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Case study
Publication date: 12 November 2018

Charles Krusekopf, Alice de Koning and Rebecca Frances Wilson-Mah

After three years in business together, Des Carpenter and Kees Schaddelee had a decision to make – should they double the size of their location, based on the…

Abstract

Synopsis

After three years in business together, Des Carpenter and Kees Schaddelee had a decision to make – should they double the size of their location, based on the opportunities and competitive threats they perceived? The startup phase took longer than expected and access to distribution channels was more difficult than expected. Nonetheless, the business gained traction with online sales that proved the concept of custom-made counters using EnvironiteTM technology was viable. As they prepared to expand the business, the owner-managers needed to decide on a growth strategy that would let them leverage their strengths. In analyzing their successes so far, they needed to evaluate their business model including their product line, target markets, marketing strategy (including the pricing strategy, product lines, and channels of distribution) and operations.

Research methodology

Data were collected through interviews with business owners and a review of company documents, production processes and the company website.

Relevant courses and levels

This case exercise will suit strategy and entrepreneurship students at both the senior undergraduate level and graduate level. The case discussion will ask students to consider operations, supply chain management, marketing and other issues, all through the lens of a holistic vision for the company. This case may be taught as an example of a growth strategy or a business model in a capstone business strategy course or higher level entrepreneurship course. It is appropriate for both undergraduate seniors and graduate students.

Theoretical bases

This case may be taught as an example of a growth strategy or a business model in a capstone business strategy course or higher-level entrepreneurship course. The case may be used to help students understand external and internal analysis, identifying the sources of value creation and competitive advantage, and creating an appropriate strategy for growth. It provides a rich context to discuss and apply the following conceptual tools: the application of a value chain analysis and the application of a business model canvas (key partners, key activities, key resources, value propositions, customer relationships, distribution channels, customer segments, cost structure and revenue streams). The case may also be used to reinforce the applications of growth phases in a young firm that are part of the entrepreneurial setting, for example, value proposition, ideal customer, revenue streams and key performance indicators.

Details

The CASE Journal, vol. 14 no. 6
Type: Case Study
ISSN: 1544-9106

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Book part
Publication date: 22 November 2018

Charles Krusekopf

Two of the most important trends in higher education have been the emergence of online learning and efforts to internationalise the curriculum and student body. While most…

Abstract

Two of the most important trends in higher education have been the emergence of online learning and efforts to internationalise the curriculum and student body. While most universities embraced both these trends, insufficient attention has been paid to how the two approaches might be mutually supportive. Online education offers the opportunity to bring together students living in different countries in common courses and programmes, but cross-border enrolments remain low and new models and approaches are needed to build educational offerings that bring students and faculty from different countries together in sustained educational engagement online. This paper highlights a case study of an innovative blended double degree business masters’ program between Royal Roads University (RRU) in Canada and the Management Center Innsbruck (MCI) in Austria that allows mid-career, blended learning students to build international competencies and networks while continuing to work full-time. Through this double degree program, students can complete a Master of Global Management (MGM) at RRU and an MBA at MCI in approximately 24 months. Mid-career students have traditionally had limited opportunities to participate in an international education due to work and family constraints, but the pairing of two blended programmes creates an opportunity for these students to engage in a rich cross-cultural learning community. The paper highlights the challenges of integrating online learning into internationalisation strategies and explains how double degree programmes such as the RRU-MCI collaboration provide advantages that help overcome the challenges associated with online programmes that enrol students from different countries.

Details

The Disruptive Power of Online Education
Type: Book
ISBN: 978-1-78754-326-3

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Abstract

Details

The Disruptive Power of Online Education
Type: Book
ISBN: 978-1-78754-326-3

To view the access options for this content please click here
Book part
Publication date: 22 November 2018

Abstract

Details

The Disruptive Power of Online Education
Type: Book
ISBN: 978-1-78754-326-3

Content available
Case study
Publication date: 12 November 2018

Rebecca J. Morris

Abstract

Details

The CASE Journal, vol. 14 no. 6
Type: Case Study
ISSN: 1544-9106

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