retweets positively, while including hashtags or a video affected them negatively. Further, using photos or images in a tweet had no significant effect on retweets.

Originality/value

These findings contribute to our understanding of non-profit organizations' use of Twitter and provide practical implications for the way non-profit organizations that target female audiences interested in technology can disseminate their messages more strategically.

Details

Journal of Communication Management, vol. 25 no. 1
Type: Research Article
ISSN: 1363-254X

Keywords

11 – 20 of over 1000