Search results

1 – 10 of over 1000
Article
Publication date: 8 June 2015

Ranga Chimhundu, Eric Kong and Raj Gururajan

– The purpose of this paper is to examine shelf management practices of grocery retail chains and their category captains (CCs) in the marketing of consumer packaged goods.

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Abstract

Purpose

The purpose of this paper is to examine shelf management practices of grocery retail chains and their category captains (CCs) in the marketing of consumer packaged goods.

Design/methodology/approach

This is a qualitative, exploratory study that is set in a duopoly retail environment in the Asia-Pacific region. The study employed 18 in-depth interviews with executives and managers of two umbrella retail organisations and their suppliers/manufacturers. The method of data analysis employed was content analysis.

Findings

Despite CC input in merchandising decisions, it is the retail chains that have the final say on shelf matters. There is no risk of strategic loss of power in employing CCs to manage store product categories on behalf of, or in partnership with retailers provided the retail chains closely monitor the activities and decisions/recommendations of the captains.

Research limitations/implications

The paper is developed from data obtained from the grocery retail industry of one economy. Future research would need to extend this study to other economies with similar as well as different conditions.

Practical implications

The research offers reassurance to grocery retail practitioners who may be contemplating lessening the burden of managing all their store categories by themselves and switching to CC arrangements. The reassurance is that the reported risk associated with loss of power is manageable.

Originality/value

The paper has created a typology termed the “category captain arrangement/grocery retail concentration matrix” and specific directions for further research.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 27 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 December 2004

Kyle Dupre and Thomas W. Gruen

Despite massive efforts of suppliers and retailers in the fast‐moving‐consumer‐goods (FMCG) channel to adopt the efficient consumer response (ECR) practices, many of the expected…

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Abstract

Despite massive efforts of suppliers and retailers in the fast‐moving‐consumer‐goods (FMCG) channel to adopt the efficient consumer response (ECR) practices, many of the expected benefits have not been realized. This study examines the history and implementation practices of ECR in the USA and in Germany and presents conceptual models that compare the likely outcomes when ECR‐based category management practices are initiated either by the supplier or by the retailer channel partner. Combining the knowledge gained from a series of interviews with industry experts with their own ECR experiences, it is shown how a strategic competitive advantage can be realized through the combination of both supplier and retailer views and expertise in category management practices. The article concludes with an examination of barriers to implementation of category management plans and suggests ways to overcome these barriers.

Details

Journal of Business & Industrial Marketing, vol. 19 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 23 May 2019

Natalia Guseva and Vera Rebiazina

What core strategic capabilities should multinational and domestic firms possess to create competitive organization in Russia? In this chapter, we try to answer this question with…

Abstract

What core strategic capabilities should multinational and domestic firms possess to create competitive organization in Russia? In this chapter, we try to answer this question with our pilot case study of six firms operating in the Russian high-tech, low-tech, and services markets – four global companies and two Russian firms. Our research shows that customer orientation is the crucial strategic capability, highlighted by all of the firms involved in the research. For multinational and high-tech players, this is followed by research and development, mentioned by two-thirds of the respondents. Moreover, the four multinational companies leverage their strategic capabilities of cross-cultural management and general sales capabilities as keys for their success in Russia. Russian firms emphasize importance of entrepreneurship, understanding local customer needs, and an engaged team as strategic capabilities that particularly differentiate them from the multinational players in the Russian market.

Details

Modeling Economic Growth in Contemporary Russia
Type: Book
ISBN: 978-1-78973-265-8

Keywords

Article
Publication date: 11 July 2023

Michael Christopher Benson, Keith Glanfield, Craig Hirst and Susan Wakenshaw

The category captain system (CC) of retailer category management (RCM) is established, accepted, and widely adopted. The paper empirically assesses the application of this system…

Abstract

Purpose

The category captain system (CC) of retailer category management (RCM) is established, accepted, and widely adopted. The paper empirically assesses the application of this system in building collaborations between retailers and their suppliers to generate growth following COVID-19. This study applies service-dominant logic (S-D logic) to RCM and establishes the current ‘practical’ application of the five axioms of S-D logic within the CC system.

Design/methodology/approach

The researchers adopted a qualitative research design which examined both category managers and retail buyers currently involved in the CC system, using thematic analysis of transcripts from 25 practitioner participants.

Findings

The study reveals service is not a fundamental basis of exchange in the CC system. Value is uniquely, independently, and separately created by the retailer that significantly restricts the scope of the category service eco systems and the opportunity to innovate through value co-creation.

Practical implications

Significant change is required to realise value co-creation and innovation applying S-D logic to RCM. The study indicates there is potential to start this change by the formalisation of wider informal category relationships between non-captain suppliers and retailers through consumer insight technology, and by aligning suppliers and retailers to make more effective and sustainable trading decisions.

Originality/value

The study indicates that certain elements of the CC system proposed by the literature's games-based theoretic models, are not applied in practice. The lived experiences of practitioners suggest informal ways of by-passing the formal system using S-D logic.

Details

International Journal of Retail & Distribution Management, vol. 52 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 9 March 2010

Trent Eric Ikerd

The process of institutionalizing police reform has been relatively ignored in the policing literature. Owing to this, there is no established framework for institutionalizing…

Abstract

Purpose

The process of institutionalizing police reform has been relatively ignored in the policing literature. Owing to this, there is no established framework for institutionalizing police reform. This article seeks to add to the knowledge regarding the institutionalization of police reform by presenting the results from a study that examined the institutionalization of problem‐oriented policing (POP) in the CMPD.

Design/methodology/approach

The research was guided by the limited amount of organizational change in policing research and the limited amount of organizational development literature pertaining to institutionalization. The research utilized captain interviews and rank‐and‐file surveys to determine officer knowledge, behaviors, and attitudes towards POP in the CMPD. The CMPD's policies, procedures, and practices pertaining to POP were also outlined.

Findings

It was found that POP has become institutionalized in the CMPD. POP principles are evident in the captain's culture, rank‐and‐file's culture, and the policy and procedure of the CMPD.

Practical implications

The study puts forth a framework for assessing and institutionalizing police reform that other departments can test and utilize in their efforts to institutionalize police reform.

Originality/value

The paper is one of the first to examine the institutionalization process of police reform. A framework is put forth to assess and aid in other police departments' efforts to institutionalize police reforms.

Details

Policing: An International Journal of Police Strategies & Management, vol. 33 no. 1
Type: Research Article
ISSN: 1363-951X

Keywords

Article
Publication date: 29 June 2010

Bill Trombetta

The purpose of the paper is to explore the degree to which the drug industry is changing from a product orientation to a more strategic category captain management (CCM) approach.

Abstract

Purpose

The purpose of the paper is to explore the degree to which the drug industry is changing from a product orientation to a more strategic category captain management (CCM) approach.

Design/methodology/approach

The paper is based on secondary research sources.

Findings

The paper shows that the drug industry is starting to move toward a more strategic approach to partner with downstream customers as opposed to a sales‐oriented approach.

Practical implications

The paper suggests that there is another fundamental way to compete for the drug industry, more as partners than just suppliers.

Social implications

There are significant social implications. The drug industry has been battered for serious faults regarding regulatory issues. The industry has come under scrutiny for questionable marketing conduct. By providing more than just physical product and hard sell tactics, CCM can serve as an alternative model for the drug industry to compete.

Originality/value

The paper is unique in that timing is ripe for this kind of analysis. To the best of the author's knowledge, there is no research to date on the issue of substantial ways that the pharmaceutical industry can change its business model.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 4 May 2012

James W. Hamister

The aim of this research is to investigate the adoption and implementation of SCM practices by small retail firms. Past research has established the benefits of SCM practices on…

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Abstract

Purpose

The aim of this research is to investigate the adoption and implementation of SCM practices by small retail firms. Past research has established the benefits of SCM practices on performance of large enterprises, but the impact of these practices on small retailers merits attention due to the importance of this sector in the economy and organizational difference due to scale.

Design/methodology/approach

A survey instrument based on existing scales is developed and distributed to small retailers in Upstate New York. A total of 79 valid responses were received. A theoretical model is developed relating implementation of supply chain management practices to performance at both retail and supplier levels. The theoretical model was tested using partial least squares (PLS) methods.

Findings

This research suggests that supply chain management practices are positively related to performance at both the retail and suppler levels. Moderate implementation levels of supply chain management practices are reported among the small retailers studied.

Research limitations/implications

This research employed perceptual performance measures. Future studies can expand on this research by examining objective data on performance metrics at both the retail and supplier level to better quantify costs and benefits of supply chain management in this context.

Originality/value

This research is the first paper to attempt to empirically test supply chain management practices among small retailers, thus generalizing our understanding of the supply chain management practices in a context not previously studied. Implications for suppliers and retailers are discussed.

Details

International Journal of Retail & Distribution Management, vol. 40 no. 6
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 11 July 2016

James W. Hamister and Sima M. Fortsch

The purpose of this paper is to determine the performance impact for small, local retailers by the means of category management (CM) practice and implementation. The authors…

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Abstract

Purpose

The purpose of this paper is to determine the performance impact for small, local retailers by the means of category management (CM) practice and implementation. The authors utilized survey methodology to investigate both the immediate and cumulative impact of CM on several regional retailers.

Design/methodology/approach

The results suggest CM practices have a positive impact on the performance of small, local retailers. category captain (CC) and minor supplier (MS) performances are also positively related to CM execution. CM practices, however, do not have a direct significant influence on MS performance, but rather have a cumulative impact through CC and CM performances.

Practical implications

Small retailers should implement CM principles informally to match with their specific limited resources and management structures. Additionally, results from this study also suggest that local retailers may benefit from leveraging suppliers through tighter relationships encompassed within CM.

Originality/value

This research is the first to empirically test the immediate and cumulative impacts of CM practices on small, local retailers, and to determine their implications. Cumulatively, small retailers have a large impact on developed economies with a particularly large impact on employment, therefore major retail initiatives such as CM merit scholarly attention.

Details

International Journal of Retail & Distribution Management, vol. 44 no. 7
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 24 July 2009

Belinda Dewsnap and David Jobber

The study explores structural devices designed to enhance collaboration between sales and marketing groups. The paper aims to develop a conceptual framework of how such…

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Abstract

Purpose

The study explores structural devices designed to enhance collaboration between sales and marketing groups. The paper aims to develop a conceptual framework of how such integrative devices link to higher levels of sales‐marketing collaboration and also to higher levels of business performance.

Design/methodology/approach

A total of 20 in‐depth interviews and a review of the literature are used to examine the nature and effects of sales‐marketing integrative devices in UK consumer packaged goods firms.

Findings

The study identifies two main types of integrative device in operation: trade marketing and category management. The exploratory interviews highlight how these two types of integrative device operate, respectively, at operational and strategic levels. All of the organisations were found to operate some kind of integrative device. However, the organisations studied manifest different levels of collaboration between sales and marketing groups. The conclusion drawn from this and subsequently included in the conceptual framework is that it is the effectiveness of integrative devices, rather than their mere existence, that differentiates between higher and lower levels of sales‐marketing collaboration.

Practical implications

The effectiveness of sales‐marketing integrative devices appears to have positive effects for collaborative sales‐marketing intergroup relations. The results therefore support the development and effective use of such devices to enhance collaborative relations between sales and marketing.

Originality/value

This study reveals the importance and dimensions of effective sales‐marketing integrative devices and uses in‐depth interviews to support the development of a conceptual framework for future empirical testing. Specific hypotheses to test are developed, together with suggestions regarding the measurement of constructs.

Details

European Journal of Marketing, vol. 43 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 30 March 2010

Dal‐Young Chun and Jack M. Cadeaux

The purpose of this paper is to examine how several aspects of supplier category management policy might affect category sales performance at Korean supermarkets.

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Abstract

Purpose

The purpose of this paper is to examine how several aspects of supplier category management policy might affect category sales performance at Korean supermarkets.

Design/methodology/approach

Aggregated (market‐level) Nielsen time‐series category management and sales data for several variety enhancer categories in the Korean supermarket industry are analyzed.

Findings

Across both small and large supermarkets, both the number of brands and the forward inventory level had positive effects on sales while days of supply of a product had a significant negative effect. For large supermarkets, the out‐of‐stock rate also had a significant negative effect, while for small supermarkets the retail distribution rate had a significant positive effect.

Research limitations/implications

Using data for the Korean supermarket industry, this study demonstrates which policies for product assortment, pricing, stocking, and product replenishment can affect category sales and how these effects may vary between large and small stores. However, the findings rest on market‐level aggregated data and may be limited in scope to variety enhancer (i.e. low purchase frequency and high penetration) categories. Future research could try to relax these limitations.

Originality/value

The value of this study lies in confirming findings such as how category sales are higher in categories with a relatively larger number of brands (as has been observed in the US supermarket industry), as well as in the surprising finding that category pricing policies do not have a significant effect on category sales even though variety enhancer categories are generally considered price sensitive.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

1 – 10 of over 1000