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The authors introduce an innovative and practical approach for conducting, directing, and teaching qualitative research through inquiry-based learning at the undergraduate level. Folknography is a qualitative research methodology that allows the undergraduate to successfully learn the academic concepts and guidelines required for participating in field investigations. This methodology relies heavily on the investigative techniques associated with ethnography, phenomenology, and sociology. Data collection techniques are specifically designed to reveal thick descriptions that represent the subjective attitudes, perspectives, and interpretations of the folk selected for investigation. The main objective of study is to gather qualitative data that allows for the emergence of a collective voice assumed to be representative of the targeted population. This chapter identifies three separate research projects in which undergraduate students immersed themselves in a specific setting; and, from that perspective, made important discoveries that expanded their knowledge of socio-cultural phenomena. Folknography is presented in this chapter as parallel actions; first, as a method of teaching undergraduates research; and, second as a system of data collection specific to qualitative investigations.

This chapter provides an introduction to how the inquiry-based learning (IBL) approach is being used by colleges and universities around the world to strengthen the interconnections between teaching, learning, and research within the multidisciplinary programs. This chapter provides a synthesis and analysis of all the chapters in the volume, which present a range of perspectives, case studies, and empirical research on how IBL is being used across a range of courses across a range of institutions within multidisciplinary programs. The chapter argues that the IBL approach has great potential to enhance and transform teaching and learning. Given the growing demands placed on education to meet a diverse range of complex political, economic, and social problems and personal needs, this chapter argues that education should be a place where students learn “how-to-learn” – where increasingly higher levels of self-directed learning is fostered – and where students grow in the three key areas of learning: cognitively, emotionally, and socially. To that end, this chapter argues that IBL, if designed and implemented properly, can be an important approach to enhancing and transforming teaching and learning.

Earnings forecasts provide useful numerical information concerning the expectations of a firm's future prospects and indicate management's ability to anticipate a firm's changing internal structure and external environment. The reasons for studying the accuracy of earnings forecasts is due to the Securities and Exchange Commission's position on financial forecasts and the issuance of a Statement of Position by the AICPA. These statements are important since they, in part, have motivated researchers to the importance of forecasting financial information. Consequently, if the disclosure of earnings forecasts in financial reports is permissable, the improvement of financial forecasts should be one of the primary concerns of the AICPA, the SEC, and numerous other interested groups.

“GIVE a dog a bad name and hang him,” is an aphorism which has been accepted for many years. But, like many other household words, it is not always true. Even if it were, the dog to be operated upon would probably prefer a gala day at his Tyburn Tree to being executed in an obscure back yard.

Management history contains many unsolved mysteries. In this paper four categories of mysteries are discussed, along with methodologies that have proved useful in solving such mysteries. Examples of the successful use of the outlined methodologies are also presented with illustrations of the results achieved.

With this number the Library Review enters on its ninth year, and we send greetings to readers at home and abroad. Though the magazine was started just about the time when the depression struck the world, its success was immediate, and we are glad to say that its circulation has increased steadily every year. This is an eminently satisfactory claim to be able to make considering the times through which we have passed.

The British Food Journal with the present issue enters upon its fiftieth year of publication. The policy of the Journal has always been to expose and to assist in the suppression of adulteration and sophistication, to support the interests of Public Analysts, Medical Officers of Health, and Inspectors in the carrying out of their official duties, to be of service to all who are interested in or in any way associated with the administration of the various Acts relating to food, and to protect honest manufacturers and producers against competition from inferior or adulterated products. Criticism and comments upon the value of the Journal are always welcome, and it is hoped that in the future readers will utilise our columns for correspondence.

If I were a wealthy man there are two things I would do : in the first place, I would found a Chair at one of our more progressive medical schools and instal in it a man whose duty it would be to give as part of the clinical training of every student a course of lectures in the prevention of disease by good food. Something must be done to dispel from the medical man's mind the idea that vitamins are a kind of medicine to be prescribed for certain disorders, much as you give quinine to counter malaria. It has been said with much wisdom that it is better to build a fence at the top of the cliff than to maintain an ambulance at the bottom—incidentally, it is also cheaper. We do need to make it more clearly understood that, apart from all humanitarian considerations, the proper feeding of the people is a question of national insurance. This aspect of the future of nutrition has always seemed to me so obvious that it has surprised me that those whose job it is to understand the basic principles of insurance have not appreciated years ago its potential value to them. When I was in Canada recently I found, however, that they had got hold of the idea. One of the largest insurance companies in the Dominion is contributing $500,000 towards the cost of the national nutrition propaganda campaign because they are convinced that it is the most promising project for improving health and increasing expectation of life. The second benefaction I would make would be to finance the sending to each of about half a dozen countries of a small, well qualified and equipped team of young medical men and nutrition experts, trained to correlate on the spot information about diet and the incidence of disease. I would send one team to the heavy meat‐eating areas of the South American plains. They would solve in a year or two the long disputed question whether very high protein intakes are harmful to health and liable to produce certain disorders. I would send another team to South‐Eastern Europe to one of the areas where the peasants live almost entirely on vegetables, coarse bread and goats' milk. Is it true that these people have a very low incidence of digestive disorders and hardly ever suffer from cancer of the digestive tract? We do not know, but a team using standardised methods of examination and survey would not be long in finding the truth. Dr. Sinclair and his Oxford Nutrition Survey team has prepared the model of what is required. Such teams will, I believe, be widely used in the post‐war years. They may actually be required even earlier. They would be invaluable if they could be rushed into territories as soon as they are liberated from the enemy, where their task would be to survey and advise on the nutritional conditions of the liberated people—which in many cases, we fear, are likely to be grievous. War has few virtues. One undoubtedly is that activity in many fields of enterprise is enormously stimulated. Another is that problems can often be lifted clear of the arena of political dispute. This war of liberation will offer some compensation for the devastation and waste of human effort if it brings nearer by years the day when every man, woman and child can be assured that they will never know the want of the foods on which their health depends. Not until that day dawns can the Atlantic Charter, calling for freedom from fear, freedom from want, become reality.