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Article
Publication date: 1 March 2021

Ai Na Seow, Chee Keong Choong, I-Chi Chen and Yuen Onn Choong

Medical tourism has grown to become a formidable multinational industry to generate revenue. This phenomenon has also increased impact on the healthcare sector as well as…

Abstract

Purpose

Medical tourism has grown to become a formidable multinational industry to generate revenue. This phenomenon has also increased impact on the healthcare sector as well as strategies development opportunities. The present study emphases on the international tourists' behavioural intention for medical tourism in Malaysia. A research framework is derived from the exceptional component of fear appeal in protection motivation theory (PMT).

Design/methodology/approach

Data were collected with a sample of 501 respondents and analysed via structural equation modelling approach. Both measurement model and structural model were assessed to generate the result.

Findings

The outcomes have shown a good backing on the use of adapted PMT theoretical model. There is a higher predictive power on health coping than health threats. Coping alternatives can be served as the linkage between the PMT appraisals and behavioural intention.

Research limitations/implications

The study confirmed the effectiveness of using a theoretical framework in predicting international tourists' behavioural intention for medical tourism. It is suggesting that risk adaptive behaviour does offer a valuable proposition in contributing to the reception of medical tourism.

Practical implications

The present study argues the need for greater clarity in understanding the emergent implications for health policy and healthcare delivery for future medical tourism development.

Originality/value

The fundamental theories and current literature do not incorporate the component of fear appeal in explaining decision making. The study findings demonstrate that protection motivation theory has provide another promising theoretical model in explaining international tourists' behaviour intention for medical tourism.

Details

Journal of Hospitality and Tourism Insights, vol. 5 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 18 June 2021

Ai Na Seow, Yuen Onn Choong, Chee Keong Choong and Krishna Moorthy

Health tourism is recognised as a recent new pattern of taking a break while accessing health-care services overseas. Past studies have explored this research area, but few have…

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Abstract

Purpose

Health tourism is recognised as a recent new pattern of taking a break while accessing health-care services overseas. Past studies have explored this research area, but few have focussed on the theoretical perspective. Applying an appropriate theoretical model to guide interventions in planning and programme development is crucial, particularly when the focus of the study is on the cognitive mediation processes of change in individual behaviour. This study aims to examine the effectiveness of the protection motivation theory with the influence of threat appraisal and coping appraisal. The purpose is to trigger the behavioural intention to engage in international health tourism.

Design/methodology/approach

A total of 299 international tourists participated in the survey. The partial least squares structural equation modelling technique was used to test the research framework. Both the measurement model and the structural model were assessed as adequate.

Findings

The empirical results demonstrate that tourists’ high risk perception must be complemented by coping ability to produce a motivational response. Further, the adaptive behaviours of international tourists are focussed more on perceived efficacy than on the perception of threats related to behavioural intentions towards health tourism.

Originality/value

The study presents an effective theoretical model intervention applicable to health tourism. Future studies should conduct a more comprehensive assessment to generate strong decision-making effectiveness from the theoretical model.

健康旅游:行为意图与保护动机理论

摘要

设计/方法/路径

共有299名国际游客参加了此次调查。使用偏最小二乘结构方程建模技术来测试研究框架。测量模型和结构模型均被评估为足够。

目的

健康旅游业被公认为是最近在海外获得医疗服务时休息的新模式。过去的研究已经探索了这个研究领域, 但是很少有人关注理论观点。应用适当的理论模型来指导计划和程序开发的干预措施至关重要, 特别是当研究的重点是个人行为改变的认知中介过程时。本研究在威胁评估和应对评估的影响下检验了保护动机理论(PMT)的有效性。目的是激发从事国际健康旅游的行为意图。

结果

实证结果表明, 游客的高风险感知必须通过应对能力来补充, 以产生激励反应。此外, 国际游客的适应行为更多地集中在感知的效能上, 而不是感知与针对健康旅游的行为意图有关的威胁。

原创性/价值

该研究提出了一种适用于健康旅游的有效理论模型干预措施。未来的研究应进行更全面的评估, 以从理论模型中产生强大的决策效力。

关键词 健康旅游, 行为意图, 保护动机理论, 国际游客, 马来西亚

文章类型: 研究型论文

Título: Turismo de salud: Intención de comportamiento y teoría de la motivación de la protección

Resumen

Diseño/metodología/enfoque (límite 100 palabras)

Un total de 299 turistas internacionales participaron en la encuesta. Se utilizó la técnica de modelización de ecuaciones estructurales por mínimos cuadrados parciales para probar el marco de investigación. Tanto el modelo de medición como el modelo estructural se consideraron adecuados.

Objetivo (límite 100 palabras)

El turismo de salud se reconoce como un nuevo modelo reciente de descanso para acceder a los servicios sanitarios en el extranjero. Estudios anteriores han explorado esta área de investigación, pero pocos se han centrado en la perspectiva teórica. La aplicación de un modelo teórico adecuado para guiar las intervenciones en la planificación y el desarrollo de programas es crucial, especialmente cuando el estudio se centra en los procesos de mediación cognitiva del cambio en el comportamiento individual. Este estudio examina la eficacia de la teoría de la motivación de la protección (PMT) con la influencia de la valoración de la amenaza y la valoración del afrontamiento. El objetivo es activar la intención conductual de realizar turismo sanitario internacional.

Conclusiones (límite 100 palabras)

Los resultados empíricos demuestran que la percepción de alto riesgo de los turistas debe complementarse con la capacidad de afrontamiento para producir una respuesta motivacional. Además, los comportamientos adaptativos de los turistas internacionales se centran más en la eficacia percibida, que en la percepción de las amenazas relacionadas con las intenciones de comportamiento hacia el turismo de salud.

Originalidad/valor (límite 100 palabras)

El estudio presenta un modelo teórico de intervención eficaz aplicable al turismo de salud. Futuros estudios deberían realizar una evaluación más exhaustiva para generar mayor eficacia en la toma de decisiones a partir del modelo teórico.

Palabras clave

Turismo de salud; Intención de comportamiento; Teoría de la motivación de la protección; Turistas internacionales; Malasia

Tipo de papel

Trabajo de investigación

Details

Tourism Review, vol. 77 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 30 June 2020

Ai Na Seow, Yuen Onn Choong, Krishna Moorthy and Chee Keong Choong

Few studies have adopted social psychology theories to understand the medical tourism decision-making process. The purpose of this study is to fill the said gap by suggesting the…

Abstract

Purpose

Few studies have adopted social psychology theories to understand the medical tourism decision-making process. The purpose of this study is to fill the said gap by suggesting the adoption of two social cognition models: the theory of planned behaviour (TPB) and protection motivation theory (PMT), to predict medical tourism behavioural intention, as well as compare their predictive power by integrating TBP and PMT in a single model.

Design/methodology/approach

A quantitative method has been adopted. There were 265 international tourists from various regions who visited Malaysia (one of the main medical tourism players in Asia), who were asked to complete the survey questionnaire. Data was analysed using the partial least squares structural equation modelling technique.

Findings

The results of this study provided support and validated the well-developed research models of TPB and PMT. Although PMT appears to be a more concrete and specific framework, the TPB model results have a slight advantage. TPB results emphasised the important roles of attitude, subjective norms and perceived behavioural control in developing behavioural intentions, and thus directly linked to the development of pull marketing strategies. PMT results emphasised the important roles of perceived threats and coping appraisal of health care in developing push strategies for medical tourism.

Originality/value

The research illustrates the need for rigorous examination of the ability of behavioural theories. The findings can aid in scrutinising their shortcomings and their readiness to modify, integrate and enhance in a more constructive manner when they address the health-education interventions, especially in a medical tourism context.

目的

很少有研究采用社会心理学理论来理解医疗旅游的决策过程。这项研究的目的是通过建议采用两种社会认知模型(计划行为理论(TPB)和保护动机理论(PMT))来填补上述空白。通过将TBP和PMT集成到一个模型中, 预测医疗旅游行为意愿并比较其预测能力。

设计/方法/方法

采用定量方法。样本包括265名访问了马来西亚(亚洲主要的医疗旅游公司之一)的国际游客, 他们被邀请填写调查问卷。研究使用偏最小二乘结构方程建模技术分析数据。

结果

这项研究的结果支持并验证了TPB和PMT完善的研究模型。尽管PMT似乎是一个更具体的框架, 但TPB模型结果却有一点优势。TPB模型的结果强调了态度, 主观规范和感知的行为控制在形成行为意愿中的重要作用, 因此直接与拉动式营销策略的发展相关。 PMT结果强调了感知到的威胁和对医疗保健的应对评估在制定医疗旅游推动策略中的重要作用。

独创性/价值

该研究阐述了严格检验行为理论能力的必要性。当研究结果针对健康教育干预措施时, 尤其是在医疗旅游领域, 这些发现可以帮助审查它们的缺点以及它们是否准备好以更具建设性的方式进行修改, 整合和改善。

关键词

医疗旅游, 游客的行为意愿, 保护动机理论, 计划行为理论, 模型比较, 马来西亚

文章类型

研究论文

Propósito

Pocos estudios han adoptado teorías de psicología social para comprender el proceso de toma de decisiones de turismo médico. El objetivo de esta investigación es llenar dicho vacío sugiriendo la adopción de dos modelos de cognición social: la teoría del comportamiento planificado (TPB) y la teoría de la motivación de protección (PMT), para predecir la intención conductual del turismo médico y comparar su poder predictivo integrando TBP y PMT en un solo modelo.

Diseño/Metodología/Enfoque

se ha adoptado un método cuantitativo. Hubo 265 turistas internacionales de diversas regiones que visitaron Malasia (uno de los principales actores del turismo médico en Asia) a quienes se les pidió que completaran el cuestionario de la encuesta. Los datos se analizaron utilizando la técnica de modelado de ecuaciones estructurales de mínimos cuadrados parciales.

Resultados

Los resultados de este estudio brindaron apoyo y validaron los modelos de investigación bien desarrollados de TPB y PMT. Aunque PMT parece ser un marco más concreto y específico, los resultados del modelo TPB tienen una ligera ventaja. Los resultados del TPB enfatizaron los roles importantes de las actitudes, las normas subjetivas y el control conductual percibido en el desarrollo de las intenciones conductuales y, por lo tanto, directamente vinculados con el desarrollo de estrategias de marketing pull. Los resultados de PMT enfatizaron los roles importantes de las amenazas percibidas y la evaluación de la atención médica en el desarrollo de estrategias de empuje para el turismo médico.

Originalidad/Valor

La investigación ilustra la necesidad de un examen riguroso de la capacidad de las teorías conductuales. Los hallazgos pueden ayudar a analizar sus deficiencias y su disposición a modificar, integrar y mejorar de una manera más constructiva cuando abordan las intervenciones de educación sanitaria, especialmente en un contexto de turismo médico.

Article
Publication date: 15 December 2023

Ai Na Seow, Siew Yong Lam, Yuen Onn Choong and Chee Keong Choong

The purpose of this study is to investigate students’ attitudes, self-efficacy and emotional behaviour associated with online learning and the effectiveness of online learning.

Abstract

Purpose

The purpose of this study is to investigate students’ attitudes, self-efficacy and emotional behaviour associated with online learning and the effectiveness of online learning.

Design/methodology/approach

A research model was formulated and analysed with the structural equation modelling technique. The respondents consist of 843 students pursuing their studies at a private university’s foundation, undergraduate and postgraduate levels. A two-step systematic approach was used using the SmartPLS version 3 software to conduct statistical analysis and draw meaningful insights.

Findings

The study’s findings have demonstrated that students’ attitudes and self-efficacy exhibit a positive relationship with online learning behaviour (OLB). It is observed that the students’ emotions are related to online learning effectiveness (OLE) and mediate the relationship between OLB and OLE. Furthermore, OLB partially mediates the relationship between attitude and OLE and between self-efficacy and OLE.

Research limitations/implications

The operational instructions and digital resources have proven to be highly effective in providing valuable learning experiences to the students. As a result, the students are now expanding and applying their new encounters to a broader range of learning opportunities. This study has provided valuable insights for stakeholders, including scholars, higher education institutions and the Ministry of Higher Education, in providing the ideas of online learning or Web-based education.

Originality/value

The originality of this study sheds light on the role of OLB as a mediator. It was underlined that emotion is critical in improving students’ OLE. Thus, students’ attitudes and self-efficacy have been essential in reassuring OLB and enhancing OLE.

Details

Quality Assurance in Education, vol. 32 no. 2
Type: Research Article
ISSN: 0968-4883

Keywords

Article
Publication date: 17 October 2008

T.K. Jayaraman and Chee‐Keong Choong

Under the fixed exchange rate regime Fiji's currency, which is pegged to a basket of currencies of its major trading partners, has been experiencing severe pressures. The purpose…

Abstract

Purpose

Under the fixed exchange rate regime Fiji's currency, which is pegged to a basket of currencies of its major trading partners, has been experiencing severe pressures. The purpose of this paper is to study annual exchange market pressure (EMP) over a 31‐year (1975‐2005) period and attempt to determine the factors behind EMP.

Design/methodology/approach

The paper employs the autoregressive distributed lag (ARDL) bounds testing procedure, which is applied to a multivariate model covering four variables, namely EMP in index numbers, and budget deficit, domestic credit to private sector and external debt, all the three expressed as percentages of gross domestic product. Additionally, an uncertainty variable is added to the regression analysis with a view to finding out whether political uncertainty has been responsible for speculative attacks on currency. Existence of a cointegration vector is then investigated. It is then followed by Granger‐causality tests in an error‐correction model with view to exploring the short‐ and long‐term relationships between the variables.

Findings

The study findings are: there existed a long‐run relationship between EMP and budget deficit, domestic credit to private sector, external debt and political uncertainty; and EMP was positively related to budget deficit, domestic credit to private sector and external debt as well as speculative pressures exercised by political uncertainty.

Originality/value

The empirical study on EMP in the South Pacific Island countries and in Fiji in particular is the first of its kind. The paper is expected to promote further interest in the studies of currencies of small island countries.

Details

International Journal of Social Economics, vol. 35 no. 12
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 25 June 2020

Yee Ling Yap, Swee Leong Sing and Wai Yee Yeong

Soft robotics is currently a rapidly growing new field of robotics whereby the robots are fundamentally soft and elastically deformable. Fabrication of soft robots is currently…

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Abstract

Purpose

Soft robotics is currently a rapidly growing new field of robotics whereby the robots are fundamentally soft and elastically deformable. Fabrication of soft robots is currently challenging and highly time- and labor-intensive. Recent advancements in three-dimensional (3D) printing of soft materials and multi-materials have become the key to enable direct manufacturing of soft robots with sophisticated designs and functions. Hence, this paper aims to review the current 3D printing processes and materials for soft robotics applications, as well as the potentials of 3D printing technologies on 3D printed soft robotics.

Design/methodology/approach

The paper reviews the polymer 3D printing techniques and materials that have been used for the development of soft robotics. Current challenges to adopting 3D printing for soft robotics are also discussed. Next, the potentials of 3D printing technologies and the future outlooks of 3D printed soft robotics are presented.

Findings

This paper reviews five different 3D printing techniques and commonly used materials. The advantages and disadvantages of each technique for the soft robotic application are evaluated. The typical designs and geometries used by each technique are also summarized. There is an increasing trend of printing shape memory polymers, as well as multiple materials simultaneously using direct ink writing and material jetting techniques to produce robotics with varying stiffness values that range from intrinsically soft and highly compliant to rigid polymers. Although the recent work is done is still limited to experimentation and prototyping of 3D printed soft robotics, additive manufacturing could ultimately be used for the end-use and production of soft robotics.

Originality/value

The paper provides the current trend of how 3D printing techniques and materials are used particularly in the soft robotics application. The potentials of 3D printing technology on the soft robotic applications and the future outlooks of 3D printed soft robotics are also presented.

Details

Rapid Prototyping Journal, vol. 26 no. 8
Type: Research Article
ISSN: 1355-2546

Keywords

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