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Article
Publication date: 31 July 2018

Caroline Hussler and Marielle Payaud

This paper aims to investigate whether and how cross-sector partnerships (a growing yet controversial phenomenon) contribute to both non-governmental organizations (NGOs) and…

Abstract

Purpose

This paper aims to investigate whether and how cross-sector partnerships (a growing yet controversial phenomenon) contribute to both non-governmental organizations (NGOs) and multinational companies (MNCs) political powers.

Design/methodology/approach

The method consists of a single case study on a partnership involving a large MNC and a small NGO, in the delivery of lighting and cooking devices to BoP (bottom of the pyramid) populations.

Findings

Thanks to economic compromises and structural arrangements, both partners succeed to take advantage of the partnership to strengthen their respective (local and transnational) political power and to serve deprived populations’ needs.

Research limitations/implications

This paper contributes to the political corporate social responsibility (CSR) literature by presenting cross-sector partnerships as a potential means to reconcile the “brother enemies” and increase both firms’ and nonprofit organizations’ political roles.

Practical implications

The results help both NGOs and MNCs in understanding the political stakes of cross-sector partnerships and in envisioning mechanisms to handle those collaborations so as to deepen their respective goals and build public goods.

Originality/value

While most of the literature focuses on the strategic rationales, this paper provides political rationales for cross-sector partnerships linking MNCs and NGOs.

Details

Society and Business Review, vol. 14 no. 1
Type: Research Article
ISSN: 1746-5680

Keywords

Article
Publication date: 26 October 2012

Caroline Hussler, Julien Pénin, Michael Dietrich and Thierry Burger‐Helmchen

The purpose of this paper is to argue for the need to reconcile managerial and economic approaches of the firm. Strategic management seems to be the perfect playground for this.

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Abstract

Purpose

The purpose of this paper is to argue for the need to reconcile managerial and economic approaches of the firm. Strategic management seems to be the perfect playground for this.

Design/methodology/approach

The paper shows many divergences between the economic and managerial approach of the firm but also highlights many topics where both approaches come in handy.

Findings

The authors underline the topics and theories in strategic management with the greatest benefits of mixing economics and management can be expected and they echo the papers in this special issue.

Practical implications

The paper comes as a warning for those using only managerial perspective without listening to the caveats and ideas put forward by the economic approach of the firm.

Originality/value

The paper offers an agenda of how economics and management could be reunited, and shows the relevance of doing so to both theory and practice.

Details

Journal of Strategy and Management, vol. 5 no. 4
Type: Research Article
ISSN: 1755-425X

Keywords

Article
Publication date: 26 October 2012

Pascal Koeberlé

The purpose of this paper is to promote discourse analysis as a valuable theoretical perspective to further examine how communication and other discursive practices may impact…

489

Abstract

Purpose

The purpose of this paper is to promote discourse analysis as a valuable theoretical perspective to further examine how communication and other discursive practices may impact strategy‐related outcomes.

Design/methodology/approach

The author uses a single case study of a French village in an illustrative way, to show how stakeholders (can) communicate to influence the strategic development of an organization.

Findings

A set a propositions is identified as an understanding of why new discourses emerge and institutionalize in a given setting.

Research limitations/implications

As the production of texts was used to observe practitioners’ participation in the strategy process, silent forms of participation may have passed unnoticed.

Practical implications

Practitioners who aim at influencing the strategy process may be interested in identifying the discursive context (producers of consumers of texts) and in improving their conversational skills.

Originality/value

The paper suggests a three‐step process to study the strategy process from a linguistic perspective: identify the producers of texts, examine how the texts are written/told, explain how a set of texts come to dominate a conversation.

Details

Journal of Strategy and Management, vol. 5 no. 4
Type: Research Article
ISSN: 1755-425X

Keywords

Article
Publication date: 26 October 2012

Yuri Biondi and Pierpaolo Giannoccolo

The purpose of this paper is to develop a model of innovative industries which face coopetition: firms compete while committing at the same time to R&D joint ventures and other…

Abstract

Purpose

The purpose of this paper is to develop a model of innovative industries which face coopetition: firms compete while committing at the same time to R&D joint ventures and other cooperative agreements. These joint activities are likely to occur in presence of complementarities on demand or supply sides; they raise specific accounting issues concerned with recognition and measurement of intangible resources committed to, and generated from them.

Design/methodology/approach

The paper develops a heuristic industrial economic model characterized by joint utility of outputs for custumers on the demand side, and potential complementarities in R&D activities on the supply side. The authors’ model describes different scenarios generated by alternative corporate pricing strategies. In particular, these strategies (as implemented by firms or imposed by regulators) influence both infrastructure corporate investments and the creation and stability of coopetitive relationships.

Findings

The model scenarios show that especially accounting for intangible resources – related to processes of innovation and R&D – should deserve specific attention. Firms and regulators need to properly account for both hard intangibles that have market prices of reference, and soft and ethereal intangibles that factually have not. A stock method of accounting for intangibles results then which is narrow and biased, because of its focus on hard intangibles alone. A flow method of accounting should be preferred, which tracks the cumulated investment flow of direct and indirect expenditures in innovation and development, properly allocated within and between firms.

Originality/value

The paper argues for regulatory frameworks that enable increasing the positive effects of cooperation while repressing collusive behaviours (technological standardization, fiscal incentives to welfare‐improving innovation and strategy, public research, costumers’ protection, and so forth). Concerning the overall industrial organization, the paper's theoretical analysis shows the need for better recognition and measurement of intangibles and complementarities in costing and pricing, for both corporate and regulatory purposes.

Article
Publication date: 26 October 2012

Seiya Shimanuki and Tomoko Saiki

The purpose of this paper is to examine knowledge creation and technological diversity management by medical device manufacturers, to identify strategic directions for innovation…

1640

Abstract

Purpose

The purpose of this paper is to examine knowledge creation and technological diversity management by medical device manufacturers, to identify strategic directions for innovation in the medical device field.

Design/methodology/approach

This paper uses two types of data to assess the importance of multiple technologies and technological diversity in product development: patent applications and approvals of medical devices for sale and use in medical treatment. Additional perspective is provided by the results of a survey of management styles.

Findings

While knowledge‐creating innovation frequently combines multiple technologies, the scope of technological diversity, the variety of types of technology combined may be wider in low‐risk than in high‐risk innovation.

Research limitations/implications

The sample size is too small to justify claims of statistical significance. This research should be extended to incorporate more cases and explore the theme in greater depth.

Practical implications

Companies that choose a high‐risk strategy are likely to be more focused on related multiple technologies with which their researchers are already familiar. Conversely, companies that choose a low‐risk strategy may have more room to experiment since, if something goes wrong, the risk to patient health is lower. Innovative medical device enterprise to seek high‐risk device development is proposed to manage optimal diversity for it.

Originality/value

This paper analyses two case studies relevant to growing interest in technological diversity and knowledge management in knowledge‐driven innovation in the medical device industry in Japan.

Details

Journal of Strategy and Management, vol. 5 no. 4
Type: Research Article
ISSN: 1755-425X

Keywords

Article
Publication date: 26 October 2012

Arto Kuuluvainen

Dynamic capabilities approach, having roots in evolutionary economics, has recently become popular also among strategic management researchers. However, the dynamic capabilities…

2775

Abstract

Purpose

Dynamic capabilities approach, having roots in evolutionary economics, has recently become popular also among strategic management researchers. However, the dynamic capabilities construct has been criticised for being too confusing and abstract. The purpose of this paper is to tackle this criticism by first introducing a theoretical framework for concretising dynamic capabilities and then by testing the framework empirically.

Design/methodology/approach

The study utilises qualitative case study methods. The empirical part of the research introduces a single case study of Finnish manufacturing small to medium‐sized enterprise (SME). The longitudinal research data include two structured telephone interviews and two personal interviews with the case firm's managers. Also significant amount of secondary data were analysed during the study. Pre‐planned systematic coding methods were utilised during the data‐analysis phase of the study.

Findings

Concrete examples were provided of the dynamic capabilities identified from the international growth of the studied firm.

Research limitations/implications

The research design led to a sample of only one case. Therefore, the findings have a strong intuitive and conceptual appeal and statistical generalizability is not appropriate.

Practical implications

The paper introduces an example of how SME can grow in international markets. Some good practices can be identified from the case study.

Originality/value

By introducing a new and operationalized classification for studying dynamic capabilities qualitatively, the paper makes methodological contributions. The paper also answers criticism addressed towards the dynamic capabilities construct by making dynamic capabilities more concrete.

Details

Journal of Strategy and Management, vol. 5 no. 4
Type: Research Article
ISSN: 1755-425X

Keywords

Article
Publication date: 26 October 2012

Eric Rugraff

The literature identifies different sources of competitive advantages. The purpose of this paper is to suggest that an efficient articulation of a Voice behavioral model and an…

3561

Abstract

Purpose

The literature identifies different sources of competitive advantages. The purpose of this paper is to suggest that an efficient articulation of a Voice behavioral model and an Exit behavioral model can result in a sustained competitive advantage for automobile manufacturers.

Design/methodology/approach

The paper builds on the analytical framework of the global value chain literature to analyze how the combination of hierarchy, relational linkages and market linkages creates additional assets. The case of Volkswagen‐Skoda in the Czech Republic is used to illustrate the combination of Voice and Exit relationships.

Findings

The paper suggests that the competitive advantage of automobile manufacturers crucially depends today on the combination, on the one hand, of the “relational rent” provided by the cooperation with global suppliers, and on the other hand, of the “switching rent” provided by the absence of implication in the relationship with lower‐tier suppliers.

Originality/value

The paper represents an original research initiative that considers the combination of three types of linkages as the source of competitive advantage. The paper uses a case study to exemplify the declination and articulation of the three types of linkages.

Details

Journal of Strategy and Management, vol. 5 no. 4
Type: Research Article
ISSN: 1755-425X

Keywords

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