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Article
Publication date: 11 November 2014

Anne Margaretha Rietveld, Wellington Jogo, Samuel Mpiira and Charles Staver

Beer-bananas in Central Uganda are important for smallholder farmers’ livelihoods, especially for those that process the banana into beer and spirits. The purpose of this…

Abstract

Purpose

Beer-bananas in Central Uganda are important for smallholder farmers’ livelihoods, especially for those that process the banana into beer and spirits. The purpose of this paper is to understand how actors in the beer-banana value chain are affected and how they are managing disease has become an important issue since the outbreak of the bacterial banana disease Xanthomonas Wilt.

Design/methodology/approach

The authors conducted an exploratory study focusing on producers of beer-bananas; brewers and non-brewers, and on retailers in Central Uganda and in Kampala. The authors conducted surveys with these value chain actors and we used baseline data, collected through a household survey in the project sites.

Findings

Results showed that Banana Xanthomonas Wilt (BXW) has drastically reduced productivity of beer-banana systems, resulting in reduced sales volumes of beer-bananas and processed products and consequently reduced incomes. Application of disease control measures was generally higher among those farmers that brew.

Research limitations/implications

This being an exploratory study, the samples for the different value chain actors were rather small. Future research should address: product quality and opportunities for differentiation; effects of beer-banana processing on rural communities; adoption of BXW control measures.

Originality/value

Beer-bananas are often neglected in research; this paper shows that is unfounded since beer-banana production and processing are important for many people’s livelihood. More insight into what motivates farmers to control the disease is essential to protect these people’s livelihoods.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 4 no. 2
Type: Research Article
ISSN: 2044-0839

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Article
Publication date: 15 February 2016

Lawrence R Samuel

– This paper aims to describe the relationship between subliminal advertising and the Cold War to have a better understanding of the cultural dynamics of postwar America.

Abstract

Purpose

This paper aims to describe the relationship between subliminal advertising and the Cold War to have a better understanding of the cultural dynamics of postwar America.

Design/methodology/approach

This paper is a review of primary and secondary materials from the period 1957-1958, primarily popular and trade periodicals that capture the events as they took place.

Findings

Subliminal advertising both reflected and shaped fears grounded in the Cold War cultural climate, and reveal other key insights related to the postwar psyche.

Research limitations/implications

Political ideology is readily apparent within consumer culture, a prime example of the insights to be gained by viewing American culture through an interdisciplinary lens.

Practical implications

Advertisers can effectively tap into consumers’ deeply seated emotions, but should tread carefully lest they be accused of “mind control”.

Social implications

Subliminal advertising represented a seminal moment in postwar American history by exposing the hyper-paranoia of the times.

Originality/value

A blow-by-blow account of the subliminal advertising craze and its relationship to the Cold War represents a deep dive into one of the more fascinating sites of mid-century America.

Details

Journal of Historical Research in Marketing, vol. 8 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

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Article
Publication date: 1 January 1991

Cary L. Cooper and Golnaz Sadri

Much research has been conducted on the causes and consequences of stress (Ivancevich, 1986; Cooper & Payne, 1988; Sauter, Hurrell & Cooper, 1989). More recently…

Abstract

Much research has been conducted on the causes and consequences of stress (Ivancevich, 1986; Cooper & Payne, 1988; Sauter, Hurrell & Cooper, 1989). More recently, researchers have turned their attention to strategies that might be used to remedy the problem (Cooper, 1987). A number of papers address the issue at a conceptual level, suggesting different ways of categorising stress intervention techniques. Matteson and Ivancevich (1987) draw a distinction between preventive and curative strategies. DeFrank and Cooper (1987) suggest that interventions can focus on the individual, the organisation or the individual/organisational interface. Murphy (1988) presents three levels of intervention: primary (stressor reduction), secondary (stress management) and tertiary (employee assistance programmes).

Details

Management Research News, vol. 14 no. 1/2
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 5 September 2008

David C. Wyld

This paper seeks to investigate the fast‐growing problem of counterfeit prescription drugs and the steps being taken by both the private and public sectors to counteract it.

Abstract

Purpose

This paper seeks to investigate the fast‐growing problem of counterfeit prescription drugs and the steps being taken by both the private and public sectors to counteract it.

Design/methodology/approach

The author documents both the size and scope of the counterfeit pharmaceutical problem in the USA. The paper also looks at the steps being taken by pharmaceutical manufacturers and wholesalers, as well as legal efforts being undertaken by federal and state governments, to counteract the growing concerns over fake medicines being introduced into the pharmaceutical supply chain.

Findings

The paper builds the business case for radio frequency identification (RFID) technology to be employed to track pharmaceuticals in the supply chain and counter the growing threat of counterfeit drugs.

Research limitations/implications

The principal limitation of this research is that it is being conducted on both a rapidly evolving problem (counterfeit pharmaceuticals) and the use of a rapidly developing technology (RFID) to counteract it. Thus, in time, the parameters of both the counterfeit drug problem and the technological solutions to it may shift dramatically.

Practical implications

The paper demonstrates that RFID provides the only effective method of providing “track and trace” electronic pedigrees for prescription drugs.

Originality/value

The paper is a valuable overview of the problems associated with the vulnerability of the pharmaceutical supply chain in the USA and the potential cost‐effective, life‐saving use of RFID to better secure prescription drugs, both in transit and in inventory.

Details

Competitiveness Review: An International Business Journal, vol. 18 no. 3
Type: Research Article
ISSN: 1059-5422

Keywords

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