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Article
Publication date: 26 October 2012

345

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International Marketing Review, vol. 29 no. 6
Type: Research Article
DOI:
ISSN: 0265-1335

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Article
Publication date: 1 October 2006

Keith Crosier

589

Abstract

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Marketing Intelligence & Planning, vol. 24 no. 6
Type: Research Article
DOI:
ISSN: 0263-4503

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Article
Publication date: 18 September 2007

395

Abstract

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Journal of Services Marketing, vol. 21 no. 6
Type: Research Article
DOI:
ISSN: 0887-6045

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Article
Publication date: 25 April 2008

420

Abstract

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International Marketing Review, vol. 25 no. 2
Type: Research Article
DOI:
ISSN: 0265-1335

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Article
Publication date: 1 August 2008

Benet DeBerry-Spence and Kofi Q. Dadzie

727

Abstract

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Journal of Business & Industrial Marketing, vol. 23 no. 6
Type: Research Article
DOI:
ISSN: 0885-8624

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Article
Publication date: 18 September 2017

Francisco Guzman and Cleopatra Veloutsou

646

Abstract

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Journal of Product & Brand Management, vol. 26 no. 6
Type: Research Article
DOI:
ISSN: 1061-0421

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Article
Publication date: 1 February 2008

Rod Brodie and Mairead Brady

1096

Abstract

Details

Journal of Business & Industrial Marketing, vol. 23 no. 2
Type: Research Article
DOI:
ISSN: 0885-8624

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Article
Publication date: 1 June 2002

Len Tiu Wright

171

Abstract

Details

Qualitative Market Research: An International Journal, vol. 5 no. 2
Type: Research Article
DOI:
ISSN: 1352-2752

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Article
Publication date: 11 April 2008

Jeffrey Lewin

352

Abstract

Details

Journal of Business & Industrial Marketing, vol. 23 no. 4
Type: Research Article
DOI:
ISSN: 0885-8624

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Article
Publication date: 16 January 2019

Nicolas Papadopoulos, Mark Cleveland and Boris Bartikowski

485

Abstract

Details

Journal of Product & Brand Management, vol. 27 no. 7
Type: Research Article
DOI:
ISSN: 1061-0421

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