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Since environmental factors have influenced Generation Y shoppers (those born after 1977) to make them different from older groups, this study examines the decision making of Adult Female Generation Y consumers using Sproles and Kendall’s (1986) Consumer Styles Inventory (CSI). The study uses the CSI as a basis for segmenting Generation Y consumers in to five meaningful and distinct decision‐making groups, namely: “recreational quality seekers”, “recreational discount seekers”, “trend setting loyals”, “shopping and fashion uninterested” and “confused time/money conserving”. Implications for retailers and marketing practitioners targeting Generation Y consumers are discussed.

The management of schools is a prime objective of the 1988 Education Reform Act. However, local management of schools (LMS) implies much more than managing existing resources of people, finance and materials. Schools will have to compete for pupils, the numbers of which will determine financial support from the local authority. Successful competition for pupils will not simply mean more advertising and promotion: it will depend on targeting certain groups within the defined catchment area and decisions on targeting will result from elements of research. One such element, namely the decision‐making unit (DMU) within the family or household structure is examined. It identifies who makes decisions on choice of school together with the factors of schools′ activities which are important in that choice. Finally, it contrasts the above variables using ACORN (A Classification of Residential Neighbourhoods) as a base.

As social theorists propose that there has been an intensification of social and commercial pressures on men to become fashion consumers, this paper sets out to examine the proposition by investigating fashion consciousness of Generation Y male consumers.

Data were gathered from a survey of 346 male respondents aged between 18‐25 who completed a fashion consciousness questionnaire, which was then factor‐analysed.

Relatively high levels of fashion consciousness were found, but not necessarily fashion adoption. Factor analysis showed that men view fashion in highly simplistic terms and there is still a strong “anti‐fashion” dimension to the average young male consumer.

Drawing on the fields of psychology and sociology, it is argued that “anti‐fashion” fashion consumption creates the distinction necessary for men to create a defensible masculine practice.

The “anti‐fashion” motivation is of interest to marketers and provides a basis for planning retailing and branding approaches. The key to fashion marketing for men would be to show how clothing could overcome some of these fears, e.g. not earning or achieving enough.

Being such a nascent potential market segment, there are no empirical studies that specifically focus on male Generation Ys.

The growth in the use of networked technologies provides educators with mechanisms to add value to learning experiences where learners and educators are geographically distributed. Increasingly, placements are used within the more vocational disciplines to provide students with a reflective learning experience within the context of the work environment. Such remote learning can be supported through the use of networked technology, enabling a high degree of interactivity and helping learners to enhance their learning styles. A case study is presented that considers the design and implementation of such networked support, focusing on the learner’s evaluation of this experience. The results from this study identify that networked technologies, such as audio conferencing and Web‐based support, have a beneficial role in the learning experience, and that considerable advantages can be derived from their use for placement‐based learners.

The purpose of this paper is to explore the relationship between consumer risk perceptions and behaviour when information about food risks is framed in a positive or negative way.

Using food consumption scenarios in an on-line experiment consumers perceived risk and risk tolerance is examined when messages are framed in three different news-type stories.

As anticipated, message framing emerged as a significant predictor of perceived risk and the higher an individual’s self-reported tolerance of risk, the more risk they were willing to accept.

The use of hypothetical scenarios and relatively small convenience sample size could be improved by further research.

Through simple adjustments to wording, food crises of confidence may be reduced and the implications for communication management strategies are discussed.

Originality stems from being one of the first papers to use Framing and Prospect Theory in a food crisis situation, in which both risk and framing are operationalised in different ways and the risk was not specified by the researcher. Also, unlike previous research identical numerical facts were framed in a positive, negative or neutral light by changing the wording.

The purpose of this paper is to investigate the experience of visitors to UK markets by analysing their Tripadvisor reviews to identify perceived experiential dimensions with a view to informing actions by those responsible for market management to provide a better consumer experience.

This research analysed 41,071 Tripadvisor reviews of 61 UK markets. A latent Dirichlet allocation machine learning algorithm was conducted to identify the experience dimensions of visitors. A text analysis was performed to indicate salience and valence of commonly used words.

Five dimensions of experience are identified: atmosphere, merchandise, local variety, food and disappointment, together with the underlying factors that drive positive experience.

Place and market managers should assess and position their market informed by diverse experiential dimensions. They should also improve and enhance the experience of visitors according to the underlying factors of each dimension.

Retail markets have historically played an important role in the development of urban places. However, the ability to continue performing this role requires a greater understanding of how markets are perceived by those who use them. One way to achieve this is to use emergent technologies to inform decision-making by those responsible for their management. It demonstrates the potential of a new analytical technique using digital technologies to improve one of the oldest forms of retailing.