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1 – 10 of over 10000Margie Ruppel and Amy Vecchione
The purpose of this paper is to discover how college students perceive text messaging reference (SMS), chat reference, and face‐to‐face reference services.
Abstract
Purpose
The purpose of this paper is to discover how college students perceive text messaging reference (SMS), chat reference, and face‐to‐face reference services.
Design/methodology/approach
The authors administered surveys about chat, text messaging (SMS), and face‐to‐face reference to students enrolled in a one‐credit library skills course. Survey results focus on users' willingness to return, their perceptions of chat and text messaging (SMS) reference, and the reasons they choose to utilize different communication mediums for reference service.
Findings
College students value the availability of high‐quality, quick, convenient, personalized reference assistance, regardless of medium used.
Practical implications
Academic libraries can personalize reference services, but also need to offer ways for patrons to ask questions anonymously.
Social implications
Robust communication contributes to the perceived usefulness and success of library reference services. Effective reference service provided at the point‐of‐need helps build positive student‐librarian relationships.
Originality/value
This study aims to contribute to reference services research by bringing new technology into consideration. It focuses on two technologies (chat and SMS reference) in light of another available method (in‐person reference desk). This study is based on a 2002 study about patron perceptions of chat reference (Ruppel and Fagan), which is compared to the current study's results.
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In fall 2002, Illinois State University librarians surveyed their e‐mail and chat reference patrons to determine how they feel about the services and how the services might be…
Abstract
In fall 2002, Illinois State University librarians surveyed their e‐mail and chat reference patrons to determine how they feel about the services and how the services might be improved. The survey also attempted to identify the extent to which the services are used in conjunction with more traditional reference venues. While most electronic reference services utilize brief “pop‐up” forms to survey patrons, Illinois State patrons were invited via e‐mail to complete a more extensive online survey form. Approximately 400 patrons were surveyed, and a response rate of 17 percent was achieved. Results indicate a high level of satisfaction with electronic reference, the desirability of retaining both services despite the more immediate need of chat, and the need to cross‐market reference services. Survey participation suggests that use of e‐mail and online forms to survey electronic reference patrons may be effective in the case of e‐mail reference, but not chat.
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There has been in recent years a surge of interest about new software products that make it possible for libraries to offer assistance to online users via chat. Such software…
Abstract
There has been in recent years a surge of interest about new software products that make it possible for libraries to offer assistance to online users via chat. Such software offers far more interactivity than instant messaging programs and allow for a richer experience for both librarian and user. Surveys chat reference services around the globe and analyzes trends in the provision of this new mode of assistance. Also presents discussion of why chat reference service is gathering attention as well as its limitations and drawbacks.
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Gang (Gary) Wan, Dennis Clark, John Fullerton, Gail Macmillan, Deva E. Reddy, Jane Stephens and Daniel Xiao
The purpose of this study is to investigate the use of co‐browse in live chat, customers' question types, referral to subject experts, and patrons' usage patterns as experienced…
Abstract
Purpose
The purpose of this study is to investigate the use of co‐browse in live chat, customers' question types, referral to subject experts, and patrons' usage patterns as experienced in the virtual reference (VR) chat reference services at Texas A&M University Libraries.
Design/methodology/approach
Chat transcripts from 2005 to 2007 were sampled and analyzed by peer reviewers. Statistical data in that period were also examined. A set of methods and a pilot study were created to define the measurement components such as question types, expert handling, and co‐browsing.
Findings
Co‐browsing is used in 38 percent of the sampled chat sessions. The Texas A&M University live chat service group considers co‐browsing a useful feature. Of questions received on VR, 84 percent are reference questions. Only 8.7 percent of the total questions or 10 percent of the reference questions need to be answered by subject experts. The use of VR increases dramatically in the past two years at the Texas A&M University. The findings also reveal users' logon patterns over weekdays and weekends.
Originality/value
The study contributes and advances understanding in the role VR plays in a large academic library and the role co‐browsing plays in VR services. The study also provides a comprehensive method for transcript and usage data analysis. It is believed that a similar methodology may be replicated elsewhere by other institutions engaging similar services or evaluation.
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Emy Nelson Decker and Karen Chapman
This article details the implementation of a live online chat service which was suddenly necessitated by the worldwide coronavirus disease 2019 (COVID-19) pandemic. The approaches…
Abstract
Purpose
This article details the implementation of a live online chat service which was suddenly necessitated by the worldwide coronavirus disease 2019 (COVID-19) pandemic. The approaches used to train chat operators during this time inform both current and future training initiatives toward continuous improvement in this academic library setting.
Design/methodology/approach
Chat transcripts from the period of March 2020–April 2021 serve as the dataset for this study.
Findings
In bringing a live chat service online during a global pandemic, chat transcripts from this period reveal 19.3% of all chat interactions related directly to COVID-19. The transcripts also reveal the types of questions, whether reference or directional, and these, combined with staffing patterns, indicate that staff were addressing reference questions more often than librarians. In addition, 25.2% of all transactions, whether by staff or librarians, resulted in tickets or referrals to hand off the question to a subject or functional specialist. These findings help to inform targeted face-to-face refresher training for chat operators.
Originality/value
While bringing a live chat service online is certainly not novel, the impetus behind the quick setup was. This unusual circumstance allowed for an in-depth look at the nature of chat and its training requirements and limitations due to campus stay-at-home orders. It also provided a new understanding that influenced subsequent face-to-face trainings.
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This paper aims to provide a holistic view of the current practice of chat reference evaluation and to suggest a framework that could help reference practitioners evaluate chat…
Abstract
Purpose
This paper aims to provide a holistic view of the current practice of chat reference evaluation and to suggest a framework that could help reference practitioners evaluate chat reference services in multiple contexts.
Design/methodology/approach
A thorough review of the literature on chat reference evaluation is conducted and the evaluation studies are grouped by their evaluative perspective and measures. Based on the literature review, a framework of perspectives and measures for chat reference evaluation is proposed.
Findings
Chat reference evaluation has incorporated a number of new elements that do not exist in desk reference evaluation. All the evaluation perspectives and measures reported in chat reference literature are incorporated into a final framework except for one variable – “cost‐effectiveness” – which lacks the support of empirical studies in the literature.
Practical implications
The analytical review of the literature provides a holistic view of how chat reference is being measured for its value to both libraries and users, thus furthering the professional understanding of chat reference performance in the library environs. The framework of evaluation perspectives and measures resulting from the literature review is applicable in multiple chat reference contexts and can be customized to serve different evaluation purposes. In turn, this framework gives chat reference evaluators a clear idea of what to look at and how.
Originality/value
This paper fills the need to provide reference practitioners with both a critical view of current chat reference practice, and a tool that could help them design and develop a chat reference evaluation project.
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This paper aims to evaluate the performance of a chat reference service implemented at an academic library in a private liberal arts college by gauging its impact on other forms…
Abstract
Purpose
This paper aims to evaluate the performance of a chat reference service implemented at an academic library in a private liberal arts college by gauging its impact on other forms of reference service in terms of usage volume, with a focus on research-related face-to-face reference questions.
Design/methodology/approach
Two statistical methods are used, namely, the difference-in-differences method and a simple moving average time series analysis, to analyze both the short-term and long-term impact brought by chat reference.
Findings
This study finds that the usage volume of the traditional face-to-face reference is significantly affected by chat reference in its first service year. The long-term analysis suggests that chat reference volume displays a significant declining trend (−2.06 per cent academic month) since its implementation. Yet, its usage volume relative to other reference services remains stable over time.
Originality/value
The findings in this case study will be of value to libraries with similar scale and institutional features that are also interested in assessing their chat reference service. In addition, this paper is the first to apply the difference-in-differences approach in the field of library science, and the two statistical methods adopted in this case study can be readily adapted and applied to other similar volume-based library assessment projects.
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Harold Goss and Emy Nelson Decker
This article aims to detail the incorporation of student assistants into a newly implemented chat service. It details the approaches used for training students and developing the…
Abstract
Purpose
This article aims to detail the incorporation of student assistants into a newly implemented chat service. It details the approaches used for training students and developing the chat repertoire.
Design/methodology/approach
This article reviews the existing literature on the topics of student assistants participating in library reference services and peer-to-peer engagement. It then details the first step of the transition process used for moving primary chat monitoring responsibility to library student assistants and away from staff and librarians as it existed previously.
Findings
Incorporating student assistants into the chat rotation was beneficial to the libraries and to the students participating in the chat service. While librarians and staff enjoyed help in covering the hours, student assistants learned research skills on the job that would potentially assist them in completing their course assignments.
Originality/value
Utilizing student assistants in library chat services is becoming increasingly popular with budget cuts and the scheduling demands that continue to grow for librarians and library staff. This article provides context for incorporating students and shows the value that the students receive via their participation in a chat service.
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Donnelyn Curtis and Araby Greene
The University of Nevada, Reno Library offers a general‐information “Chat with us” service through the university Web site in conjunction with the “Ask a librarian” service…
Abstract
The University of Nevada, Reno Library offers a general‐information “Chat with us” service through the university Web site in conjunction with the “Ask a librarian” service available through library Web pages. A study of 826 transcripts for the first academic year revealed that 80 percent of chat sessions originated from the university page. The majority of visitors were prospective students with questions related to admissions. Most of the chat operators believe the library should continue providing the university‐wide service. While university offices possess the information to answer many of the questions, librarians are skillful and patient when determining visitors' information needs, and were able to supply appropriate resources. Librarians were proactive in contacting university offices on behalf of chat visitors and provided e‐mail addresses, phone numbers, and URLs as needed. The continued collection and analysis of chat transcripts will help to determine the direction of library and university chat services.
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The purpose of this paper is to investigate the impact of the pandemic on the questions received via chat reference at a Canadian university library.
Abstract
Purpose
The purpose of this paper is to investigate the impact of the pandemic on the questions received via chat reference at a Canadian university library.
Design/methodology/approach
A qualitative analysis using coding of chat transcripts and a quantitative analysis of the length of chat interactions were used in this study.
Findings
The author determined that the types of questions received changed slightly during the pandemic due to the new library services offered. The complexity level of questions did not change significantly nor did the presence of instruction. The length of individual chat interactions and the total amount of time spent on chat increased, most likely due to the extended hours of the service and the number of patron questions present in one interaction.
Originality/value
This is the first study to investigate the potential impact of the pandemic on virtual reference services at a university library. The findings could lead to practical implications for libraries who need to close their in-person reference desk or need to respond to building closures.
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