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Article
Publication date: 21 September 2018

Sascha Kraus, Carolin Palmer, Norbert Kailer, Friedrich Lukas Kallinger and Jonathan Spitzer

Digital entrepreneurship is of high topicality as technological developments and advances in infrastructure create various opportunities for entrepreneurs. Society’s great…

15612

Abstract

Purpose

Digital entrepreneurship is of high topicality as technological developments and advances in infrastructure create various opportunities for entrepreneurs. Society’s great attention to new digital business models is opposed to very little research regarding opportunities, challenges and success factors of digital entrepreneurship. The purpose of this paper is to gather the state-of-the-art literature on digital entrepreneurship and to provide an up-to-date compilation of key topics and methods discussed in the relevant literature. Furthermore, based on findings of the systematic literature review, a research map pointing at further research opportunities for scholars working in the field will be proposed.

Design/methodology/approach

Utilising a systematic search and review of literature across the domain whilst following the established methodology of Tranfield et al. (2003) combined with the application of a quality threshold for journal selection, 35 articles on digital entrepreneurship could be found relevant for an evidence-informed literature review.

Findings

Based on a conceptual literature review, six streams of research that deal with digital entrepreneurship are identified and discussed: digital business models; digital entrepreneurship process; platform strategies; digital ecosystem; entrepreneurship education; and social digital entrepreneurship.

Originality/value

This systematic literature review identifies current research paths on digital entrepreneurship by structuring the dispersed status quo of research in the identified different areas. In addition, future research opportunities to deepen the understanding of digital entrepreneurship are highlighted and pictured in a research map.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 25 no. 2
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 1 April 2014

Carolin Plewa and Karen Palmer

This paper proposes - through the integration of self-congruence, brand personality, sponsorship and sports spectator behaviour literatures - a conceptual framework to…

1598

Abstract

This paper proposes - through the integration of self-congruence, brand personality, sponsorship and sports spectator behaviour literatures - a conceptual framework to extend our current understanding of self-congruence in specific consumption situations. Initial empirical results support the proposed framework which shows that self-congruence based consumers' orientation towards sports and brand personality is positively associated with sponsorship outcomes.

Details

International Journal of Sports Marketing and Sponsorship, vol. 15 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 31 December 2018

Christoph R. Pobel, Fuad Osmanlic, Matthias A. Lodes, Sebastian Wachter and Carolin Körner

Selective electron beam melting (SEBM) is a highly versatile powder bed fusion additive manufacturing method. SEBM is characterized by high energy densities which can be…

Abstract

Purpose

Selective electron beam melting (SEBM) is a highly versatile powder bed fusion additive manufacturing method. SEBM is characterized by high energy densities which can be applied with nearly inertia free beam deflection at high speeds (<8.000 m/s). This paper aims to determine processing maps for Ti-6Al-4V on an Arcam Q10 machine with LaB6 cathode design.

Design/methodology/approach

Scan line spacings of 100, 50 and 20 µm in a broad parameter range, focusing on high deflection and build speeds are investigated.

Findings

There are broad processing windows for dense parts without surface flaws for all scan line spacings which are defined by the total energy input and the area melting velocity.

Originality/value

The differences and limitations are discussed taking into account the beam properties at high beam energy and velocity as well as evaporation related loss of alloying components.

Details

Rapid Prototyping Journal, vol. 25 no. 4
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 29 March 2011

Carolin Plewa, Vinh Lu and Roberta Veale

The purpose of this paper is to evaluate the response of members to a rebranding strategy implemented by a member‐owned organisation. More specifically, the authors…

3020

Abstract

Purpose

The purpose of this paper is to evaluate the response of members to a rebranding strategy implemented by a member‐owned organisation. More specifically, the authors examine the impact of rebranding awareness and attitude towards rebranding on the members' perceived value of their memberships, their satisfaction and, subsequently, their commitment to the organisation.

Design/methodology/approach

The research employed in‐depth interviews followed by a quantitative survey. Data were collected online from 264 current members of Dogs SA and data analysis employed SEM principles.

Findings

Findings demonstrate that the members' awareness of a rebranding attempt can significantly enhance perceived membership value, leading to increased levels of satisfaction. With both perceived value and satisfaction antecedents of membership commitment, the importance of such improvements cannot be underestimated.

Research limitations/implications

Despite a high response rate of 88 per cent, only ten per cent of the membership base was included in the initial sample. Limitations relate to the single context, a canine association, and single rebranding attempt examined in this paper. Only three outcome measures were included, namely membership value, satisfaction and commitment.

Practical implications

While non‐profit member‐owned organisations play an increasingly important role in our economic and social environment, participation rates are dropping in many such organisations. If they are to remain viable, the commitment of existing members must be improved. The study provides managers with important insight into a potentially powerful strategy to increase underpin membership dedication by means of satisfaction and enhanced perceived value.

Originality/value

This paper successfully integrates relationship marketing and rebranding literature domains, producing significant implications for non‐profit membership organisations.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 23 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 28 March 2008

Carolin Plewa and Pascale Quester

This dyadic study aims to analyses the influence of champions, particularly their personal engagement and experience, on relationships that cross different sectors and…

1027

Abstract

Purpose

This dyadic study aims to analyses the influence of champions, particularly their personal engagement and experience, on relationships that cross different sectors and working environments.

Design/methodology/approach

Based on an extensive literature review and initial qualitative research, a conceptual dyadic model is presented and tested using structural equation modelling methods.

Findings

Path analysis results show a surprisingly weak effect of champions. However, personal experience influenced engagement, which, in turn, impacted on commitment. Furthermore, a positive influence of trust and commitment on satisfaction is confirmed.

Research limitations/implications

The results are limited by the small dyadic sample size and a potential bias towards positive relationships.

Originality/value

Based on relationship and services marketing theory, this paper provides much needed insights on university–industry relationships, analysing the influence of personal engagement and experience on the relationship characteristics trust and commitment and, in turn, on satisfaction.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 20 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 9 May 2016

Carolin Plewa, François Anthony Carrillat, Marc Mazodier and Pascale G. Quester

This study aims to investigate how organizations can utilize sport sponsorship to build their corporate social responsibility (CSR) image effectively, by examining the…

5078

Abstract

Purpose

This study aims to investigate how organizations can utilize sport sponsorship to build their corporate social responsibility (CSR) image effectively, by examining the attributes of a sports property that are most conducive to a sponsor gaining CSR image benefits.

Design/methodology/approach

A between-subjects experimental design was used, which simulated different sponsorship scenarios by varying community proximity (operationalized by property scope) and property engagement in community initiatives. Hypotheses were tested with a non-parametric bootstrapping-based procedure, using a panel sample of 400.

Findings

The results show that a sporting property’s proactive community engagement is conducive to an enhanced CSR image for its sponsor, especially when the property operates on the national rather than grassroots level. Further analysis also demonstrates the critical contribution of altruistic motive attributions in the process.

Originality/value

This study advances knowledge on how organizations may build their CSR image while leveraging on the strong audience involvement and the mass appeal of sport sponsorship. It is the first to offer insights into the extent to which a sports property’s proactive engagement in the community, rather than that of the sponsoring firm itself, enhances the CSR image of the sponsor, particularly if the property’s community proximity is low. Furthermore, our results provide an in-depth understanding of the mechanisms determining the benefits that sponsors can reap from a property’s activities.

Details

European Journal of Marketing, vol. 50 no. 5/6
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 7 August 2007

Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer

The purpose of this article is to review the emerging literature of services business markets (SBMs) from 1974 to 2007 and analyse main themes that indicate the…

3027

Abstract

Purpose

The purpose of this article is to review the emerging literature of services business markets (SBMs) from 1974 to 2007 and analyse main themes that indicate the development of the literature. It also aims to provide an introduction to the special issue on services business‐to‐business markets by examining the context.

Design/methodology/approach

The literature of SBMs from 1974 through 2007 was searched in relevant databases. The articles were analysed using Glaser's grounded theory. The constant comparison method was used with in vivo coding to reveal themes in the literature. These themes were then analysed contextually.

Findings

The literature revealed seven themes which followed a trajectory from implicit to explicit consideration of SBMs, as well as to multi‐ and cross‐disciplinary focus with integration of variables from consumer services marketing. The landscape for SBMs has become blurred due to deregulation, globalisation and information technology, particularly the internet and e‐commerce. The complexity and diversity of the literature reflects this new, blurred reality.

Research limitations/implications

This research is limited to indicative literature about SBMs as an introduction to the special issue on services business‐to‐business markets. The literature would benefit from a full critical review and research agenda.

Practical implications

The integration of theories coupled with the focus on specific service sectors and contexts, provide useful, applicable and transferable concepts which may be helpful to managers who are working in new contexts.

Originality/value

This article surveys the emergence of the literature on SBMs and defines its trajectory, themes and characteristics. It provides a useful background for academics and practitioners who would find a guide to the fissiparous literature on SBMs useful.

Details

Journal of Services Marketing, vol. 21 no. 5
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 18 May 2012

Carolin Plewa, Indrit Troshani, Anthony Francis and Giselle Rampersad

Despite the growing prominence of innovation, limited studies examine the adoption of applications that support innovation processes. The purpose of this study is to…

2945

Abstract

Purpose

Despite the growing prominence of innovation, limited studies examine the adoption of applications that support innovation processes. The purpose of this study is to investigate the adoption of innovation management applications (IMAs).

Design/methodology/approach

The paper draws on qualitative and quantitative evidence sourced from innovation development and commercialization functions including R&D, marketing, and administration at a university and technology transfer office.

Findings

The paper contributes to literature by isolating determinants that affect the adoption of IMAs and their link to innovation process performance, confirming the importance of perceived usefulness and compatibility of IMAs to user's work styles.

Originality/value

There is paucity of research concerning the adoption of IMAs which present unique challenges due to their idiosyncrasies. This study contributes by proposing an adoption model and validating it. It also links IMA adoption to innovation process performance, thereby filling a gap in extant technology adoption research.

Details

Industrial Management & Data Systems, vol. 112 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 1 December 2001

Kirstie S. Ball

Presents the results of a survey of the use of human resource information systems (HRIS) in smaller organizations, conducted in 1998. The survey enquires as to the nature…

14025

Abstract

Presents the results of a survey of the use of human resource information systems (HRIS) in smaller organizations, conducted in 1998. The survey enquires as to the nature of information stored electronically in three core areas: personnel, training and recruitment as well as the type of information analysis being undertaken. Significant relationships were found between the total number of people employed by the organization, and certain aspects of its information storage and manipulation. Smaller organizations were also found to be less likely to use HRIS, and HRIS was also used less frequently in training and recruitment. No sectoral differences were found. Similar to the results of IES/IPD surveys, and some academic work, it was found that HRIS are still being used to administrative ends rather than analytical ones.

Details

Personnel Review, vol. 30 no. 6
Type: Research Article
ISSN: 0048-3486

Keywords

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