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This paper aims to investigate how motivation aspects including expected organizational rewards (EOR) and enjoyment in helping others (EHO) drive umrah travelersâ…
This paper aims to investigate how motivation aspects including expected organizational rewards (EOR) and enjoyment in helping others (EHO) drive umrah travelersâ participation. Furthermore, it verifies the effect of umrah travelersâ participation on loyalty and assesses the perceived value and umrah travelersâ satisfaction emerging in this relationship.
The survey uses the purposive sampling method. Data analysis uses confirmatory factor analysis and structural equation modeling with a total sample of 438 umrah travelers.
The results show that EOR and EHO affect umrah travelersâ participation; umrah travelersâ participation has a direct effect on umrah travelersâ loyalty; and all the relationships between umrah travelersâ participation, perceived value, satisfaction and loyalty are significant.
This study contributes to the theory of religious tourism particularly in identifying the motivation aspects as the antecedents of umrah travelersâ participation beyond religiosity. Furthermore, this study provides the theory of umrah travelersâ participation and loyalty and proposes that perceived value and satisfaction emerge in this relationship.
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Este trabajo investiga cÃ³mo los aspectos motivacionales, incluidas las recompensas organizacionales esperadas (EOR) y el placer de ayudar a otros (EHO), impulsan la participaciÃ³n de los viajeros âumrahâ. AdemÃ¡s, verifica el efecto de la participaciÃ³n de dichos viajeros sobre la lealtad y evalÃºa el valor percibido y satisfacciÃ³n, que emerge en esta relaciÃ³n.
La encuesta utiliza el mÃ©todo de muestreo intencional. El anÃ¡lisis de los datos, emplea anÃ¡lisis factorial confirmatorio y modelos de ecuaciones estructurales (SEM), sobre una muestra total de 438 viajeros âumrahâ.
Los resultados arrojan que, EOR y EHO afectan a la participaciÃ³n de los viajeros âumrahâ; Que la participaciÃ³n de dichos viajeros tiene un efecto directo en la lealtad de los mismos; y todas las relaciones entre la participaciÃ³n de los viajeros de âumrahâ, el valor percibido, la satisfacciÃ³n y la lealtad son significativas.Â
Este estudio contribuye al turismo religioso y sus teorÃas, particularmente en la identificaciÃ³n de los aspectos de motivaciÃ³n y los antecedentes de la participaciÃ³n de los viajeros âumrahâ, mÃ¡s allÃ¡ de la propia religiosidad. AdemÃ¡s, este estudio proporciona a la literature, el anÃ¡lisis sobre la participaciÃ³n y lealtad de los viajeros âumrahâ, y propone que el valor percibido y la satisfacciÃ³n de los mismos, sean elementos a considerer en esta relaciÃ³n.
This study aims to elucidate customer participation and value co-creation in enhancing customer loyalty in the context of Umrah travelers. First, it identifies the…
This study aims to elucidate customer participation and value co-creation in enhancing customer loyalty in the context of Umrah travelers. First, it identifies the antecedents of Umrah travelersâ participation including service brand image, service employee performance and willingness to customize. Second, this study explores the impact of Umrah travelersâ participation in Umrah travelersâ loyalty. Finally, it explores co-creation value (hedonic, refreshment and price) and Umrah travelersâ satisfaction emerging in the relationship between Umrah travelersâ participation and Umrah travelersâ loyalty.
The survey draws its respondents from Umrah participants in Central Java Province, Indonesia, using the purposive sampling method with 459 samples. Data analysis used confirmatory factor analysis and structural equation modeling.
The results reveal that service brand image, service employee performance and willingness to customize significantly affect Umrah travelersâ participation. Umrah travelersâ participation has an insignificant effect on Umrah travelersâ loyalty; conversely, Umrah travelersâ participation has a significant effect on co-creation value (hedonic value, refreshment and price). Only the price of the co-creation value has a significant effect on Umrah travelersâ loyalty, while hedonic value and refreshment value do not. Finally, Umrah travelersâ participation directly affects Umrah travelersâ satisfaction, and, in turn, Umrah travelersâ satisfaction impacts Umrah travelersâ loyalty.
This study attempts to elucidate the theory of customer participation and value co-creation in the Umrah travelers setting. It identifies the factor determiner of customer participation from the professional aspects of the company, namely, service brand image, service employee performance and willingness to customize. This study explored the importance of value co-creation and customer satisfaction in enhancing customer loyalty.
This study aims to examine the effect of halal company identity includes halal identity similarity, halal identity distinctiveness and halal identity prestige on customer…
This study aims to examine the effect of halal company identity includes halal identity similarity, halal identity distinctiveness and halal identity prestige on customer satisfaction and customer trust. Furthermore, it verifies the influence of customer satisfaction and customer trust on customer-company identification. Finally, it explores the effect of customer-company identification on halal restaurant loyalty.
This study selected a sample of halal restaurants in the area of Semarang City, Indonesia, using a purposive sampling method with a total of 520 respondents. The data analysis uses confirmatory factor analysis to identify discriminant and convergent validity and then structural equation modeling is used to validate the hypotheses.
The result showed that all aspects of halal company identity, namely, halal identity similarity, halal identity distinctiveness and halal identity prestige, significantly affect customer satisfaction. Halal identity similarity and halal identity distinctiveness insignificantly affect customer trust; however, halal identity prestige successfully affects customer trust. Both customer satisfaction and customer trust positively impact customer-company identification and, in turn, customer-company identification impacts halal restaurant loyalty.
This study contributes to the theory of halal tourism based on social identity theory and the theory of relationship quality in achieving customer loyalty of halal restaurants.
The new age of entrepreneurs recognizes crowdfunding as an innovative and effective means of obtaining funding from backers. However, attracting backers is challenging and…
The new age of entrepreneurs recognizes crowdfunding as an innovative and effective means of obtaining funding from backers. However, attracting backers is challenging and related scholarly knowledge lacking. Therefore, this study investigates the diverse factors influencing backer funding intention in reward-based crowdfunding.
This study conducted an online survey of 401 registered backers from two reward-based crowdfunding platforms in Taiwan. Data were analyzed using covariance-based structural equation modeling.
Results show that entrepreneur activeness has a negative effect on perceived risk but positively, while entrepreneur activeness and platform interactivity have a positive effect on backer engagement and backer value creation. Although it had no significant impact on backer engagement, project novelty positively influenced backer value creation. Perceived risk had no influence on either backer engagement or backer value creation. Backer engagement positively influenced backer value creation and backer funding intention, with the former having a positive impact on the latter.
This study provides a multi-perceptual lens by proposing an integration of diverse factors such as entrepreneurial- (entrepreneur activeness), project- (project novelty and perceived risk) and platform-related characteristics (platform interactivity) as antecedents to backer funding intention. By integrating a service-dominant logic perspective into the stimulus-organism-response model, this study highlights the essence of value creation by perceiving backers as value co-creators.