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Article
Publication date: 27 July 2023

Jun-Cheng Chen and Sylvain Sénéchal

Search engine optimization (SEO) has long been a key topic in marketing research, but there are very few studies addressing SEO success and brand equity (BE). Thus, this study…

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Abstract

Purpose

Search engine optimization (SEO) has long been a key topic in marketing research, but there are very few studies addressing SEO success and brand equity (BE). Thus, this study aims to investigate the interdependence of SEO success and BE, with a specific focus on small- and medium-sized enterprises (SMEs).

Design/methodology/approach

The study involved conducting interviews with SEO and digital marketing experts, followed by a comprehensive analysis of their responses to investigate the mutual association between BE and SEO. The analysis of the interview data was conducted using the grounded theory approach.

Findings

The placement of a brand on top of search engine results is perceived as an indication of its credibility by searchers. Well-established brands tend to have superior SEO performance due to the impact of search algorithms and their powerful brand recognition. Lesser-known brands should improve their SEO performance to enhance their BE.

Practical implications

This study makes a significant contribution to the understanding of the interdependence between SEO and BE. Specifically, this study provides SMEs with effective SEO strategies to enhance their BE in the future.

Originality/value

This study presents unprecedented findings on the reciprocal relationship between SEO success and BE. The study also highlights the potential risk for SMEs of falling into a negative spiral due to poor SEO performance and offers practical business solutions to address this issue.

Details

European Business Review, vol. 35 no. 5
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 15 May 2019

Xiaoning Li, Xinbo Liao, Qingwen Zhong, Kai Zheng, Shaoxing Chen, Xiao-Jun Chen, Jin-Xiu Zhu and Hongyuan Yang

The purpose of this paper is to analyze the influencing factors of patients’ financial burden through a case study of hospital on public‒private partnerships (PPP) model (Chaonan…

Abstract

Purpose

The purpose of this paper is to analyze the influencing factors of patients’ financial burden through a case study of hospital on public‒private partnerships (PPP) model (Chaonan Minsheng Hospital of Guangdong Province) and provide some useful information to policymakers for better development of hospitals on PPP model.

Design/methodology/approach

There are total six indicators that are defined as patients’ financial burden, basing on the policy of “indicators of medical quality management and control on the third level large general hospital (2011 edition),” issued by Chinese Government. In total, 23 potentially influencing factors of patients’ financial burden for hospital on PPP model were chosen from the above policy. The five-year (2007‒2011) data for the above 29 indicators come from statistic department of hospital on PPP model. Grey relational analysis (GRA) was applied to analyze the influencing factors of patients’ financial burden for hospital on PPP model.

Findings

A clear rank of influencing factors of patients’ financial burden is obtained and suggestions are provided from results of GRA, which provide reference for policymakers of hospital on PPP model. The five main influencing factors of patients’ financial burden for hospital on PPP model, in sequence, are rescuing critical ill patients on emergency, rescuing critical ill inpatients, inpatient bed occupancy rate, working days per bed and medical building area.

Originality/value

The study on the influencing factors of patients’ financial burden for hospital on PPP model not only provides decision-making for policymaker of hospital and controlling of medical expenditure but also contributes to release patients’ financial burden for hospitals on PPP model.

Details

Grey Systems: Theory and Application, vol. 9 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 15 August 2023

Huafei Wei, Jun Chen, Muhammad Adnan Zahid Chudhery and Wenjie Fang

The authors examined how the identification mechanism of the innovation performance of knowledge employees is affected by empowering leadership by influencing the organizational…

Abstract

Purpose

The authors examined how the identification mechanism of the innovation performance of knowledge employees is affected by empowering leadership by influencing the organizational identification and the moderating effect of leaders on the role expectation of knowledge employees as an essential innovation subject.

Design/methodology/approach

The authors employed a mixed-method research approach. The authors collected data from 378 knowledge employees and managers in 20 companies in China's Yangtze River Delta cities. The authors analyzed data using multiple regression analysis forecasting methods.

Findings

The authors found that there was an inverted U-shaped relationship between empowering leadership and the innovation performance of knowledge employees; organizational identity played a partial mediating role between empowering leadership and the innovation performance of knowledge employees; role expectation of leaders on the innovation behavior of employees regulated the relationship between the organizational identity and innovation performance of knowledge employees.

Originality/value

This study extends the literature on empowering leadership and innovation performance. This study empirically examines the mediating effect of organizational identity between empowering leadership and innovation performance. In addition, this study empirically examines how empowered leaders' expected innovation level moderates the association between organizational identity and innovation performance.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 7 August 2017

Jun Chen, Yi Chen and Bart Frijns

The aim of this study is to examine the tracking performance and tracking error (TE) of New Zealand exchange traded fsunds (ETFs).

Abstract

Purpose

The aim of this study is to examine the tracking performance and tracking error (TE) of New Zealand exchange traded fsunds (ETFs).

Design/methodology/approach

The authors use regression methods and cointegration analysis to examine tracking performance. Multivariate regressions are used to examine the determinants of TE.

Findings

At the daily frequency, the authors observe that the ETFs have substantially different exposures to their underlying indexes from what they should be, which is confirmed by cointegration analysis. At the monthly frequency, tracking performance improves but still shows significant differences between the ETF and its underlying index. When the authors examine the TEs of the ETFs, the authors observe that these are substantial and that there is considerable variation in TE. Regression analysis shows that both characteristics of the ETF and the constituents of the index the ETF tracks, as well as the volatility of the underlying benchmark are determinants of the TE of the ETFs.

Originality/value

This is the first study to examine New Zealand-based ETFs. The findings contribute to understanding the performance of these ETFs and are of relevance to academics, investors and the ETF provider.

Details

Pacific Accounting Review, vol. 29 no. 3
Type: Research Article
ISSN: 0114-0582

Keywords

Article
Publication date: 25 April 2019

Jiachun Zheng, Xiao-Jun Chen, Suihong Qiu, Sifeng Liu and Shaoxing Chen

The purpose of this paper is to explore the method of clinical department classification in comprehensive hospital to provide a scientific management reference in performance…

Abstract

Purpose

The purpose of this paper is to explore the method of clinical department classification in comprehensive hospital to provide a scientific management reference in performance evaluation.

Design/methodology/approach

In order to perform the classification of clinical departments, a grey cluster model was constructed. In this model, the benefit index of each clinical department was analyzed using grey associative analysis, and a superior index was chosen to incorporate in this model. Through the relevancy degree of superior index, the authors confirmed the weight of index, and the quintile threshold was calculated by a quintile method and whitening weight functions were constructed.

Findings

This model, based on grey entropy weight cluster, can reasonably distinguish the merits of clinical departments. From the case we study, neurology?/Cardiovasology?/Integrated disease and Emergency were the optimum assessing department.

Originality/value

The results demonstrated that the index selection, weight determination, whitening weight functions and model construction in this study could provide technique’s reference and application for hospital administrators. It avoids the subjective discrimination and reduces the influence of sample noise, and it is easy to perform while conducting performance evaluation in a comprehensive hospital.

Details

Grey Systems: Theory and Application, vol. 9 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 7 November 2016

Jin-Xiu Zhu, Xue-Rui Tan, Nan Lu, Shao-Xing Chen and Xiao-Jun Chen

The purpose of this paper is to construct a new algorithm of program procedure for medical grey relational method based on SAS software.

Abstract

Purpose

The purpose of this paper is to construct a new algorithm of program procedure for medical grey relational method based on SAS software.

Design/methodology/approach

Based on the SAS environment, the authors construct a new algorithm of program procedure through the following methods: the construction data set, confirmation of the comparison sequence and reference sequence, the original data transformation, calculation of the grey relational coefficient of reference sequence and comparison sequence and calculating the correlation.

Findings

The results show that the novel algorithm of program procedure for medical grey relational method based on SAS software satisfies the properties properly. It also fully confirmed the biggest advantage of the grey relational analysis is that its requirements are not too high for the amount of data, and it does not need to follow the typical distribution.

Originality/value

The paper succeeds in constructing a novel algorithm of program procedures for medical grey relational method and providing a valuable tool for solving similar problems.

Details

Grey Systems: Theory and Application, vol. 6 no. 3
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 8 July 2022

Da Teng, Yun-Wen Feng, Jun-Yu Chen and Cheng Lu

The purpose of this paper is to briefly summarize and review the theories and methods of complex structures’ dynamic reliability. Complex structures are usually assembled from…

Abstract

Purpose

The purpose of this paper is to briefly summarize and review the theories and methods of complex structures’ dynamic reliability. Complex structures are usually assembled from multiple components and subjected to time-varying loads of aerodynamic, structural, thermal and other physical fields; its reliability analysis is of great significance to ensure the safe operation of large-scale equipment such as aviation and machinery.

Design/methodology/approach

In this paper for the single-objective dynamic reliability analysis of complex structures, the calculation can be categorized into Monte Carlo (MC), outcrossing rate, envelope functions and extreme value methods. The series-parallel and expansion methods, multi-extremum surrogate models and decomposed-coordinated surrogate models are summarized for the multiobjective dynamic reliability analysis of complex structures.

Findings

The numerical complex compound function and turbine blisk are used as examples to illustrate the performance of single-objective and multiobjective dynamic reliability analysis methods. Then the future development direction of dynamic reliability analysis of complex structures is prospected.

Originality/value

The paper provides a useful reference for further theoretical research and engineering application.

Details

International Journal of Structural Integrity, vol. 13 no. 5
Type: Research Article
ISSN: 1757-9864

Keywords

Article
Publication date: 3 June 2022

Chengchang Niu, Shiqing Deng, Yu Yan, Leigang Wu, Ran Tao and Jun Chen

The purpose of this paper is to fill the knowledge gap in the microscopic origin of high corrosion resistance in the passivated 316 L stainless steel.

Abstract

Purpose

The purpose of this paper is to fill the knowledge gap in the microscopic origin of high corrosion resistance in the passivated 316 L stainless steel.

Design/methodology/approach

Here, the pitting corrosion potential of the passivated 316 L stainless steel is measured, as well as the non-passivated one. Using the aberration-corrected scanning transmission electron microscopy, the microstructure of the passive film is unambiguously revealed. Combining the electron energy loss spectroscopy with the X-ray photoelectron spectroscopy, the depth profiling analysis is conducted and the variations in composition from the very surface of the passive film to the internal steel are clarified.

Findings

By optimizing the passivation treatment process, the authors significantly increase the pitting corrosion potential of the passivated 316 L stainless steel by 300 mV, compared with the non-passivated one. The passive film features a unique amorphous multilayer structure. On the basis of the depth profiling analysis, the origin of the high corrosion resistance achieved is unraveled, in which the redistribution of elements in the multilayer passive film, especially the enrichment of Cr in the topmost layer and Ni at the film-metal interface, prevent the oxidization of the inner iron of the steel.

Originality/value

This study advances understanding of the nature of the passive film from a microscopic view, which can be helpful for the further improvement of the corrosion resistance performance.

Graphical Abstract

This study introduces a model for the multilayer structure of passive films that reveals the reconstitution of the passive films after the opportune passivation treatments. Due to the redistribution of elements caused by passivation, the enrichment of Cr in the outer layer and Ni near the film-metal interface leads to enhance corrosion resistance performance.

Details

Anti-Corrosion Methods and Materials, vol. 69 no. 5
Type: Research Article
ISSN: 0003-5599

Keywords

Book part
Publication date: 7 January 2015

Abstract

Details

Adoption of Anglo-American Models of Corporate Governance and Financial Reporting in China
Type: Book
ISBN: 978-1-78350-898-3

Open Access
Article
Publication date: 23 May 2022

Xiaofang Ma, Wenming Wang, Gaoguang Zhou and Jun Chen

This study aims to take advantage of the unprecedented anti-corruption campaign launched in China in December 2012 and examine the effect of improved public governance on…

Abstract

Purpose

This study aims to take advantage of the unprecedented anti-corruption campaign launched in China in December 2012 and examine the effect of improved public governance on tunneling.

Design/methodology/approach

This study uses a sample of Shanghai and Shenzhen Stock Exchange listed companies from 2010 to 2014 and conduct regression analyses to investigate the effect of improved public governance attributed to the anti-corruption campaign on tunneling.

Findings

This study finds that the level of tunneling decreased significantly after the anti-corruption campaign, suggesting that increased public governance effectively curbs tunneling. Cross-sectional results show that this mitigating effect is more pronounced for non-SOE firms, especially non-SOE firms with political connections, firms audited by non-Big 8 auditors, firms with a large divergence between control rights and cash flow rights and firms located in areas with lower marketization.

Practical implications

This study highlights the importance of anti-corruption initiatives in improving public governance and in turn reducing tunneling. This study provides important implications for many other emerging economies to improve public governance.

Originality/value

This study contributes to the literature on the role of public governance in constraining corporate agency problems and advances the understanding of the economic consequences of China's anti-corruption campaign in the context of tunneling.

Details

China Accounting and Finance Review, vol. 25 no. 1
Type: Research Article
ISSN: 1029-807X

Keywords

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