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Article
Publication date: 1 June 2021

Mehmet Halit Akin, Yuksel Ozturk and Kurtulus Karamustafa

The aim of the study is to contribute to the body of knowledge with a different and richer approach, by evaluating the competitiveness of the Cappadocia Region, which has…

Abstract

Purpose

The aim of the study is to contribute to the body of knowledge with a different and richer approach, by evaluating the competitiveness of the Cappadocia Region, which has a culture-oriented single or limited product variety, with a comparative and holistic approach from the perspective of visitors and stakeholders.

Design/methodology/approach

This research, designed on the basis of the Cappadocia Region to make original and rich contributions to the literature on destination competitiveness, has the characteristics of a field study based on collecting and analyzing raw data through scales. For this purpose, research was conducted with 401 visitors and 277 tourism stakeholders. Data was analyzed using t-tests to compare two groups and the two-way analysis of variance (ANOVA) to compare more than two groups. Cronbach's alpha analysis, nomological validity and a pilot test were conducted for validity and reliability. In addition, descriptive statistics and normality test were used in addition to the exploratory factor analyses.

Findings

Because of the research, it was seen that the competitiveness perceptions of the participants in the region differed and that the region has many strengths such as natural beauties, accommodation facilities and a positive image. However, it was determined that the competitiveness perceptions of visitors who have more touristic experiences in the region have increased in parallel with their touristic experiences. It was established that the competitiveness perceptions of the stakeholders who have comprehensive knowledge of the managerial problems and the destination competitiveness components of the region are generally lower than the visitors.

Practical implications

This study provides some practical implications for touristic destinations based on the research area. In order for destinations to survive in a fierce competitive environment and strengthen their competitive position, it is very important to analyze and evaluate consumers' needs and requests correctly, reveal existing differences, and use resources effectively. In addition to strengthening the image of the destination and adopting a sustainable and innovative approach, the integrated tour programs that offer touristic activities in nearby cities can be diversified with nature and adventure activities.

Originality/value

It is seen that studies that have been conducted with a comparative and holistic approach with data obtained from both visitors and stakeholders are quite limited. In addition, most of these studies have been conducted on destinations that are widely preferred such as mass tourism but which are less competitive than alternative tourism examples. Therefore, this study has a broad perspective and strong implications for destination competitiveness.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 5 November 2020

Rahmi Baki

The purpose of this study is to develop a useful, effective and comprehensive approach to facilitate the evaluation of hotel websites.

Abstract

Purpose

The purpose of this study is to develop a useful, effective and comprehensive approach to facilitate the evaluation of hotel websites.

Design/methodology/approach

The paper examines the literature evaluating e-commerce sites, particularly that is focused on hotel, tourism and travel. Moreover, 5 criteria and 19 sub-criteria are identified, and a two-step method is proposed for the assessment of hotel websites whereby the global weights of the proposed criteria are determined by the fuzzy analytic hierarchy process, and hotel websites are ranked through the fuzzy technique for order preference by similarity to ideal situation.

Findings

The results show that the leading criteria to effectively evaluate hotel websites are trust and information quality and that the most important sub-criteria are special discounts, assurance and reservation information.

Practical implications

This research offers practical advice to increase understanding of the determinants of an effective hotel website so that appropriate strategies can be developed to convert a website visitor into a customer.

Originality/value

The study aims to contribute to businesses operating in the tourism sector which seeks to increase the effectiveness of their websites by identifying criteria and proposing a methodology for hotel website evaluation.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 5 July 2021

Faruk Seyitoğlu and Özgür Davras

This paper aims to explore the determinants and implications of travel motivations of international tourists visiting the Cappadocia destination.

Abstract

Purpose

This paper aims to explore the determinants and implications of travel motivations of international tourists visiting the Cappadocia destination.

Design/methodology/approach

The quantitative research method focusing on numerical data was used to test the proposed hypotheses, and the survey technique has been used to collect data. The research participants consisted of 363 international tourists visiting the Cappadocia region/Turkey and spending at least one night there. Confirmatory factor analysis was performed using the AMOS 22 package program to ensure the scales’ construct validity. Then, the structural equation model was established to test the study’s hypothesis, and these hypotheses were tested with the help of path analysis.

Findings

As determinants of travel motivations, while electronic word of mouth (eWOM) has a positive effect on travel motivation dimensions, the impact of travel risk perception is negative. Moreover, from the dimensions of travel motivations, novelty/learning and socialization positively affect destination loyalty. However, the influences of escape and relaxation and self-development are meaningless. Besides that, travel risk perception strongly impacts eWOM.

Practical implications

Destination managers and practitioners must maintain a higher level of tourist motivation and reduce tourists’ travel risk perception levels to improve destination competitiveness by constituting a more loyal customer profile. Moreover, eWOM platforms should be used efficiently.

Originality/value

This study points to a functional multidimensional model that contributes to the literature and guides destination managers and practitioners. The proposed framework of determinants and consequences of tourists’ travel motivation can also be applied in other service contexts.

Details

International Journal of Tourism Cities, vol. 8 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 16 November 2021

Bekir Bora Dedeoğlu, Yusuf Karakuş, Caner Çalışkan and Şule Aydın

In this study, the effects of negative tourism impacts, length of residency and nativity on support for tourism development were examined.

Abstract

Purpose

In this study, the effects of negative tourism impacts, length of residency and nativity on support for tourism development were examined.

Design/methodology/approach

Because understanding the attitudes of local people toward tourism support is complex, this study employed both symmetric (PLS-SEM) and asymmetric (fsQCA) approaches from a holistic perspective. A total of 336 individuals from Cappadocia, one of Turkey's most prominent tourist destinations, were surveyed.

Findings

According to the symmetric method results, respondents' negative perceptions of tourism negatively affect attitudes toward tourism support. Native-born status acts as a moderating variable in the relationship between attitudes toward tourism support and the negative economic impacts of tourism. On the other hand, this study shows that the complex interactions of nativity and the negative impacts of tourism directly affect local people's attitudes toward tourism support.

Practical implications

This study revealed that practitioners should adopt a comprehensive perspective to understand the attitudes of local people toward tourism support.

Originality/value

This study, in addition to the findings obtained via the symmetric method, reveals the complex interaction of the negative impacts of tourism, thus providing a roadmap to improve local people's attitudes toward tourism support by using asymmetric modeling.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 28 October 2022

Ebru Kemer and Ezgi Kırıcı Tekeli

The main purpose of the study is to determine the mediating role of trait anxiety in the relationship between hotel managers’ perceptions of digital competence in the…

Abstract

Purpose

The main purpose of the study is to determine the mediating role of trait anxiety in the relationship between hotel managers’ perceptions of digital competence in the Cappadocia Region and their perceptions of job insecurity.

Design/methodology/approach

In this study, which is based on quantitative research, a cross-sectional design was used. The seven-item digital competence scale, four-item job insecurity scale and 20-item trait anxiety scale were used to measure the level of digital competence, job insecurity and trait anxiety of hotel managers. The convenience sampling method was used in the research, and 337 questionnaires were completed by senior and junior managers who agreed to participate in the research. To test the mediating role of trait anxiety, Andrew F. Hayes’ views on the contemporary approach were taken as a basis.

Findings

The analysis results showed that digital competence had the opposite effect on job insecurity. Similarly, digital competence had the opposite effect on the level of trait anxiety. The level of trait anxiety affected the perception of job insecurity in a linear direction. As a result of the bootstrapping test, it was found that the indirect effect of trait anxiety on the relationship between digital competence and job insecurity was significant.

Research limitations/implications

The study was unable to collect data from hotels that were closed during the COVID-19 pandemic due to restrictions. Therefore, one of the limitations of the study was that it did not reach the entire population. Another limitation of the study was that the questionnaires were addressed to hotel managers in the Cappadocia Region.

Practical implications

Hotel managers’ digital skills are considered to contribute to the tourism industry by organizing and determining business strategies, work processes and employee skills. In addition, when hiring hotel managers, it is essential to ensure that they have certain skills such as compatibility with the digital age, openness to innovation and the ability to adapt the employees working in their team to the age, which helps to improve the competitiveness of the hotel industry with the world and ensure the continuity of this situation.

Originality/value

The research addressed the variables of digital competence, job insecurity and trait anxiety and collected data from hotel managers in the Cappadocia Region using a survey technique. There were few studies that addressed these variables, and the mediating effect of trait anxiety was revealed based on the contemporary approach.

Details

Management Research Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 17 November 2020

Kurtulus Karamustafa, Pembe Ülker and Harun Çalhan

This study provides insights on the perceptions of residents in destinations offering different tourism products at different levels of tourism development.

Abstract

Purpose

This study provides insights on the perceptions of residents in destinations offering different tourism products at different levels of tourism development.

Design/methodology/approach

A total of 1,122 valid responses were gathered through surveys from the residents of three unique destinations, with different levels of tourism development. Non-parametric tests were performed since the data was gathered on an ordinal scale and not distributed normally.

Findings

The tourism perceptions of the residents formed a five-factor structure, namely “socioecological negative”, “socioeconomic positive”, “socioecological development (wellbeing)”, “negative perceptions of tourism” and “tendency to become visitor”. All dimensions except for “socioeconomic positive” differed significantly by destinations in terms of level of tourism development or type of tourism product offered.

Research limitations/implications

Residents' perceptions of tourism differ based on different tourism products and different levels of tourism development of destinations. The residents of the most mature destinations in terms of tourism development have the most negative perceptions of tourism.

Originality/value

Although there are studies investigating how residents' perceptions differ based on the level of tourism development of destinations, this study, with its holistic approach, aims to provide insights on how residents' perceptions of tourism differ based on the tourism products offered by different destinations. The selected destinations differ from each other in both their level of tourism involvement and products they offer, hence the originality of the current study with its unique contribution to the related body of knowledge.

Details

Journal of Hospitality and Tourism Insights, vol. 5 no. 1
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 22 February 2020

Bekir Bora Dedeoğlu, Anil Bilgihan, Ben Haobin Ye, Yajun Wang and Fevzi Okumus

The purpose of this paper is to examine the impact of social media sharing on tourists’ willingness to pay more (WPM) at destinations. The moderating effects of tourists…

Abstract

Purpose

The purpose of this paper is to examine the impact of social media sharing on tourists’ willingness to pay more (WPM) at destinations. The moderating effects of tourists’ preferred route in decision-making or obtaining information (i.e. central or peripheral routes) were also examined.

Design/methodology/approach

A theoretical model was developed and tested using partial least squares structural equation modeling (PLS-SEM). Moderating effects of central and peripheral routes were tested using PLS multi-group analysis. Data were collected from 478 tourists in Antalya, Turkey, a sea, sun and sand tourist destination.

Findings

Findings indicate that importance attached to participant sharing (IPS) and importance attached to non-participant sharing (INPS) are significant antecedents of tourists’ WPM intentions. Moderating effects of tourists’ preferred route in decision-making reveal that the effect of IPS on WPM intention is more influential for those with high central route preferences than those with low central route preferences. While the effects of INPS and IPS on WPM intention is more determinative for those with higher peripheral route preferences.

Practical implications

Although it is known by the practitioners that consumer-generated contents are important, this research suggests and supports that these contents trigger tourists to pay higher prices.

Originality/value

How WPM is motivated by others’ social media sharing was not very clear in the literature. Therefore, this research gap was addressed in part by examining the social media sharing structure in terms of whether others posted on organization-related sites or on personal sites.

标题探索可能性路线在用户生成内容和支付意愿关系中的作用

本研究旨在探讨社交媒体分享对旅游者在目的地的支付意愿(WPM)的影响。还考察了旅游者在决策或获取信息时偏好路线(即中心或外围路线)的调节效应。

本文利用偏最小二乘结构方程模型(PLS-SEM)建立了理论模型并进行了验证, 使用PLS多组分析法检验了中心和外围路线的调节作用。从土耳其安塔利亚的478名游客中收集了数据。安塔利亚是一个拥有海洋、阳光和沙滩的旅游胜地。

结果表明, 游客对参与式分享(IPS)的重视程度和对非参与式分享(INPS)的重视程度是游客支付意愿 (WPM) 的显著前因。旅游者偏好路线在决策中的调节效应表明, IPS对WPM意图的影响, 对中心路线偏好高的游客比中心路线偏好低的游客更为显著。而INPS和IPS对WPM意图的影响对周边路线偏好较高者更具决定性。

尽管用户生成内容的重要性广为从业人员了解, 但本研究表明, 这些内容还能促使游客支付更高的价格。

在现有文献中, 他人的社交媒体分享是如何激励产生WPM的还不是很清楚。因此, 本文通过考察社交媒体分享的结构来填补这一研究空白, 即考察他人的内容是发布在组织相关的网站上还是个人网站上。

关键词: 社交媒体分享, 精化可能性模型, 中心路线, 外围路线, 支付意愿

论文类型

研究论文

El papel de las rutas ELM (modelo de probabilidad de elección) en la relación entre el contenido generado por usuarios y la disposición a pagar

Objetivo

El propósito de esta investigación es examinar el impacto de la compartición en redes sociales con la disposición de los turistas a pagar más (willness pay more: WPM) en los destinos. También se examinaron los efectos moderadores de la ruta preferida de los turistas en la toma de decisiones u obtención de información (es decir, rutas centrales o periféricas).

Diseño/metodología/enfoque

Se desarrolló y probó un modelo teórico utilizando modelos de ecuaciones estructurales de mínimos cuadrados parciales (PLS-SEM). Los efectos moderadores de las rutas centrales y periféricas se probaron mediante análisis multigrupo de PLS. Se recopilaron datos de 478 turistas en Antalya, Turquía, un destino turístico de mar, sol y arena.

Resultados

Los resultados indican que la importancia atribuida a la compartición de los participantes (importance participant sharing: IPS) y la importancia atribuida al la compartición de los no participantes (importance no participant saharing: INPS) son antecedentes importantes de las intenciones de los WPM de los turistas. Los efectos moderadores de la ruta preferida de los turistas en la toma de decisiones revelan que el efecto de IPS en la intención de WPM es más influyente para aquellos con altas preferencias de ruta central que aquellos con bajas preferencias de ruta central. Mientras que los efectos de INPS e IPS en la intención de WPM son más determinantes para aquellos con mayores preferencias de ruta periférica.

Implicaciones prácticas

Aunque los profesionales saben que los contenidos generados por los consumidores son importantes, esta investigación sugiere y respalda que estos contenidos provocan que los turistas paguen precios más altos.

Originalidad/valor

Al no estar clara en la literatura la relación de la WPM con la compartición en redes sociales y existir una brecha de investigación en este aspecto, este trabajo pretende abordar este tema, examinando la estructura de la compartición en redes sociales en términos de si otros publicaron en sitios relacionados con la organización o en sitios personales.

Palabras clave

Compartición en redes sociales, Modelo de probabilidad de elección (ELM), Ruta Central, Ruta periférica, Disposición a pagar más

Tipo de investigación

Trabajo de investigación

Details

Tourism Review, vol. 76 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 3 November 2021

Reha Kılıçhan, Kurtuluş Karamustafa and Kemal Birdir

Food experience is gaining importance in the increase of sustainable competitiveness of tourism businesses, hence the importance of food consumption measurement in the…

Abstract

Purpose

Food experience is gaining importance in the increase of sustainable competitiveness of tourism businesses, hence the importance of food consumption measurement in the context of recent gastronomic trends. However, to the best of the authors’ knowledge, there is not any appropriate scale to measure food consumption in the context of recent gastronomic trends. This study aims to fill this gap by developing and validating a scale that tends to measure tourists’ food preferences.

Design/methodology/approach

This is an explorative study with its unique construction and methodological approach. More specifically, scale development procedures were followed through reviewing the literature and gathering the opinions of 20 experts, and then the primary data were collected through the survey applied to 248 foreign visitors to Turkey. Finally, the subsequent survey was applied to 628 foreign visitors to Turkey for the sake of validity.

Findings

This study reveals a scale and validates it. The scale development and validation processes resulted in a three-factor model with 14 items to assess food consumption tendencies: modernist cuisine tendencies, fusion cuisine tendencies and local cuisine tendencies.

Research limitations/implications

This study contributes to the relevant knowledge accumulation by developing and validating a scale measuring food consumption tendencies within the frame of recent gastronomic trends. The authors hope to broaden understanding and utilization of the tendencies and trends by both stakeholders in the tourism industry and academic circles.

Originality/value

To the best of the authors’ knowledge, this study is one of the first food consumption scale development and validation attempts within the frame of recent gastronomic trends. Considering this, it is hoped that the outcomes are unique and lead academia and practitioners in further research.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 December 2001

Cevat Tosun and Dallen J. Timothy

Many developing countries have prepared plans particularly at the central level to guide tourism development, as they have recognized the tourism sector as an important…

10706

Abstract

Many developing countries have prepared plans particularly at the central level to guide tourism development, as they have recognized the tourism sector as an important source of foreign currency earning and employment. In this context, mainly aims at analyzing the shortcomings of the planning approaches to tourism development in developing countries by exemplifying the points made with special references to Turkey. There appears to be several defects in the planning approaches to tourism development. Concludes that there is the need for political stability, establishing supportive institutions and decentralization to develop and implement an appropriate contemporary tourism planning approach by taking into account destination specific conditions, and collaboration and cooperation of western governments and international agencies.

Details

International Journal of Contemporary Hospitality Management, vol. 13 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 18 October 2018

Heesup Han, Myong Jae Lee and Wansoo Kim

This paper aims to extend the knowledge of travelers’ shopping behaviors at airport duty-free stores by investigating the role of multiple quality factors, value…

3171

Abstract

Purpose

This paper aims to extend the knowledge of travelers’ shopping behaviors at airport duty-free stores by investigating the role of multiple quality factors, value dimensions, trust and satisfaction. Moreover, the influence of possible barriers to airport shopping is examined.

Design/methodology/approach

Quantitative data collection including a survey was used. A structural equation modeling was used for data analysis.

Findings

The results showed that the proposed conceptual framework provided sufficiently explained travelers’ post-purchase intentions for airport duty-free shopping. Hedonic value and trust in airport duty-free shopping were of greatest importance in determining intentions. The quality of products and physical environment also showed relative importance among cognitive drivers. The findings from the metric invariance test indicated the significant moderating impact of travelers’ perceived barriers to airport shopping. The mediating impact of study variables was also identified.

Practical implications

Findings help airport practitioners improve their knowledge of travelers’ shopping behaviors at airport duty-free stores and help them to develop efficient methods to facilitate air travelers’ commercial activities at an airport.

Originality/value

Non-aeronautical business is emerging as a means of revenue maximization in the airport industry, yet there is a lack of understanding about air travelers’ commercial activities at airports. This study filled this void through the development of sturdy framework for air travelers’ non-aeronautical commercial activities at an airport.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 10
Type: Research Article
ISSN: 0959-6119

Keywords

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