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Yulan Yuan, Yuen-Hsien Tseng and Chaang-Iuan Ho
The advancement of data analysis tools makes analyzing a huge amount of literature possible. This paper aims to identify tourism information technology research trends…
The advancement of data analysis tools makes analyzing a huge amount of literature possible. This paper aims to identify tourism information technology research trends with the assistance of Toolkit for Academic Research (CATAR) to answer two research questions: the status of tourism information technology (IT) articles published in these selected journals from 1990 to 2016, and whether the number of Tourism IT articles is increasing or decreasing, and the main research topics studied in these articles from 1990 to 2016, and whether those have shifted over the 27 years.
Selected keywords identified by researchers that were used to extract Tourism IT articles published in Web of Science database. CATAR was used to carry out two analyses, namely, overview analysis and breakdown analysis. Overview analysis is performed to apply citation analysis to identify the general trend and the most cited reference of Tourism IT research represented by the selected articles. Breakdown analysis is based on bibliographic coupling (BC) analysis.
The number of Tourism IT publications grew rapidly in the second half of the 2000s, as mobile phones with touch screens became increasingly popular. It signals changes in the way of information searching behaviors. A total of 769 authors from 44 countries contributed to Tourism IT research. The USA, China, UK and Australia are the countries contributing the most. Six subject areas were revealed, namely, the interaction of people and organization; interaction of people and information; interaction of people and technology; technological implementation; the interaction of organization and information; and interaction of organization and technology.
The major limitation of this study must be considered – the use of data merely derived from WoS database. The BC analysis makes a comparison between references of the given articles. This analysis requires the citation sources with better data quality, which is mainly based on the accuracy and standardization of databases. WoS is the database currently fit this requirement. The emergence of the new citation tools will enable scholars to pull data from new databases and to clean the data. Incorporating data from those new databases will reveal more accurate and comprehensive picture of Tourism IT research trend.
This paper revealed the research trend and major research subject areas of Tourism IT research for the past 16 years. The results can assist scholars to quickly grasp the Tourism IT research. This paper also provides an alternative approach to conduct literature review with computer-assisted analysis program.
Chaang-Iuan Ho and Pie-Chun Lee
The purpose of this study is to propose a model investigating the effectiveness of travel blogs as a relationship marketing tool. Specifically, the mediating role of…
The purpose of this study is to propose a model investigating the effectiveness of travel blogs as a relationship marketing tool. Specifically, the mediating role of online relationship quality (RQ) dimensions between the attributes of blogs and e-loyalty is modeled. Furthermore, the study investigates the e-loyalty to travel blogs in explaining the reader’s intention to purchase from its online retailer.
The subjects of this study were blog readers who had travel blog usage experiences. The online survey was conducted by one of the major portal Web sites in Taiwan. There were 288 usable responses obtained in total. The structural equation modeling approach was used to estimate the research model.
The research results indicate that information quality plays a dominant role in influencing online satisfaction and trust. The mediating role of e-satisfaction between e-trust and e-loyalty is identified, and thus the online RQ development process: information quality → e-trust → e-satisfaction → e-loyalty→ intention to buy travel products.
Travel blogs are still effective to maintain customer relationship. However, they seem to lose interactivity and entertainment to readers.
Managerial implications lay emphasis on providing a completed circuit by integrating different social media to facilitate tourism information seeking.
This study is to develop a context-specific model of relationship marketing drivers to the travel blogosphere.
Chulmo Koo, Luiz Mendes-Filho and Dimitrios Buhalis