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Community Makers (https://communitymakers.co) is an active UK wide network that evolved rapidly in response to COVID-19 and the negative impact of social isolation and distancing on people and families affected by dementia. The network is led by the Alzheimer’s Society, UK Dementia Research Institute Care Research and Technology Centre and The Association for Dementia Studies, at the University of Worcester. This study aims to investigate what works for whom and why and in what circumstances as a basis for the development of an online toolkit for people supporting people affected by dementia to connect and reconnect during the pandemic and beyond.

The development of the toolkit was informed by an iterative approach of engagement with people affected by dementia, learning from a network of community organisations and a rapid realist literature review.

Four common factors that combine to make a successful support intervention, regardless of its type, size or location were identified: relationships, purpose, technology and community. The application of the factors, adopted as principles, is illustrated by applying them to three real-world examples.

The main output was the online tool kit, which is a resource of creative ideas to inspire groups with different approaches to digital involvement and help reduce social isolation.

This report offers new insight, based on identification of four principles, into how people affected by dementia can be supported online and offline during a pandemic and beyond.

This paper explores the use of intertextuality in advertising texts. It identifies that there are two distinctive methods of researching meanings found in and around advertisements. The two methods are textual strategy and interpretive practice. The results of a phenomenological study of the interpretive practices are shown. The empirical study was completed with young people from the United Kingdom who used interpretive practices to form meaning from an alcohol advertisement. The study reveals that young audiences draw on intertexts, from a very wide variety of sources, both in and around themselves. There are, however, common intertextual themes. The intertextual themes will be categorised into taxonomies for analysis, which extends the current process for analysing advertisements.

The purpose of this article is to improve our understanding of the nature of social responsibility in actual practices and, specifically, the influence of individuals on these processes.

An abductive approach is applied (Alvesson and Sköldberg 1994), i.e. theory is developed by moving between theory and four empirical cases. The stories highlight the importance of the individual and closeness to local stakeholders and the presence of overlapping rationales.

The individuals’ simultaneous roles – as owners, managers and community members – influence how they are held or see themselves as accountable and how they account for the firms’ engagement in the community. The activities are conducted in the name of the firm but originate from private as well as business-oriented concerns. Our conclusions encourage an extension of the corporate social responsibility (CSR) construct to approach it as an entangled phenomenon resulting from the firm and the individual embeddedness in internal and external cultures.

This study brings the individual managers and owner-managers into focus and how their interplay with the surrounding context can create additional dimensions of accountability, which impact on the decisions taken in regard to CSR. A micro-perspective is applied. Corporate community responsibility, particularly in smaller and rural communities, contributes to recognize and understand how individuals influence and are influenced by CSR.

Dublin, Wednesday, 1 a.m., Aug. 9, 1882.

The past may be a foreign country, according to L.P. Hartley, but marketers seem to have secured resident alien status. Retro products, services, advertisements and pricing policies are everywhere apparent, as are heritage centres, mega‐brand museums, festival shopping malls and retrorestaurants like Planet Hollywood, Hard Rock Café or Dick Clarke’s American Bandstand Grill. This paper examines the retro‐marketing phenomenon, notes its characteristics, causes and consequences, and makes some sure‐to‐prove‐erroneous predictions about the future of the past.