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The purpose of this paper is to examine how the mediatisation of terror attacks affects the brand image of tourism cities.

Informed by theories of mediatisation and space, the study analyses two different types of terror attacks in Sweden during 2017 as media events. The focus of analysis is on identifying spatial and temporal patterns that underpin the narrative rhythm of the discussions of the events on Twitter and online news platforms.

The findings demonstrate that the unfolding of the events can be divided into three phases of varying intensity in rhythm and implications for city brand image. The manifestation of an imaginary terror attack in a digital environment had a greater impact on the narratives of the city than an actual one.

Rythmanalysis is introduced as a useful device to examine how urban space is mediatised through social media and online news flows.

The study contributes with novel knowledge on the mediatisation of city space on digital media platforms in a post-truth world. It shows that city administrations need to deal with both real and imaginary terror attacks, especially when there is an already established negative image of the city.

The purpose of this paper is to examine the transition of a place brand identity from a cultural anthropological perspective. More specifically, the paper analyses the ritual features and magical qualities of the development process of a regional brand in Scandinavia.

The study consists of an exploratory, longitudinal single case study of regional branding. An abductive research design was used in which the data, consisting of qualitative interviews, policy and promotional documents, were analysed with an interpretive approach.

Three place branding rituals of re-naming, managing ambiguity and instilling faith are identified as central in the transition process. These practices generate different forms of magic that facilitate transition and accommodate change.

The study suggests that the theoretical lens of the anthropological concept of the rite of passage is useful to capture the mechanisms and practices of the transition from an old to a new place brand identity.

The approach outlined in this paper is relevant for brand development and planning in that it demonstrates the ritual features and magical qualities of branding. In contrast to the linear step-by-step approach to brand planning, the study visualises brand development as overlapping phases in a process.

The study demonstrates the value of anthropological insights into transition rituals for understanding how change is alleviated in the development of place brands.

The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge.

The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police's Instagram communication in Malmö, Sweden.

Findings show that the police's strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of what communicating a sense of safety in the public sphere entails.

This study adds to previous research on strategic communication in public sector organizations by demonstrating what strategic communication accomplishes at the receiving end outside of the organization.

The aim of this study is to outline a practice approach towards safety in public places whereby safety and place is understood as simultaneously produced in everyday work practice. Hence, the focus is shifted from place safety as a manageable asset to safe places as ongoing accomplishments.

This study focuses on practices of enacting safe places on the municipal level in Sweden. Thus, the focus of analysis is on the meanings of safety. The empirical material was collected during the period 2017–2019 in the Swedish cities of Stockholm, Helsingborg and Malmö. In different ways, these cities struggle with navigating safety issues in public places.

The study demonstrates how urban places are enacted as safe in and through practice. The findings include some of the ways in which safe places are accomplished, such as maintaining and caring for places, countering negative rumours and news reports and forming collaboration across sectors and actors. To gain a better understanding of safety in city centres, the study illuminates competing meaning-making processes in management work practice whereby places are negotiated as safe.

The existing research on safety in public places is scattered across disciplinary fields and dominated by a fortress approach to safe places. By contrast to the top-down view of safety as a measure of control, this study generates knowledge of how safe places are continuously construed in the junction of management practices and practices of everyday life.