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Article
Publication date: 6 June 2008

Hu Shaolin, Sun Guoji, Ouyang Huajiang and Chen Rushan

The purpose of this paper is to present research in detecting and identifying abrupt faults in controlled auto‐regressive (CAR) processes.

Abstract

Purpose

The purpose of this paper is to present research in detecting and identifying abrupt faults in controlled auto‐regressive (CAR) processes.

Design/methodology/approach

Model‐based approach is adopted in this paper. Two series of fault‐tolerant iterative estimators are set up to estimate online the coefficients in a CAR process. Based on these fault‐tolerant estimators, the detailed detecting and identifying algorithms are obtained for not only the pulse‐type faults but also the step‐type faults in CAR process.

Findings

This paper illustrates the useful information that can be obtained from residuals and that can be used to detect pulse‐type faults as well as step‐type faults. A fault‐tolerant recursive estimator for the coefficients of the CAR process is put forward. Using a simple transformation from step‐ to pulse‐type faults, all kinds of diagnosis methods to detect and identify step‐type faults can be used.

Research limitations/implications

Fault‐tolerant estimators and fault detection and identification algorithms are aimed at abrupt faults in CAR processes.

Practical implications

Most of the algorithms given in this paper can be used in many different fields, such as process monitoring, safety control and change detection, etc.

Originality/value

This paper contributes to research of abrupt faults and abrupt changes in a CAR process and emphasizes identification of magnitudes of abrupt faults. The fault‐tolerant estimators are effective not only to detect faults but also to identify safely the coefficients CAR model.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 1 no. 2
Type: Research Article
ISSN: 1756-378X

Keywords

Open Access
Article
Publication date: 24 February 2020

Muhammad Sabbir Rahman, Md Afnan Hossain, Md Rifayat Islam Rushan, Mohammad Tayeenul Hoque and Hasliza Hassan

This study aims to develop and validate a scale for measuring online fashion brand recognition (OFBR).

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Abstract

Purpose

This study aims to develop and validate a scale for measuring online fashion brand recognition (OFBR).

Design/methodology/approach

Given the existing literature on brand, multiple stages of studies were conducted as a part of the scale development process. The OFBR scale was validated by a step-by-step process following the scale validation methodology suggested in the specialised literature.

Findings

The results demonstrate the 25 items of five unique factors that form the OFBR construct and confirm the strong validity of the construct. This finding suggests that the five-dimensional approach (online brand familiarity, online visual simplicity, online aesthetic attraction, online brand emotion and online social reputation) plays important role to form OFBR.

Practical implications

A valid and reliable OFBR scale provides a foundation for broadening the understanding on the important constructs that form OFBR, which is essential for online fashion retailing. Knowledge of the crucial antecedents that influence consumers towards online fashion products can enhance marketers’ capability to position their brands towards their target markets.

Originality/value

The relevance of this study lies in validating the scale for measuring OFBR for the first time in the literature on online fashion brand.

Propósito

Este estudio tiene como objetivo desarrollar y validar una escala para medir el reconocimiento de marcas de moda online (OFBR).

Metodología

Partiendo de la literatura de marca, se llevaron a cabo múltiples estudios como parte del proceso de desarrollo de la escala. La escala OFBR fue validada en un proceso de diversas etapas siguiendo la metodología de validación de escalas sugerida en la literatura especializada.

Hallazgos

Los resultados demuestran los veinticinco ítems de cinco factores únicos que forman el constructo OFBR y confirman la validez del constructo. Este hallazgo sugiere que el enfoque de cinco dimensiones (familiaridad con la marca online, simplicidad visual online, atracción estética online, emoción de la marca online y reputación social online) juega un papel importante en la formación de la OFBR.

Implicaciones prácticas

Una escala OFBR válida y fiable proporciona una base para ampliar la comprensión de los constructos importantes que forman OFBR, lo cual es esencial para la venta de moda online. Conocer los antecedentes que condicionan al consumidor al comprar productos de moda online puede mejorar la capacidad del vendedor para posicionar su marca en el mercado objetivo.

Originalidad/valor

El interés de este estudio radica en la validación de la escala para medir la OFBR por primera vez en la literatura sobre la marca de moda online.

Tipo de trabajo

Artículo de investigación

Article
Publication date: 14 July 2020

Muhammad Sabbir Rahman, Md Afnan Hossain, Mohammad Tayeenul Hoque, Md Rifayat Islam Rushan and Mohammad Iftekhar Rahman

The purpose of this research is to investigate the millennial consumers’ purchasing behavior of fashion clothing brands in the spectrum of brand awareness, brand…

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Abstract

Purpose

The purpose of this research is to investigate the millennial consumers’ purchasing behavior of fashion clothing brands in the spectrum of brand awareness, brand schematicity with brand consciousness and brand nationality. This study mainly considered the millennial consumers as they are the most dynamic and discerning segment when choosing a distinct fashion brand.

Design/methodology/approach

The study uses a well-structured questionnaire developed and distributed to 266 millennial respondents using shoping malls and university campus intercept methods. Data were analyzed by applying the structural equation modeling.

Findings

The results show that brand awareness has a mediating effect on the millennials’ purchasing behavior toward fashion clothing brands. The study also confirms the active moderation role of brand schematicity on the purchasing behavior toward fashion clothing brands.

Practical implications

Based on these findings, the fashion clothing retailers should aim to maximize their sales from the millennial segments by enhancing brand awareness. The schematic consumers are more engaged in the numbers of quality hints to make their choice on the fashion clothing brands. Therefore, the practitioners must consider such information, and that should be available in the fashion clothing retail outlets.

Originality/value

The study contributes to the existing literature of the millennials’ purchasing behavior toward the fashion clothing brands. Moreover, research on this segment related to brand awareness and brand schematicity is insufficient, and the current study may add significant value.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 25 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 30 October 2018

Ya Guo, Zhenhua Sun, Xiaoqing Guo, Yanfen Zhou, Liang Jiang, Shaojuan Chen and Jianwei Ma

At present, the enzyme washing process is widely used in hemp garment in the industry. However, it has many disadvantages. First, it is inefficient and labor-intensive…

Abstract

Purpose

At present, the enzyme washing process is widely used in hemp garment in the industry. However, it has many disadvantages. First, it is inefficient and labor-intensive, which can only be produced in small quantities and will take much time for workers to check. Second, its cost is high. The strength loss of the garment is up to 20 percent, with a bad damage. Presently, the enzyme washing process of the gray fabric is not industrialized. The purpose of this paper is to obtain a stable and efficient process for the enzyme washing of the gray fabric.

Design/methodology/approach

The whiteness, weight loss rate, strength, dyeing property and fabric style of enzyme washed gray fabrics were studied.

Findings

The results showed that the enzyme treated fabric has soft handle, smooth surface, good elasticity and high levelness, as well as low strength reduction rate under the optimized condition of bath ratio of 1:12, cellulase dosage of 0.3 percent, pectinase dosage of 1 g/L, treatment temperature of 55°C, treatment time of 80 min and pH of 6.

Originality/value

First, the process is environment friendly, green and sustainable and, second, it will make the industrialization of the enzyme washing process of gray fabrics, with a high commercial value.

Details

International Journal of Clothing Science and Technology, vol. 31 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 20 September 2021

Hyun Hee Park

This study investigates the effect of consumers' brand attitude changes according to the fashion film type. Furthermore, it examines the psychological mechanism by…

Abstract

Purpose

This study investigates the effect of consumers' brand attitude changes according to the fashion film type. Furthermore, it examines the psychological mechanism by engagement and consumer fantasy proneness. This study is meaningful because it provides a more in-depth understanding of the use of fashion film as a means of consumer-oriented persuasion communication.

Design/methodology/approach

This research uses a 2(fashion film type: narrative vs non-narrative) × 2(consumer fantasy proneness: high vs low) mixed factorial design to test the hypotheses. ANOVA and the PROCESS macro mounted on SPSS was used to test hypotheses.

Findings

The group with high consumer fantasy proneness showed more changes in brand attitude when exposed to non-narrative than narrative fashion films, but the group with low consumer fantasy proneness showed no significant difference in brand attitude change according to the fashion film type. In addition, when consumer fantasy proneness is high, media and brand engagement for non-narrative fashion films increase sequentially, resulting in a greater change in brand attitude, whereas these psychological mechanisms do not work in groups with low consumer fantasy proneness.

Practical implications

Fashion brands should identify their respective target group when producing fashion films and choose differentiated narrative forms. In the case of pursuing a fantastic aesthetic value, the non-narrative type induces more attention and curiosity from consumers than the narrative type, which affects the feeling of a special bond or relevance with the brand.

Originality/value

This study has value in that it demonstrates the rationale for why a fashion brand needs to select a differentiated content structure according to the aesthetic value pursued when making a fashion film in branding work.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 6
Type: Research Article
ISSN: 1355-5855

Keywords

Open Access
Article
Publication date: 16 March 2022

Aihoor Aleem, Sandra Maria Correia Loureiro and Ricardo Godinho Bilro

This paper aims to review the topic of “luxury fashion consumption”, a field of recent interest for academics and practitioners. However, a literature review that can map…

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Abstract

Purpose

This paper aims to review the topic of “luxury fashion consumption”, a field of recent interest for academics and practitioners. However, a literature review that can map the existing knowledge and aggregate it into relevant topics and offers a research agenda for future research is still lacking.

Methodology

This paper uses a systematic review and a text mining approach to analyse 73 articles on luxury fashion consumption aiming to clarify, rationalise and critically interpret the literature on luxury fashion consumption; identify the core topic, create an integrative framework of core constructs; and offer research gaps and suggest a research agenda for future studies.

Findings

From this analysis, eight major research topics are found and analysed (brand desire, authenticity, luxury markets, value perceptions, luxury retail experience, luxury brands communication, responsible consumption and sustainability and status signalling). Based on these topics and following the TCM framework, this review offers directions for future research.

Value

This research offers a text-mining review of luxury fashion consumption to help scholars and managers further develop this field, as there is no comprehensive review on the topic exploring the themes, theories, constructs and methods used in prior studies.

Objetivo

Este artículo pretende revisar el “consumo de moda de lujo”, un tema de reciente interés para académicos y profesionales. Sin embargo, sigue faltando una revisión de la literatura que pueda ordenar el conocimiento existente y aglutinarlo en temas relevantes y que ofrezca una agenda de investigación futura.

Metodología

Este trabajo emplea una revisión sistémica de la literatura y la minería de textos para analizar 73 artículos sobre el consumo de moda de lujo con el objetivo de (i) aclarar, racionalizar e interpretar críticamente la literatura sobre el consumo de moda de lujo, (ii) identificar el tema central, crear un marco integrador de constructos clave y (iii) presentar las lagunas de la investigación y sugerir una agenda de investigación para futuros estudios.

Resultados

A partir de este análisis, se identifican y analizan ocho temas principales de investigación (el deseo de marca, la autenticidad, los mercados de lujo, las percepciones de valor, la experiencia de la venta al por menor de lujo, la comunicación de las marcas de lujo, el consumo responsable y la sostenibilidad, y la señalización de estatus). Sobre la base de estos temas y siguiendo el marco del TCM, esta revisión propone líneas para futuras investigaciones.

Originalidad

Esta investigación ofrece una revisión de la minería de textos sobre el consumo de moda de lujo para ayudar a los académicos y gestores a seguir desarrollando este campo, ya que no existe una revisión exhaustiva sobre el tema que explore los conceptos, teorías, constructos y métodos utilizados en estudios previos.

Tipo de papel

Revisión de la literatura

目的

本文旨在回顾 “奢侈时尚消费”, 这是学术界和从业人员最近关注的一个话题。然而, 目前仍然未能将现有知识分类并为未来研究提供议程的文献回顾。

方法

本文使用系统的文献综述和文本挖掘, 分析了73篇关于奢侈时尚消费的文章。此文目的是:(1)批判性地解释关于奢侈时尚消费的文献; (2)确定中心主题, 建立综合框架; (3)提出研究缺憾, 为未来的研究提出议程。

结果

从这个分析中, 我们发现并分析了八个主要的研究主题(品牌欲望、真实性、奢侈品市场、价值认知、奢侈品零售体验、奢侈品品牌传播、负责任的消费和可持续性、以及地位信号)。基于这些主题并遵循TCM框架, 本评论提出了未来研究的方向。

原创性

目前还没有关于该主题的全面文献回顾, 以探索以前研究中使用的概念、理论、构造和方法。本研究对奢侈时尚消费的文本挖掘进行了回顾, 以帮助学者和管理者进一步发展该领域。

文章类型

文献评论

Open Access
Article
Publication date: 1 August 2022

Asphat Muposhi and Tinashe Chuchu

This study applies the modified brand avoidance model to examine factors that influence sustainable fashion avoidance behaviour among millennial shoppers in South Africa.

Abstract

Purpose

This study applies the modified brand avoidance model to examine factors that influence sustainable fashion avoidance behaviour among millennial shoppers in South Africa.

Design/methodology/approach

A positivistic approach and a web-based online survey were employed to collect cross-sectional data from 423 millennial fashion shoppers. Standard multiple regression analysis was used to test proposed hypotheses.

Findings

Unmet expectations, materialism and symbolic incongruence emerged as major predictors of millennials' intention to avoid sustainable fashion. Sustainable fashion avoidance intention was found to have a positive effect on sustainable fashion avoidance behaviour.

Research limitations/implications

This study relied on self-reported data collected from millennial shoppers. Future studies may improve the generalizability of this study's results by conducting a comparative study with other cohorts such as baby boomers and Generation X who espouse different shopping values. Future studies may benefit from the use of longitudinal data in order to understand how millennial shoppers relate to sustainable fashion as it evolves.

Practical implications

The results of this study suggest the importance of developing value propositions that align sustainable fashion with cultural, personality and symbolic cues valued by millennial shoppers. Consumer education on the benefits of sustainable fashion is recommended as a long-term behavioural change strategy.

Social implications

The purchase behaviour of sustainable fashion should be encouraged as it enhances environmental sustainability including safeguarding the livelihoods of future generations.

Originality/value

This study contributes to literature on sustainable fashion avoidance behaviour. This is one of the pioneering studies to empirically examine the influence of unmet expectations, symbolic incongruence and ideological incompatibility in the context of an emerging market, such as South Africa.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

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