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Article
Publication date: 1 November 2004

James J Zhang, Daniel Connaughton and Carrianne E Vaughn

This paper assesses the quality of special programmes and services for season ticket holders and their predictability to game consumption. Participants were season ticket…

Abstract

This paper assesses the quality of special programmes and services for season ticket holders and their predictability to game consumption. Participants were season ticket holders of an NBA team, who responded to a questionnaire that included six demographic variables, eight consumption variables and 15 special programme and service variables in two versions: importance and perception. The findings further emphasise the importance of providing quality programmes and services to season ticket holders, and point out specific programme and service areas for improvement.

Details

International Journal of Sports Marketing and Sponsorship, vol. 6 no. 2
Type: Research Article
ISSN: 1464-6668

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