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Focusing on the corporate social responsibility (CSR) communication context, the present research aims to understand when and why featuring pride versus empathy in a hospitality brand’s social media post can effectively boost consumers’ loyalty intention.

Two experimental studies examined the congruence effects between emotional appeal and sense of power, where power was made situationally salient within the social media post (Study 1) or measured as a personality trait (Study 2).

Emotional appeals featuring pride (vs empathy) will lead to higher loyalty intention for individuals with a situational or chronic sense of high (vs low) power. A further examination into the psychological mechanism reveals that such congruence effects are serially mediated through consumers’ perceived brand authenticity and brand trustworthiness.

Understanding how the sense of power may influence consumer response to social media posts using different emotional appeals can provide useful guidance for marketers about how to creatively segment customers and curate appropriate targeting messages for effective CSR communication and relationship building on social media.

Extending the message framing research on schema congruity, this research is the first to reveal the congruence effects of emotional appeal and sense of power in CSR communications and uncover the serial mediating roles of perceived brand authenticity and brand trustworthiness in relationship marketing on social media.

This study seeks to develop a characteristic and financial profile of controllers in the hospitality industry. It also examines the differences in profiles between female and male controllers, as well as, hotel and club controllers.

Data was collected as part of a biennium survey of the Hospitality Financial and Technology Professionals (HFTP) membership. The survey collects data on compensation, benefits, job characteristics, and demographics.

On average, the 2004 projected salary for hospitality controllers is over $80,000. Female controllers get paid less than male controllers and while there are some minor differences between these two groups they may not be enough to explain the disparity in pay. The results of this study also suggest that the hotel industry pays better than the club industry; however, differences in these two segments may explain some of the variation in compensation.

From the analysis, it is apparent that being a controller is a viable career path for individuals interested in working in the hospitality industry. Also, controllers have varied responsibilities which include more than just number crunching such as technology and human resources management. However, given the salary difference between female and male controllers, the industry needs to create better pay equity between the genders so that it can attract more females into this career.

This research aims to develop a more comprehensive profile of hospitality controllers and by so doing, help professors, counselors, students, and others be more open to the possibility of being a controller and viewing it as a career path.

The purpose of this study is to examine the atmospheric elements of color, lighting, layout, style, and furnishings that make up the physical environment of a hotel lobby. Previous research indicates that these atmospheric elements impact overall guest perceptions and impressions.

Data were collected using a scenario approach along with photographs of the hotel lobby. Structural equation modeling was used to analysis the data to determine which of the atmospheric elements were more influential in the overall impression of the hotel lobby.

Three of the atmospheric elements (color, lighting, and style) were found to be significantly related to the overall impression of a hotel lobby. Color was the most significant of these three atmospheric elements.

The focus of this research was the hotel lobby. While this physical environment is fairly important in helping to establish first impressions, there are other physical spaces within a hotel that have a large influence on guest perceptions and impressions. Hotel practitioners need to understand the importance of the atmospheric elements and their influence on overall guest perceptions and impressions.

This research examines atmospherics from a hospitality and lodging perspective. The topic has received limited research interest in the past but it is becoming recognized as an important consideration in future hotel design and construction. This research helps in establishing a foundation on which future research can be built.

This study aims to examine web site heuristics and their influence on the likelihood to purchase.

A convenience sample of 28 participants was assigned a list of 30 hotel web sites to evaluate according to predetermined criteria and open‐ended questions.

Results indicated that booking decisions are positively related to a web site's aesthetic appeal. The study found the presence of photographs on a hotel web site was the most significant factor impacting site appeal and influencing the booking decision. Other features affecting purchase decisions included ease of use, color, link availability, lack of web site clutter, and sites unique in appearance.

Research limitations included the size and composition of the sample. Respondents were college students, thus they represented a younger demographic and one which may be more tech‐savvy than other age groups. Also, the hotel web sites which were evaluated were located in one popular US tourist destination, meaning generalization to a larger population or to another industry may be limited.

Results showed four variables; pictures, ease of use, neat/uncluttered and plain/boring; were most significant on both site appeal and site influence. Practitioners would be well served to improve these web site elements to better accommodate customers and realize the greatest return on investment.

The paper investigates heuristics of hotel web sites. Findings identified areas for improvement by practitioners as well as areas for future research.

THOSE responsible for the organisation of the Birmingham Conference are to be congratulated on not overloading the programme. Perhaps the outstanding item of interest and value was the President's address which should do much to secure a greater appreciation of libraries and prove truly helpful in the developments so much needed. A number of librarians have placed orders for copies of this address to distribute among members of their committees and local councils, and it would be a wise proceeding for all librarians, especially those in charge of smaller libraries, to see that this famous presidential address is brought before their respective committees.

ARTICLES have been written from time to time in our professional journals dealing with the question of local collections. These articles have, however, dealt with the formation of such collections, the principles of collecting, methods of storage, and the best means of classifying and cataloguing the same. But I do not remember any of the writers advocating the establishment of what may be termed county libraries, i.e., special libraries in each county for the accumulation of everything relating to the county. All works that do not deal in some way or another with the locality would be outside the scope of such libraries.

The traditional capitalist development model with its emphasis upon economic growth has, in the past decade, been severely criticised with respect to its negative effects upon the poor as well as its negative impact upon women. The first and second development decades not only have failed to achieve “economic take off,” but they also have failed to provide that improvement in the status of women which modernisation is reputed to induce. The push for growth and modernisation in the Third World may have led to a deterioration of the economic position of women as well as a deterioration in the absolute economic situation of at least the poorer third of the population. Furthermore evidence suggests that the poorest of the poor are disproportionately women heads of households and their families. One result of this negative impact of the development process has been a refocus of attention in development policy upon the poor as well as a mandate to integrate women in the development process in the “Percy Amendment” to the Foreign Assistance Act of 1973. Nevertheless this new emphasis upon women‐in‐development suffers from a flaw similar to that of the traditional development model. Each treats the family only in a superficial way: the first because of naive assumptions concerning women in the family, the second by treating women independently of the family constellation.

This chapter traces the early beginnings of schools and schooling in Aotearoa New Zealand. We have drawn on archival evidence to identify shifting tensions between Māori and missionary, between Church and State and between local and national priorities. Despite its relative size, the history of New Zealand’s schools highlights their complex and competing origins. This educational landscape has been marked by emerging concerns and unresolved tensions regarding entry standards, academic and professional training, recruitment, and the knowledge, skills and dispositions a teacher ought to possess. There has been little consensus about how teachers should be prepared and where this training ought to occur. The absence of any uniform understanding or agreement about the effective professional training and preparation of teachers has induced a level of bureaucratization as competing interests sought to control the work of teachers.

Engages in debate regarding immigrants and ethnicity in the USA. Research, based on second‐generation West Indian immigrants, shows ethnicity has very real implications for immigrants’ life experience. Suggests that black immigrants complicate the slight understanding of blackness in general, but also the understanding of identity development.

The purpose of this paper is to provide further insight into Chinese wine consumers’ preference, grasp the regional sensory preference differences of China and build up a predictive model for wine consumers’ sensory preferences.

The study involved 3,421 Chinese wine consumers in the survey. Classified statistics were conducted to excavate regional differences of wine consumers’ sensory preferences. By analyzing influencing factors, prediction models for consumers’ sensory attribute preferences were constructed on the basis of multivariate disorder logistic regression method.

Empirical research showed that the wine with the following sensory attributes was the most preferred by Chinese consumers: dry red, refreshing and soft taste, still type, moderate aroma degree and mellow aroma, and sweet wine was also popular. Consumers’ preference varied from region to region. The proposed predicting method of the study realized more than 70 percent accuracy when conducting prediction for color, sweetness, aroma type and flavor preferences.

By shedding light on the latest sensory attribute preferences of Chinese wine consumers, this study will help wine industry participants conduct market segmentation based on the diversification of consumers’ preferences. The wine enterprises can gain guidance from the results to conduct market positioning, adjust strategies and provide specific production for target wine consumers.

Based on the actual situation of Chinese wine market, this study defines sensory attribute indexes of wine from the perspective of wine consumers and presents the most recent comprehensive research on the sensory preferences of Chinese wine consumers through a nationwide survey.