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The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge.

The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police's Instagram communication in Malmö, Sweden.

Findings show that the police's strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of what communicating a sense of safety in the public sphere entails.

This study adds to previous research on strategic communication in public sector organizations by demonstrating what strategic communication accomplishes at the receiving end outside of the organization.

The aim of this study is to outline a practice approach towards safety in public places whereby safety and place is understood as simultaneously produced in everyday work practice. Hence, the focus is shifted from place safety as a manageable asset to safe places as ongoing accomplishments.

This study focuses on practices of enacting safe places on the municipal level in Sweden. Thus, the focus of analysis is on the meanings of safety. The empirical material was collected during the period 2017–2019 in the Swedish cities of Stockholm, Helsingborg and Malmö. In different ways, these cities struggle with navigating safety issues in public places.

The study demonstrates how urban places are enacted as safe in and through practice. The findings include some of the ways in which safe places are accomplished, such as maintaining and caring for places, countering negative rumours and news reports and forming collaboration across sectors and actors. To gain a better understanding of safety in city centres, the study illuminates competing meaning-making processes in management work practice whereby places are negotiated as safe.

The existing research on safety in public places is scattered across disciplinary fields and dominated by a fortress approach to safe places. By contrast to the top-down view of safety as a measure of control, this study generates knowledge of how safe places are continuously construed in the junction of management practices and practices of everyday life.