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Book part
Publication date: 30 April 2019

S. J. Oswald A. J. Mascarenhas

In the wake of the extraordinary financial scandals that both preceded and followed the September–October Financial Crises of 2008, discussions about the executive virtues of…

Abstract

Executive Summary

In the wake of the extraordinary financial scandals that both preceded and followed the September–October Financial Crises of 2008, discussions about the executive virtues of honesty and integrity are no longer academic or esoteric, but critically urgent and challenging. As representatives of the corporation, its products and services, corporate executives in general, and production, accounting, finance, and marketing executives in particular, must be the frontline public relations and goodwill ambassadors for their firms, products, and services. As academicians of business education, we must also analyze these corporate wrongdoings as objectively and ethically as possible. What is wrong must be declared and condemned as wrong, what is right must be affirmed and acknowledged as right. We owe it to our students, our profession, our stakeholders, and to the business world. Contemporary American philosopher Alasdair MacIntyre (1981) proposes the issue of morality in a threefold question: Who am I? Who ought I to become? How ought I to get there? The answer to every question refers to the virtues, especially to corporate executive virtues. This chapter explores corporate executive virtues, especially the classical cardinal virtues of prudence, temperance, fortitude, and justice as defining and enhancing corporate executive life.

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Corporate Ethics for Turbulent Markets
Type: Book
ISBN: 978-1-78756-192-2

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Book part
Publication date: 26 November 2020

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Joy
Type: Book
ISBN: 978-1-80043-240-6

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Article
Publication date: 7 August 2009

Rosanna Farrar

235

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Strategic HR Review, vol. 8 no. 5
Type: Research Article
ISSN: 1475-4398

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Article
Publication date: 30 August 2018

264

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Industrial and Commercial Training, vol. 50 no. 6
Type: Research Article
ISSN: 0019-7858

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Attaining the 2030 Sustainable Development Goal of Gender Equality
Type: Book
ISBN: 978-1-80455-835-5

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Book part
Publication date: 18 August 2017

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Breaking the Zero-Sum Game
Type: Book
ISBN: 978-1-78743-186-7

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Article
Publication date: 14 December 2015

Bridget Penhale and Margaret Flynn

138

Abstract

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The Journal of Adult Protection, vol. 17 no. 6
Type: Research Article
ISSN: 1466-8203

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Article
Publication date: 25 May 2010

77

Abstract

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Nutrition & Food Science, vol. 40 no. 3
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 1 October 2005

John Coleman

655

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European Business Review, vol. 17 no. 5
Type: Research Article
ISSN: 0955-534X

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Book part
Publication date: 10 October 2022

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The Business of Widening Participation: Policy, Practice and Culture
Type: Book
ISBN: 978-1-80043-050-1

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