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Article

Roy Larke, Mark Kilgour and Huw O’Connor

The purpose of this paper is to provide an analysis of a major retailer’s transition to omnichannel retailing (OCR) from an existing multichannel retailing (MCR) base…

Abstract

Purpose

The purpose of this paper is to provide an analysis of a major retailer’s transition to omnichannel retailing (OCR) from an existing multichannel retailing (MCR) base. Using the illustrative case of Seven & I (S&I) Holdings, the paper positions OCR in terms of its goal to provide added customer value through a seamless brand experience.

Design/methodology/approach

The research uses a case study methodology, based on a series of in-depth interviews. Executives at S&I were interviewed as the core of the case, and supporting interviews were carried out with executives at Yamato Transport, Inditex Japan and Rakuten. Data collected in interviews were cross-referenced to industry and trade press reports, providing an illustration of the motivation and strategic decisions behind the transition to OCR, and of factors that have direct impact on the implementation of the model.

Findings

The results illustrate the difficulty in achieving OCR in terms of unifying customer experience across multiple channels. The case demonstrates the potential for cross-channel integration through multiple, but integrated touchpoints, and the leveraging of existing multichannel retail infrastructure and systems. In addition to confirming previous conceptual understanding of the transition process, the core findings demonstrate the importance of the strategic implementation process, the importance of the retailer’s brand portfolio and brand management, and the need to adjust and leverage existing facilities and infrastructure.

Research limitations/implications

The study is limited by the single case employed, although the complexity of OCR implementation does not take away from the practical implications in a broader sense. It could be argued that the Japanese retail industry has some differences to other markets, but the customer-orientated nature of S&I’s implementation, and its aim to leverage existing infrastructure, is illustrative for similar strategies of retailers elsewhere in the world.

Practical implications

The study has value to both researchers and practitioners as a structured synopsis of an actual case of transition, and adds to the literature that relates to OCR and to Japanese distribution. It demonstrates not only the need for robust supply chain, logistics, IT, marketing and retail infrastructure, and integration across distribution systems, but also the importance of the retailer’s brand portfolio, which may need significant adjustment to best promote added customer value. The success of S&I is predicated on both the high population densities, characteristic of the Japanese market, and a strong, longstanding MCR base. Similar systems and implementation issues apply to other markets that operate under similar conditions.

Social implications

The social implications of the paper relate to the fact that, although the transition to OCR may be a difficult, costly, and time-consuming proposition for a retailer, increasingly consumers are coming to expect both informational and purchasing options for brands to be available as, when and where they want them. The 24-7 nature of omnichannel also generates significant challenges in terms of work volumes and environmental impact. These issues are touched upon this paper.

Originality/value

This paper provides a case of a major and well-known retailer and the transition process towards an OCR model, of which there are currently few case studies available. It also adds significantly to the body of literature relating to Japanese distribution and provides insights into strategy not generally known in the English-speaking world.

Details

International Journal of Physical Distribution & Logistics Management, vol. 48 no. 4
Type: Research Article
ISSN: 0960-0035

Keywords

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Article

Milan Jocevski, Niklas Arvidsson, Giovanni Miragliotta, Antonio Ghezzi and Riccardo Mangiaracina

Digitalisation has been identified as a driving force behind retail sector transformation. The purpose of this paper is to provide a deeper understanding of how omni…

Abstract

Purpose

Digitalisation has been identified as a driving force behind retail sector transformation. The purpose of this paper is to provide a deeper understanding of how omni-channel strategies link to the digitalisation phenomenon. The study is explorative in nature and aims to expand existing knowledge by using a business model (BM) perspective.

Design/methodology/approach

The study uses a qualitative approach. Data collection involved a questionnaire answered by 13 firms from three retail segments (i.e. fashion, consumer electronics and bookstores and media) and a group discussion with senior managers. The data were complemented with information from websites, applications and available online reports.

Findings

The findings present empirical insights about different strategic and BM approaches to omni-channel retailing and highlight examples of pioneering retailers from the Italian market. The proposed framework consolidates earlier studies and puts forward three dimensions for a successful transition to omni-channel retailing BMs: a seamless customer experience, an integrated analytics system and an effective supply chain and logistics.

Practical implications

Managers can employ an overview of mobile commerce usage to manage the process of integrating channels, within their BMs, alongside the customer journey. Particular attention should be paid to development and the use of data analytics tools as one of the dimensions with a significant impact on omni-channel management.

Originality/value

First, this paper applies a BM perspective as a novel approach for analysing a transition to omni-channel retailing. Second, it is based on empirical analysis of three retail segments, which provide new insights into omni-channel strategies in the retailing literature.

Details

International Journal of Retail & Distribution Management, vol. 47 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

Abstract

Details

International Journal of Physical Distribution & Logistics Management, vol. 48 no. 4
Type: Research Article
ISSN: 0960-0035

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Article

Min Zhang, Xuele Shen, Mingxing Zhu and Jun Yang

With more and more individuals relying on mobile devices to obtain information, many libraries launch mobile application to satisfy mobile users’ information need. The…

Abstract

Purpose

With more and more individuals relying on mobile devices to obtain information, many libraries launch mobile application to satisfy mobile users’ information need. The purpose of this paper is to figure out factors influencing consumers’ channel transfer intention of library service from web-based platform to mobile app.

Design/methodology/approach

A structural equation model is proposed based on categorization theory. In addition, situational contexts are taken into account to make research model more suitable for the real condition. Data collected from 319 samples are used for hypotheses examining.

Findings

The relationships between source and target (perceived differentiation including function differentiation and resource differentiation) positively affect perceived situation efficiency, which in turn shapes intention to use mobile library application. Perceived mobile library quality positively influences perceived differentiation, perceived situation efficiency and mobile library adoption intention. In summary, perceived situation efficiency is the main factor.

Practical implications

Both quality and situational factors should be taken seriously, and mobile device producers and mobile app developers should cooperate on improving the quality of mobile app. Meanwhile, it is critical to examine the relationship between web based and mobile library service in the initial or early stage of mobile library development.

Originality/value

By focussing on the impacts of the relationship between web and mobile library service and evaluation of mobile library on the adoption intention, this paper not only provides a theoretical understanding of mobile library adoption behavior but also offers practical insights to library managers and app developers for promoting such a process.

Details

Library Hi Tech, vol. 34 no. 1
Type: Research Article
ISSN: 0737-8831

Keywords

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Book part

Jeffery Sobal

Food system channels are proposed to be major components of the larger food system which influence health and illness.

Abstract

Purpose

Food system channels are proposed to be major components of the larger food system which influence health and illness.

Methodology/approach

Food system channels are defined, discussed in relationship to other food system components, considered in terms of historical food system changes, examined in relationship to wellbeing and disease, and proposed to have useful applications.

Findings

Food system channels are broad, organized, and integrated pathways through which foods and nutrients pass. Channels are larger in scale and scope than previously described food system structures like chains, stages, sectors, networks, and others. Four major types of contemporary Western food system channels differ in their underlying values and health impacts. (1) Industrialized food channels are based on profit as an economic value, which contributes to a diversity of inexpensive foods and chronic diseases. (2) Emergency food channels are based on altruism as a moral value, and try to overcome gaps in industrialized channels to prevent diseases of poverty. (3) Alternative food channels are based on justice and environmentalism as ethical values, and seek to promote wellness and sustainability. (4) Subsistence food channels are based on self-sufficiency as a traditional value, and seek self-reliance to avoid hunger and illness. Historical socioeconomic development of agricultural and industrial transitions led to shifts in food system channels that shaped dietary, nutritional, epidemiological, and mortality transitions.

Implications

Food system channels provide varying amounts of calories and types of nutrients that shape wellbeing and diseases. Sociologists and others may benefit from examining food system channels and considering their role in health and illness.

Details

Food Systems and Health
Type: Book
ISBN: 978-1-78635-092-3

Keywords

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Article

Rajesh Chandrashekaran and Rajneesh Suri

The purpose of this paper is to examine how consumers evaluate identical price offers in retail versus e‐tail environments. Within that context, it seeks to examine the…

Abstract

Purpose

The purpose of this paper is to examine how consumers evaluate identical price offers in retail versus e‐tail environments. Within that context, it seeks to examine the likelihood of shoppers to continue searching for a better price within the same channel and their intentions to transit to another channel.

Design/methodology/approach

In total, 120 subjects provided information on gender and price knowledge and evaluated an advertised offer for a camera in one of two settings (retail or e‐tail). The offers in the two settings were identical in all respects. Then, subjects indicated the likelihood of finding a better price within the medium versus if they made a transition to a different medium.

Findings

Analysis reveals that consumers' evaluations and search behaviors are influenced by characteristics of the medium (retail versus e‐tail), but this effect is moderated by both gender and price knowledge. Females prefer a brick and mortar environment and are likely to seek information at such retailers, even when similar products are available online. However, males evaluate online offers better than identical store offers, and are less inclined to engage in channel transition. Finally, evaluations of online offers are positively related to price knowledge, whereas a reverse pattern of results is obtained for retail offers.

Originality/value

The findings shed light on how consumers evaluate identical online versus retail price offers, and their associated search intentions. These findings have practical implications for merchants who adopt a dual presence.

Details

Journal of Product & Brand Management, vol. 21 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

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Article

Beth Davis-Sramek, Rafay Ishfaq, Brian J. Gibson and Cliff Defee

The purpose of this research is to provide a theoretical explanation of the strategic and structural changes occurring in US omnichannel retail supply chains. Using…

Abstract

Purpose

The purpose of this research is to provide a theoretical explanation of the strategic and structural changes occurring in US omnichannel retail supply chains. Using longitudinal data, the research documents transitions in retailers' supply chain strategies, specifically related to the order fulfillment process. It further offers explanation for how and why these transitions occurred.

Design/methodology/approach

This research uses a process theory lens to explain the business model transformation of the omnichannel order fulfillment process. Using a case study approach, a longitudinal multicase study was conducted with six large US retailers over a span of 10 years. Within-case and cross-case analysis identifies the sequence and rationale of different strategic and structural shifts in retailers' omnichannel order fulfillment strategy.

Findings

The within- and cross-case analyses offer insight into how the transitions occur, at what rate they occur across several different retailers, and why the rate can differ across the stages of omnichannel transition among retailers. The research documents that retailers took varied approaches to strategically develop and structurally change their order fulfillment processes in their transition to omnichannel retail. The findings reveal that these approaches are dependent on retailers' store-based logistics capabilities and specific supply chain arrangements within their retail segment.

Research limitations/implications

The longitudinal and theoretically driven approach provides researchers a better understanding of the business model transformation in US retail omnichannel operations. This approach builds theoretical context around why and how strategic and structural changes in omnichannel fulfillment occurred over time. It also explains the underlying omnichannel phenomenon more accurately than research focused on discrete changes at a single point in time.

Practical implications

The findings and managerial insights can assist practitioners in understanding how environmental changes have led to strategic and structural shifts across different stages of omnichannel fulfillment evolution. These insights also provide guidance to retailers that are currently in early stages of developing their omnichannel fulfillment strategy.

Originality/value

Logistics and fulfillment operations of retailers have changed dramatically over the last 10–15 years. The authors apply a process theory lens to explain how and why retailers have integrated their channels to achieve omnichannel success at the store level.

Details

International Journal of Physical Distribution & Logistics Management, vol. 50 no. 5
Type: Research Article
ISSN: 0960-0035

Keywords

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Article

Nargiza Alymkulova and Junus Ganiev

The global financial crisis hit the economy of the Kyrgyz Republic by the third wave of its transmission in early 2009. The purpose of this study is to examine the impact…

Abstract

Purpose

The global financial crisis hit the economy of the Kyrgyz Republic by the third wave of its transmission in early 2009. The purpose of this study is to examine the impact of the global financial economic crisis on the transition economy of the Kyrgyz Republic. As there is a low level of the Kyrgyz Republic’s integration into the global financial and economic processes, it is obvious that channels of transmissions are different.

Design/methodology/approach

The empirical model is the vector autoregression approach. The quarterly data from 2005 to 2013 of the remittances from abroad, trade volumes, exchange rates, credits, deposits and liquidity of the banking system, gross domestic product (GDP) and foreign direct investment (FDI) were used in the empirical analysis.

Findings

The authors found a significant positive relation between transmission channels such as remittances flow, banking sector, international trade and GDP within the first six months. Thus, a decline in the aforementioned variables has a significant affirmative effect on the country’s GDP. Notwithstanding, the exchange-rate channel adversely influences GDP. Thereby, the depreciation of the national currency leads to an increase in GDP.

Originality/value

The study findings allow the Kyrgyz policymakers to foresee the global crisis transmission through the primary channels of transmission mechanism. Nevertheless, a decrease of the deposit level by 1 per cent leads to 2.91 per cent decline in FDI inflows. On the contrary, an increase of the exchange rate by 1 per cent leads to 1.54 per cent decrease in imports.

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Article

C.C. Hao and J.N. Chung

This paper seeks to increase our understanding on the fluid mechanicsand heat transfer in a transitional mixed convection flow between twovertical plates. Direct numerical…

Abstract

This paper seeks to increase our understanding on the fluid mechanics and heat transfer in a transitional mixed convection flow between two vertical plates. Direct numerical simulation by the spectral method, with a weak formulation, is used to solve the transient 3–D Navier‐Stokes equations and energy equation. Initial disturbances consist of the finite‐amplitude 2–D Tollmien‐Schlichting wave and two 3–D oblique waves. The transition phenomena in a mixed‐convection flow can be significantly different from the isothermal flow. Disturbance competitions among different modes are also found to be different from those known for an isothermal flow. In a mixed‐convection flow, there exist thresholds for the low‐mode Fourier waves. The intensified vortices are concentrated left of the central surface between the two plates. Hairpin vortices are formed with high Ri. Based on the flow visualization, the λ vortices are found to be staggered on the surfaces parallel to the plates. The Ri number seems to be the main parameter governing the transition mechanism. The Nu number is found to increase during transition.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 5 no. 5
Type: Research Article
ISSN: 0961-5539

Keywords

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Article

C. Shu, X.H. Mao and Y.T. Chew

This paper aims to give some guidance on the selection of particle numbers per cell and the number of molecules per particle in the micro flow simulation by using DSMC method.

Abstract

Purpose

This paper aims to give some guidance on the selection of particle numbers per cell and the number of molecules per particle in the micro flow simulation by using DSMC method.

Design/methodology/approach

The numerical investigation is performed to study the effects of particle number per cell and the scaling factor of real molecules to a simulated particle on accuracy of DSMC simulation of two‐dimensional micro channel flows in the “slip flow” and “transition flow” regimes.

Findings

Numerical results show that both the particle number per cell and the scaling factor have effect on the accuracy of the DSMC results from the statistical error and the physical aspects. In the “slip flow” regime, a larger value of scaling factor can be used to obtain accurate results as compared to the “transition flow” regime. However, in the “transition flow” regime, much less number of particles in each cell can be used to generate accurate DSMC results as compared to the “slip flow” regime.

Research limitations/implications

The present work is limited to the two‐dimensional case.

Practical implications

The results of this paper are very useful for the two‐dimensional micro flow simulation by DSMC.

Originality/value

The work in this paper is original and provides guidance on micro flow simulation.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 15 no. 8
Type: Research Article
ISSN: 0961-5539

Keywords

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