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The purpose of this study is to investigate the existence of inter-market market segments in the adolescents' and young adults' cell phone product-market in Finland, United Arab Emirates, Canada, China, and New Zealand. Drawing upon cell phone feature preferences criteria cited by Işıklar and Buyuközkan, the existence of inter-market market segments using these feature preferences as the cluster variate was examined.

Using a survey questionnaire, data was gathered from 403 high school and 892 undergraduate students in Finland, UAE, China, Canada and New Zealand.

The results of the study suggest the inter-market market segments do exist in the countries of this study, but their existence varies to some degree by country.

An important implication of the research is the existence of the five inter-market segments among the adolescents and young adults in the five countries was established. Consequently, the inter-market segments extend over the borders. The five inter-market segments exist in all country markets except in New Zealand, which included only four segments. These five segments also appear to be unique and large enough in size, which are the key requirements in terms of successful segmentation, and thus warrant the development of unique products, services and marketing programs for the segments.

This paper aims to compare residential fixed-line telephone surveys with cell phone surveys for assessing the extent of the potential undercoverage issue evaluating the necessity and feasibility of conducting cell phone surveys or dual-frame telephone surveys in Hong Kong.

The research team simultaneously carried out a conventional fixed-line telephone survey and a cell phone survey in 2015 with similar features on survey design, sampling and data collection procedures. Two samples with sample size of 801 and 1,203 were achieved separately. Data collected were analysed to see to what extent survey findings will be biased if the sampling frame of telephone surveys is solely based on residential fixed-line numbers in Hong Kong, and if such a bias does exist, whether a survey conducted through cell phones or by adding a cell phone-only (CO) group would be an ideal solution for it.

The findings show that the cooperation rates for the cell phone survey were much lower than those of the fixed-line telephone survey. The respondents from two surveys were fairly different. However, estimates of most commonly used socio-demographic characteristics from the latter group had the least bias compared with population statistics. Supplanting the traditional fixed-line survey with a cell phone survey or supplementing it with a CO group will not make the resulting sample a better representative of the population but it will amplify the sample bias on the major social socio-demographic characteristics.

This paper empirically compares the two types of telephone surveys in a well-designed scientific study.

The purpose of this paper is to investigate the influence of driver demographic characteristics on the driving safety involving cell phone usages.

A total of 1,432 crashes and 19,714 baselines were collected for the Strategic Highway Research Program 2 naturalistic driving research. The authors used a case-control approach to estimate the prevalence and the population attributable risk percentage. The mixed logistic regression model is used to evaluate the correlation between different driver demographic characteristics (age, driving experience or their combination) and the crash risk regarding cell phone engagements, as well as the correlation among the likelihood of the cell phone engagement during the driving, multiple driver demographic characteristics (gender, age and driving experience) and environment conditions.

Senior drivers face an extremely high crash risk when distracted by cell phone during driving, but they are not involved in crashes at a large scale. On the contrary, cell phone usages account for a far larger percentage of total crashes for young drivers. Similarly, experienced drivers and experienced-middle-aged drivers seem less likely to be impacted by the cell phone while driving, and cell phone engagements are attributed to a lower percentage of total crashes for them. Furthermore, experienced, senior or male drivers are less likely to engage in cell phone-related secondary tasks while driving.

The results provide support to guide countermeasures and vehicle design.

The adoption of mobile technology by the youth has been gaining momentum as a growing area of exploration for scholars. Several aspects of this technology, including its adoption and usage patterns, have been explored both theoretically and in empirical research. The purpose of this paper is to understand the cell phone usage of the young university students, the effects of this usage of the cell phone on their personal communication needs, their perceptions of cell phone communication in the society, and gender similarities and differences in these matters.

This paper relies on primary data of randomly selected engineering students in a university in South Africa. Data was collected from 200 respondents using face-to-face interviews with the help of a structured interview schedule.

The analysis shows the relationship between the measures of cell phone usage, personal communication, and perceptions, across different racial groups. The findings of the study have relevance and significance for the understanding of the communication patterns and their social consequences for the youth in South Africa.

Most of the research in this area has originated from the developed regions and countries in the Nordic region and Japan. This paper presents the findings on the cell phone use of students in South Africa.

The purpose of this paper is to investigate cell phone use and broad cell phone feature preferences among youth in Finland. Of particular interest is the issue of gender differences regarding the behavioral aspects of the cell phones, and their conceptualization.

The participants of the study are undergraduate students from a large university located in Tampere, Finland. The JMP 1‐2‐3‐software was used for statistical analysis.

Significant differences between genders regarding the behavioral factors and specific behaviors were identified in three out of six behavioral factors and in 14 out 30 specific behaviors. The conceptualization of the cell phone behaviors by different genders was analyzed, and differences in the conceptualization were discovered. Finally a cluster analysis was performed with both genders in order to discover distinct and unique user groups on the basis of the differences in the behavioral variables.

Designers and marketers of cell phones should pay attention to behavioral aspects of cell phone usage. In addition gender differences in these behaviors and their conceptualizations should be carefully appraised.

Cell phone behaviors and the relevant customer clusters are compared. Also the conceptualization of the broad cell phone behaviors between the genders are compared.

A review of relevant literature reveals a great deal of information on the possible use of cell phones for Internet access via the emerging wireless application protocol (WAP) technology, but little information if any exists about the link between cell phones and libraries. Going by the wide use of wireless networks in libraries especially in Western countries, it is possible that as cell phone technology continues to evolve and mature it could have a significant impact on libraries in the same way the Internet did. Ironically, today, a review of cell phone use in libraries only reveals efforts that are being made to dissuade users from making or receiving calls on their handsets within libraries. Few efforts are geared towards exploring ways that cell phone technology could be used to enhance library operations. Attempts to demonstrate that cell phones may in future provide solutions to libraries’ problems of connectivity especially in the remote areas of the Southern African Development Community member states.

Purpose — To assess how cell phone technology might impact the collection of travel data in the future.

Design/methodology/approach — Two different types of cell phone enabled studies are considered. First, we examine how the text feature of phones can be used for person-to-person surveys, and second, we explore an aggregate level survey enabled by an anonymous and passive GPS trace.

Findings — This study explores the types of travel information that are likely to be inferred from text surveys and cell phone traces. It recognizes that a passive GPS trace might change the level of measurement and the inferences we make about travel behaviors.

Research limitations/implications — The study is prospective. It anticipates that over the next 10–15 years cell phone tracking technology will improve, as well as the speed and capability of algorithms for post-processing the information.

Practical implications — Cell phone enabled studies may provide a new tool and new level of measurement, as traditional survey response rates decline, and it becomes more difficult and expensive to conduct conventional travel surveys. The capacity of cell phones for travel survey work is improving, but it is not fully realizable today (2012).

Originality/value — This study provides a context to understand how the technology of the cell phone might be integrated with more traditional travel surveys to streamline data collection, and produce new types of spatial detection, measurement, and tracking.

Information communication technologies can serve as a crucial missing link toward tacking wicked problems of social welfare policy implementation through collaborative governance. Using a mixed methods approach, a pre- and postanalyses were used to investigate whether and how cell phones can increase awareness of pregnant women about different cash and service benefits of maternal health benefit policies of 82 pregnant women in a remote tribal community in Melghat forest of Maharashtra, India. Pregnant women received customized prerecorded bilingual audio calls on their mobile phones about maternal health benefit policies. The author then traced whether those audio messages increased the claiming of policy benefits and public engagement. The key contribution of this research is that contrary to the optimism about digital governance, findings suggest that cell phones are not a “silver bullet” for increasing receipt of maternal health benefits. This book chapter concludes with the prescription that the impact of mobile phones and other information technologies will be marginal as long as there are administrative deficiencies in policy implementation and a misalignment in state and federal policy designs.