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Article
Publication date: 1 March 2004

Carmine Sellitto

This article reports on research that examined internet adoption by 225 Australian wineries. Findings indicate that this new technology has been widely embraced by the…

Abstract

This article reports on research that examined internet adoption by 225 Australian wineries. Findings indicate that this new technology has been widely embraced by the industry and that numerous perceived benefits, especially associated with e‐mail marketing, are being achieved. The study found that many wineries collected e‐mail addresses for marketing purposes, whilst many engage in a high degree of direct marketing using the e‐mail medium to distribute newsletters. Smaller wineries appear to be the main proponents in using the Internet, the study concluding that this group achieved the highest proportion of Web sales. A link was established between small wineries that had a high use of e‐mail permission marketing and increased web sales.

Details

International Journal of Wine Marketing, vol. 16 no. 3
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 May 2006

Carmine Sellitto

The paper aims to document a set of important success factors that need to be considered when undertaking traditional surveys within the Australian wine industry.

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927

Abstract

Purpose

The paper aims to document a set of important success factors that need to be considered when undertaking traditional surveys within the Australian wine industry.

Design/methodology/approach

Reflecting on the relatively high rate of survey returns from research conducted within the Australian wineries, the author succinctly identifies a set of industry‐based values and operational conditions that appear to directly impact on improving survey response rates.

Findings

Six success factors should be considered in order to improve winery survey response rates. The factors entail survey design (length, stakeholder engagement, return‐by‐date), preliminary testing (pilot survey testing) and implementation (survey timing, feedback of results).

Research limitations/implications

As a viewpoint, the article needs to be considered from an Australian context with the proposed factors being a preliminary starting guide for researchers undertaking surveys.

Practical implications

The identified factors associated with improving survey responses are wine‐industry specific and will be useful to all researchers conducting surveys in the industry.

Originality/value

The paper is significant in that it identifies a set of wine industry‐based values and conditions that appear to influence survey response rates. The paper will be of interest to global wine‐industry researchers that use the survey instrument.

Details

International Journal of Wine Marketing, vol. 18 no. 2
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 6 February 2007

Carmine Sellitto, Stephen Burgess and Paul Hawking

This paper aims to report on research that examined the recent scholarly literature to identify the information quality attributes associated with radio frequency…

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6681

Abstract

Purpose

This paper aims to report on research that examined the recent scholarly literature to identify the information quality attributes associated with radio frequency identification (RFID)‐based benefits across sectors of the retail supply chain.

Design/methodology/approach

Reflecting the recent interest in RFID technology, the literature review was limited to scholarly articles published since the late 1990s when there appears to have been a surge in research and publishing activity. Moreover, the paper uncouples RFID‐focused technology findings that are a feature of many previous publications and reports on the decision‐making attributes associated with the perceived benefits of adopting the technology.

Findings

Many RFID‐based benefits were found to be associated with the distribution and transportation sectors of the supply chain, however, an emerging number are also apparent in the retail and post retail domains. The improved information value associated with RFID‐derived benefits was embodied in quality attributes that included timeliness, currency, accuracy and completeness. The paper proposes an RFID information value chain that maps benefits and information attributes across the supply chain. The paper is also one of the first that attempts to relate RFID‐derived information with aspects of organisational decision making.

Research limitations/implications

This study identified information attributes associated with RFID adoption within the retail supply chain that have led to enhanced organisational responsiveness through improved decision‐making capabilities. As exploratory research in a nascent and emerging area, this research should be viewed as a starting point in the examination and identification of RFID‐derived benefits and information, rather than a prescriptive and/or definitive type of classification system for RFID.

Practical implications

Practical examples of RFID‐derived benefits distilled from the literature tend to provide important retail supply chain lessons for organisations that are currently piloting or expecting to trial RFID. The study highlights operational and strategic implications of adopting RFID technology discussing them from an information value perspective.

Originality/value

The paper is one of the first that examines the information value of RFID‐derived benefits across the organisational supply chain. Moreover, both benefits and information attributes are mapped to specific sectors of the retail and distribution supply chain.

Details

International Journal of Retail & Distribution Management, vol. 35 no. 1
Type: Research Article
ISSN: 0959-0552

Keywords

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Article
Publication date: 4 April 2016

Chanchai Phonthanukitithaworn, Carmine Sellitto and Michelle W.L. Fong

Despite the significant efforts by the Thai Government to promote the use of mobile payment (m-payment) services, this new mode of financial payment has had limited…

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3403

Abstract

Purpose

Despite the significant efforts by the Thai Government to promote the use of mobile payment (m-payment) services, this new mode of financial payment has had limited consumer interest. Indeed, whilst it is seemingly desirable to facilitate the uptake of m-payment services given government promotion, limited research has been undertaken to examine the factors that might promote adoption. The purpose of this paper is to address this research gap.

Design/methodology/approach

The study developed a conceptual model based on elements of innovation diffusion theory and technology acceptance. The model was empirically validated using structural equation modelling analysis using the responses gained from 529 Thai mobile phone users. The intercept interview/survey across eight different locations was the instrument used for data collection.

Findings

The empirical results indicate that consumer adoption of m-payment services in Thailand was determined by four factors – compatibility, subjective norm, perceived trust, and perceived risk. Surprisingly, the construct of perceived usefulness, perceived ease of use, and perceived cost were found not to have a direct effect on behavioural intention.

Research limitations/implications

The results regarding electronic payments highlight the importance of four factors that are fundamental in understanding consumer behaviour in regards to financial m-payments. The conceptual model developed in the study is well suited as a primary research framework to explore other aspect of technological innovation in a Thai context. Even though the model is not generalisable, it has the potential to be refined for use in other countries. The findings from the research contribute to the small, but growing number of studies focusing on technological business innovation in Thailand.

Practical implications

The results of this study will be of value to various groups associated with m-payment services such as mobile network operators, financial institutions, and payment service providers. The findings will potentially inform appropriate service strategies and business models in order to improve the uptake of this type of financial payment by Thai consumers. The factors identified are significant in informing how the capacity of the Thai Government’s investment in electronic infrastructure could be more fully utilised.

Originality/value

This study adds to the literature by bridging the gap in explaining consumer intentions to adopt new technological services amongst people who know about the service but have not adopted it as yet. Moreover, this paper is a pioneer study about the adoption of m-payment services in Thai setting.

Details

Asia-Pacific Journal of Business Administration, vol. 8 no. 1
Type: Research Article
ISSN: 1757-4323

Keywords

Content available
Article
Publication date: 1 May 2006

Downloads
384

Abstract

Details

International Journal of Wine Marketing, vol. 18 no. 2
Type: Research Article
ISSN: 0954-7541

Content available
Article
Publication date: 6 February 2007

John Fernie

Downloads
276

Abstract

Details

International Journal of Retail & Distribution Management, vol. 35 no. 1
Type: Research Article
ISSN: 0959-0552

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