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Article
Publication date: 19 June 2019

Abhishek Pathak, Carlos Velasco and Gemma Anne Calvert

Counterfeiting is a menace in the emerging markets and many successful brands are falling prey to it. Counterfeit brands not only deceive consumers but also fuel a demand…

Abstract

Purpose

Counterfeiting is a menace in the emerging markets and many successful brands are falling prey to it. Counterfeit brands not only deceive consumers but also fuel a demand for lower priced replicas, both of which can devalue the bona-fide brand. But can consumers accurately identify a counterfeit logo? This paper aims to explore this question and examines the accuracy and speed with which a consumer can identify a counterfeit (vs original) logo.

Design/methodology/approach

Seven popular brand logos were altered by transposing and substituting the first and last letters of the logotypes. Consumers then classified the logos as counterfeit (vs original) across two experiments.

Findings

Participants were faster and more accurate in identifying a counterfeit logo when the first letter (vs last letter) of a logotype was manipulated, thus revealing last letter manipulations of a brand’s logotype to be more deceptive.

Research limitations/implications

This paper comments only on the manipulation of logotypes but not of logo symbols. Similarly, findings may not be generalizable across languages which are read from right to left.

Practical implications

Counterfeit trade is already a multibillion dollar industry. Understanding the key perceptual differentiators between a counterfeit (vs original) logo can be insightful for both consumers and firms alike.

Originality/value

Research available on objective measures of similarities (vs dissimilarities) between counterfeit (vs original) brand logos is limited. This paper contributes by examining the ability of consumers to discriminate between counterfeit (vs original) logos at different levels of visual similarity.

Details

European Journal of Marketing, vol. 53 no. 10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 9 December 2020

Maribel Guerrero, Carlos A. Santamaría-Velasco and Raj Mahto

The authors propose a theoretical basis for understanding the role of ecosystem intermediaries in the configuration of social entrepreneurship identities in social purpose…

Abstract

Purpose

The authors propose a theoretical basis for understanding the role of ecosystem intermediaries in the configuration of social entrepreneurship identities in social purpose organisations (SPOs) and their business model innovations (BMIs).

Design/methodology/approach

Adopting a retrospective multiple-case study, the authors offer insights into the paths/elements that determine the building of 44 social entrepreneurship identities in the context of an emerging economy (Mexico).

Findings

The study sheds light on the role of intermediaries in the configuration of the entrepreneurial identities of Mexican SPOs and BMIs, as well as several externalities generated during the process of capturing the social and economic value, especially when social innovations are focussed on solving societal, economic and ecological social problems.

Research limitations/implications

The first limitation is related to the analysis of intermediaries within the social entrepreneurship ecosystem, which needs more conceptual and empirical evidence. The second limitation is that the analysis focussed only on intervened SPOs, as the authors did not control for non-intervened SPOs. Thus, this allows for future in-depth analysis of intermediary efficiency in a focus group (intervened SPOs) and a control group (non-intervened SPOs).

Practical implications

The study also provides insights for Mexican SPOs on how a social entrepreneurship identity helps to capture the value creation of social innovations within an innovation ecosystem. Indeed, it is strongly aligned with the United Nations' Social Development Goals.

Originality/value

The study enhances the discussion about how intermediaries could encourage social entrepreneurial identity, as well as how intermediary intervention could facilitate the design and implementation of BMIs in the innovation ecosystem.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 27 no. 2
Type: Research Article
ISSN: 1355-2554

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Article
Publication date: 23 May 2019

Abhishek Pathak, Carlos Velasco and Gemma Anne Calvert

With trade amounting to more than US$400bn, counterfeiting is already affecting many successful brands. Often, consumers are deceived into buying fake products due to the…

Abstract

Purpose

With trade amounting to more than US$400bn, counterfeiting is already affecting many successful brands. Often, consumers are deceived into buying fake products due to the visual similarity between fake and original brand logos. This paper aims to explore the varying forms of fraudulent imitation of original brand logotypes (operationalized at the level of logotype transposition), which can aid in the detection of a counterfeit brand.

Design/methodology/approach

Across two studies, this research tested how well consumers can differentiate counterfeit from original logos of well-known brands both explicitly and implicitly. Seven popular brand logos were altered to create different levels of visual dissimilarity and participants were required to discriminate the logos as fake or genuine.

Findings

Results demonstrate that although consumers can explicitly discriminate fake logos with a high degree of accuracy, the same is not true under conditions in which logos are presented very briefly (tapping participants’ implicit or automatic logo recognition capabilities), except when the first and last letters of the logotype are substituted.

Originality/value

A large body of research on counterfeit trade focuses on the individual or cross-cultural differences behind the prevalence of counterfeit trade. There is limited research exploring the ability of a consumer to correctly identify a fake logo, based on its varying similarity with the original logotype; this paper addresses this gap. Given that many of the purchase decisions are often made automatically, identifying key implicit differentiators that can help a consumer recognize a fake logo should be informative to both practitioners and academics.

Details

Journal of Product & Brand Management, vol. 28 no. 6
Type: Research Article
ISSN: 1061-0421

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Book part
Publication date: 3 June 2020

Maribel Guerrero and Carlos Alberto Santamaría-Velasco

There is a consensus in the literature on entrepreneurship on the crucial role of environmental conditions in the identification, development, and quality of…

Abstract

There is a consensus in the literature on entrepreneurship on the crucial role of environmental conditions in the identification, development, and quality of entrepreneurial initiatives. Given the relevance of entrepreneurship and the lack of evidence, academic debates request more evidence regarding the main determinants of entrepreneurial activities in emerging economies. Inspired by these academic debates, the objective of this chapter is to provide a better understanding of the role of entrepreneurship in Mexico. Our preliminary results allow us to identify applied research trends to study the entrepreneurial spirit in Mexico, as well as elements to discuss the myths, realities, and challenges faced by Mexican entrepreneurs during the last government administration. Our chapter contributes with implications for entrepreneurs, researchers, and decision-makers.

Details

The History of Entrepreneurship in Mexico
Type: Book
ISBN: 978-1-83909-172-8

Keywords

Content available
Book part
Publication date: 3 June 2020

Abstract

Details

The History of Entrepreneurship in Mexico
Type: Book
ISBN: 978-1-83909-172-8

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Article
Publication date: 12 April 2011

Haris Doukas, Charikleia Karakosta, Alexandros Flamos, Maria Flouri and John Psarras

The European Union (EU) energy supply environment is changing significantly and in a dynamic way, establishing the issue of safe energy imports as main priority. Greece…

Abstract

Purpose

The European Union (EU) energy supply environment is changing significantly and in a dynamic way, establishing the issue of safe energy imports as main priority. Greece relies heavily on energy imports. Furthermore, Greece aims to be elevated into an energy cross road for the energy supply to the EU. In this respect, the aim of this paper is the investigation of the suitability of graph theory concepts on energy supply networks and its application to represent energy corridors to Greece.

Design/methodology/approach

Supporting frameworks to represent and assess the vulnerability of the corridors satisfying the Greek demand in oil and gas are considered a crucial issue and are presented in this paper, based on the graph theory approach. In addition, a pilot application of the shortest path algorithm and the maximum flow at minimum risk algorithm for the oil and gas corridors to Greece is presented and discussed.

Findings

This paper introduces the application of graph theory to energy policy analysis. Indeed, the pilot application in oil and gas supply corridors to Greece, although quite simplified, has indicated the applicability of graph theory concepts in such problems and is considered a step forward of the existing studies, supporting the design efforts towards the development of a more reliable energy supply system.

Originality/value

To the best of the authors' knowledge, graph theory's application to energy corridors is not available in the international literature. In this respect, the added value of the paper is the provision of a sufficient decision support framework for the representation and assessment of the energy corridors' risk of energy availability, through the application of graph theory.

Details

International Journal of Energy Sector Management, vol. 5 no. 1
Type: Research Article
ISSN: 1750-6220

Keywords

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Article
Publication date: 29 June 2010

Haris Doukas, Alexandros Flamos, Charikleia Karakosta, Maria Flouri and John Psarras

Greece is a net importer of oil and gas and is among the most vulnerable countries of the European Union (EU) on energy supply disruptions. Furthermore, is considered a…

Abstract

Purpose

Greece is a net importer of oil and gas and is among the most vulnerable countries of the European Union (EU) on energy supply disruptions. Furthermore, is considered a “crossroad” of existing and forthcoming infrastructure for importing energy to the EU. The purpose of this paper is the presentation of the web tool that implements the developed methodology for the quantification of socio‐economic risks of oil and gas corridors. The tool is applied to the main present and future oil and gas corridors to Greece, and the related outcomes are discussed.

Design/methodology/approach

A structured and coherent review on the future and present oil and natural gas (NG) corridors to Greece was elaborated, based on desk analysis and collection of the related data from national and international sources. Factor analysis was employed for the quantification of socio‐economic risks of each energy corridor. Particular emphasis was laid on the tool's design, so as to be user‐friendly, combining intuitive menus and navigation throughout the steps of the system.

Findings

The calculation of socio‐economic risks of the main oil and gas corridors to Greece provides operative and measurable concepts for supporting energy‐modelling processes. Indeed, this paper provides useful insights on the factors affecting the smooth energy supply and the reliability of oil and gas supply options to the Greek energy system. Moreover, the presented web tool can be used as a reference point for the researcher working on energy supply risks quantification.

Originality/value

The introduction of the energy corridors perspective in the valuation of supply security is of significant importance, taking into account the constantly increasing energy dependence of EU countries. To the best of the authors' knowledge, a structured and coherent review of the future and present oil and NG corridors to Greece is not present in the international literature. In addition to this, the development of the web tool is a clear contribution towards the quantification of the economic and socio‐political risk analysis and a step forward of the existing studies.

Details

International Journal of Energy Sector Management, vol. 4 no. 2
Type: Research Article
ISSN: 1750-6220

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Article
Publication date: 18 May 2018

Adriana Bonilla Riaño, Hugo Fernando Velasco Peña, Oscar Mauricio Hernandez Rodriguez and Antonio Carlos Bannwart

The purpose of this paper is to study planar sensor geometries for the measurement of film thickness in a viscous oil–water flow. The study is relevant due to there are…

Abstract

Purpose

The purpose of this paper is to study planar sensor geometries for the measurement of film thickness in a viscous oil–water flow. The study is relevant due to there are only a few measurement techniques for oil-water flow and these techniques involve oil with low viscosity (close to the water viscosity). Specifically, some techniques have been used in the studies of annular flow (gas–liquid and liquid–liquid flows), but applications in other flow patterns were not encountered.

Design/methodology/approach

Different sensor geometries were numerically simulated to compare their characteristics and choose the best to measure the water film thickness in the oil–water flow through an impedance-based technique. Finite element method was used for resolving the tridimensional electric field over each sensor. The compared characteristics were the penetration depth, the sensitivity, the minimum spatial resolution (high spatial resolution) and the quasi-linear curve.

Findings

The best geometry tested has a spatial resolution of 2 × 2 mm, a penetration depth of 700 µm and a quasi-linear response in the measuring range. This geometry was tested by means of conductance and capacitance static experiments. From these experiments, it could be determined that conductance and the capacitance systems are promising for measuring water film thickness in an oil–water flow.

Originality/value

Several measurement techniques such as micro-PIV, planar laser-induced fluorescence and planar conductive or capacitive sensors that are supposed to be adaptable to the liquid–liquid flow have been proposed recently. Micro-PIV and planar-induced fluorescence need transparent pipes and fluids. On the other hand, conductive or capacitive methods have been only applied to low viscosity fluids. In that context, this paper proposes to study a new technique for non-intrusive measurement of the liquid-liquid flow. The main goal is the validation of the new planar sensor as a reference tool for the development of instrumentation for oilfield application.

Details

Sensor Review, vol. 39 no. 1
Type: Research Article
ISSN: 0260-2288

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Article
Publication date: 1 August 2019

Maria J. Mendoza, David L. Velasco, Camilo A. Moreno, Carlos Parra, Angela Carrillo-Ramos and Juan E. Gómez-Morantes

The purpose of this paper is to present Zeuss, a software-based tool designed to improve grammar learning process in elementary school children. Despite efforts by the…

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Abstract

Purpose

The purpose of this paper is to present Zeuss, a software-based tool designed to improve grammar learning process in elementary school children. Despite efforts by the Colombian Government, the results of the final high school test indicate that students have major deficiencies with language, grammar and reading comprehension. Several difficulties have been evidenced in activities like writing essays or understanding academic papers. Among the reasons that may lead to these results include outdated courses, overcrowded classrooms and lack of interest.

Design/methodology/approach

A diagnostic test is performed on third-grade elementary school students to assess the current grammar knowledge and identify areas for improvement. The test results are used to design a software-based tool called Zeuss. The authors include playful activities inspired by several pedagogic exercises found in the literature and personalization so that interaction is tailored to specific user preferences and tastes.

Findings

Zeuss has been tested with third-grade students of the Gimnasio Campestre San Francisco de Sales elementary school in Bogotá, Colombia. The results show that using the tool leads to an overall improvement in the grammar construction learning process.

Social implications

Zeuss aims at improving the learning process in elementary schools helping teachers to overcome several limitations like overcrowded classrooms and outdated pedagogic strategies. Zeuss focuses specifically on the grammar learning process.

Originality/value

Zeuss features updated pedagogical strategies, playful activities and a personalization model to tailor the learning process and help in context. It also allows teachers to track individual and classroom progress.

Details

International Journal of Web Information Systems, vol. 16 no. 1
Type: Research Article
ISSN: 1744-0084

Keywords

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Article
Publication date: 14 March 2008

J. Andrés Coca‐Stefaniak, Fabrizio Stasi, Giovanna Codato, Elena Franco and Gareth Roberts

Il Cuore di Novi is an example of an innovative way of regenerating and revitalising a town centre in Italy in the face of intense competition from large out‐of‐town…

Abstract

Purpose

Il Cuore di Novi is an example of an innovative way of regenerating and revitalising a town centre in Italy in the face of intense competition from large out‐of‐town retail and residential developements. This has been achieved through a combination of research surveys linked to an organic approach to marketing strategy and effective engagement with the town's local authority and small‐ and medium‐sized retailers. The paper's aim is to discuss this development.

Design/methodology/approach

This case study provides an example of retailer‐led town centre management in the Novi Ligure (Italy) and builds on previous work by Molinillo Jiménez, Sánchez del Río, Vilariño et al. and Coca‐Stefaniak et al.

Findings

Southern European models of retailer‐led town centre management, known in Italy as centro commerciale naturale and discussed by Valente, Zanderighi, Moras et al. and Codato et al. can be effective in competing with large out‐of‐town shopping centres through innovative place management and marketing techniques in town centres based on local know‐how, differentiation and customer service.

Originality/value

The case of Novi Ligure's successful retailer‐led town centre management scheme is unique in Italy in terms of its ability to integrate retail revitalisation with urban regeneration in a town centre. This scheme is ground‐breaking in Italy and provides further evidence of the success of Southern European bottom‐up retailer‐led place management models. This study is of value to practitioners and policy makers in place management, town centre management, local authority planning officers, urban regeneration consultants, academics, small‐ and medium‐sized independent retailers, community leaders and town centre residents.

Details

Journal of Place Management and Development, vol. 1 no. 1
Type: Research Article
ISSN: 1753-8335

Keywords

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